Forum California CeBit, Hannover, 4.3.2009
Mobile Social Networking
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Sep. ‘09
least cost router
set of individualsingle-purpose-apps
Dec. ‘08Feb. ‘08May ‘07Feb. ‘07
Communicator 3multi platform (messagingvoice, presence, etc.)
Communicator:voice, e-mail, messaging, twitter
Communicator 2:address book-centered,communication features (e-mail, messaging, social networks, twitter, voice)
connect & communicate
The Evolution of cellity’s Mobile Service
Introducing the cellity addressbook 2.0 Introducing the cellity addressbook 2.0
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Mobile internetservicesSoftware
cellity Value Chain Positioning
mobile advertisement build in
one central personal profilemanage yourself in one placerelevant contact information
auto-connectwith your current friends
up-to-date contact info
auto-add new contacts
connect to social networks
universal messaging platform:send messages like e-mail, SMS, messages on Twitter & Facebook, etc.connect to social feeds Twitter, Facebook timeline, etc.
cellity Addressbook 2.0
Works on the iPhone Works on the iPhone
Works on the Android G1Works on the Android G1
Works on all major mobile platformsWorks on all major mobile platforms
Works with major social networksWorks with major social networks
Works with major email account providersWorks with major email account providers
Web appWeb app
Web app: web callWeb app: web call
Web app: messagesWeb app: messages
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connect & communicate
Business Model
Ind
irect
Reven
ues
Dir
ect
Revenues
Advertising
- there is a strong demand for mobile ad space
- ideal opportunity for targeted advertising within the client application
- ad revenues are planned to start in Q1/ 2009
B2B Services
- focus on MNOs in Western Europe
- offering the cellity Communicator 2 in a co-branded environment
- revenue share for advertising revenues or monthly charged fees for the premium service directly via the MNO billing
Premium Model
- premium services for a monthly subscription fee
- advanced application features such as ‘export of data’, ‘additional storage capacity’ or ‘free of advertising‘.
- premium model is planned to start in Q1/ 2009 Channels
- channels within the client software- trigger the sale of mobile content
(charged per sale), 3rd party content or services (charged per lead), + specific parts of the premium offering
‘Classic’
- voice services (per minute) or cost per SMS channels
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Technologies
BrowserBrowser
EmailEmail
Address Book 2.0+ Social Network FeaturesAddress Book 2.0
+ Social Network Features
Social network
messaging
Social FeedsSocial Feeds
Address Book 2.0+ Social Network FeaturesAddress Book 2.0
+ Social Network Features
Social network
messaging
Social FeedsSocial Feeds
cellity addressbook 2.0cellity addressbook 2.0
native mobileaddress book
incoming & outgoing calls
email, IM, SMS, freeSMS
fully open for additional sources
Outlook
Frontends:
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centralized information widely accessible & securely stored
Server Centric Architecture
In the mobile web
On the computer
On the mobile phone
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Browser Integration Example
connect & communicate
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Frontends
Features – main drivers
• Mobile and web always synchronized and accessible
• Same UI on mobile and PC
• Settings, data, information centralized
connect & communicate
Frontends Competitors cellity
PC app
Web app
Mobile app
Mobile web
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messagingvoice
socialnetworks
socialfeeds
IM*
LBS* Presence*
connect & communicate
connect & communicate
* coming Q1/2009
Future outlook: Address Book 3.0
Thank you for your attention!
cellity AGSarik WeberStahltwiete 2322761 HamburgGermanytel. +49 40 8888 5600fax +49 40 8888 56010
www.cellity.com
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