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Rob Shimmin It All Started For Me In 1966… London 3 rd September, 2014

CEO Storytelling

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Rob Shimmin

It All Started For Me In 1966…

London 3rd September, 2014

Rob Shimmin

Why Use Stories?

•  To inspire

•  To simplify

•  To entertain

Paolo Scaroni CEO Eni (2006)

Inspire

Anil Agarwal – Vedanta Group

Simplify

Entertain

What Do You Want To Say?

Grab The Head & Heart

Refocus The Audience

•  Don’t use too many words on your slides in tiny, tiny font

•  Because people will stop looking at you and just read what’s on the wall behind you

•  C’mon, you’re more interesting than a bunch of words, right?

•  Look, he’s desperate for attention, he’s started taking his trousers off!

Hold Attention

Give A Little Of Yourself

Bring Alive Culture

Keep People With You

Relax!

Use Props

Get The Right Tone

Filter

Sharpen Your Story

Most News Stories Have…

Villa

in

Her

o Victim Expert

It’s Not Always Your Story

For Further Contact:

•  Email: [email protected] •  Web: www.shimmin.biz •  Desk: +44 1580 713900 •  Mobile: +44 7799 714113