Cellity Company Presentation

connect & communicate

Company Presentation cellity.com

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F o u n d e r a n d M a n a g e m e n t Te a m

Nils Weitemeyer (CEO, formerly: elkware)

Sarik Weber (VP Marketing, formerly: eprofessional, XING)

Benjamin Körber (VP Operations, formerly: bpci consultant company)

Tim von Törne (VP Business Development, formerly: Skype)

Matthias Lanz (VP Engineering, formerly: elkware)

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2 .0 : c e l l i t y a d d r e s s b o o k

a universal phone book, controlled by the network

access to “ classic ” communication tools (voice, SMS, email)

access to “ new” communication tools (i.e. Twitter, Facebook, LinkedIn)

build-in mobile advertisement solution

a convergent solution working across platforms:

mobile phone, mobile web & Internet


P r o p o s it io n

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?Wh a t is c e ll it y

C O MMU N IC ATE, - , v o ic e e m a il

, , S M S IM t w it t e r

C O N VER G EN C E, m o b ile w e b

C O N VEN IEN C E, ,r e le v a n c e b a c k u p

, c e n t r a liz a t io n u s a b il it y

C O N N EC T le v e r a g e s o c ia l

, n e t w o r k s - -a lw a y s u p t o d a t e

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C o m p a n y H is t o r y

October 2006Foundation of cellity AG

June 2007Venture Capital – Round

February 2008Launch of cellity’s communicator | 2 million downloads in 150 countries

December 2006Successful beta launch of the least cost router application

February 2007Launch of the open beta phase of the least cost router

May 2007Launch of the SMS application to send SMS worldwide

April 2007cellity launches feature to use Twitter via mobile phone October 2007

Launch of cellity 2.0 | Applications comprise groupCall, cleverCall, freeSMS and Twitter

November 20071 million downloads in 140 countries May 2008

Launch of a free E-mail feature for the communicator

October 2008Launch of the address book centered Communicator 2

September 20085 million downloads and approx. 1 million registered users

December 2006Business Angel – Round

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Sep. ‘09

least cost router

set of individualsingle-purpose-apps

Dec. ‘08Feb. ‘08May ‘07Feb. ‘07

Communicator 3multi platform (messagingvoice, presence, etc.)

Communicator:voice, e-mail, messaging, twitter

Communicator 2:address book-centered,communication features (e-mail, messaging, social networks, twitter, voice)


’ Th e E v o lu t io n o f c e ll it y s M o b ile S e r v ic e

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Mobile internetservicesSoftware


c e ll it y Va lu e C h a in P o s it io n in g

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2F e a t u r e s o f t h e c e ll it y C o m m u n ic a t o r

messagingThe cellity messaging backend

allows to Send and receive messages of infinite types: SMS, emails,

messages on Twitter & Facebook and can be connected to proprietary message

systems, etc.

social networksthe user generates and manages himself in one place through one central personal profile for all his social networking endeavors

social feedsThe user can read his social feeds like Twitter, his Facebook timeline

and related information

voiceThe product offers native cell phone calls or cheap calls via cellity’s high quality telco infrastructure, even conference calls

A strong, universal address book is the centerpiece of all communicationWithout the right contact information at the right time people cannot communicate. cellity gathers contact data from all

available sources, sorts and ranks them to compile a relevant and up-to-date contact list. In an effort to keep userinteraction to a minimum, the cellity Communicator introduces functions like auto-connect and auto-add to link to

current friends and expand contact lists automatically with newly found ones.The information is centrally stored sync’d to the mobile phone.

based on a powerful and flexible platformThe underlying technology is designed to run on all multiple platforms and

can easily add new functionalities like LBS, IM, presence and more

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m o b ile a d v e r t is e m e n t b u ild

in o n e c e n t r a l p e r s o n a l p r o f ile

manage yourself in one placer e le v a n t contact information

-a u t o c o n n e c twith your current friends

- - u p t o d a t e contact info

-a u t o a d d new contacts

c o n n e c t to social networks

u n iv e r s a l m e s s a g in g:p la t f o rm

send messages like e-mail, SMS, messages on Twitter & Facebook, etc.

c o n n e c t t o s o c ia l f e e d s

Twitter, Facebook timeline, etc.

N e w S c r e e n D e s ig n

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2 .0 – Ad d r e s s b o o k t h e C e n t e r o f A ll C o m m u n ic a t io n

U n d e r ly in g f u n c t io n a li t y t o e n s u r e s m o o t h a n d

c o n v e n ie n t o p e r a t io n s

Backup solution

Easy data import with automatic contact merging

Efficient synchronization

Auto-add

Relevance meter

Auto update

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’ Th e u s e r s d e v ic e is c o n v e r t e d in t o a p o w e r f u l

, c o m m u n ic a t io n t o o l

w h ic h

helps him to organize all his contacts

lets him stay in touch through all communication means

gives him access to all contacts and communication features anywhere –

on a PC and on the mobile phone

protects his valuable contacts

is fun to use (customize, functions, photos, “ social experience ” )

… connect & communicate


c e ll it y D e liv e r s C le a r B e n e f it s t o t h e E n d U s e r

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. In t e ll ig e n t C o n n e c t io n & S y n c M a n a g e m e n t

native mobileaddress book

incoming & outgoing calls

email, IM, SMS, freeSMS

fully open for additional sources

Outlook

Frontends:

backup

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c e n t r a liz e d in f o rm a t io n widely accessible & securely stored


S e r v e r C e n t r ic A r c h it e c t u r e

In the mobile web

On the computer

On the mobile phone

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B u s in e s s M o d e l

Indi

rect

Rev

enue

s

Dire

ct R

even

ues

Ad v e r t isin g

- there is a strong demand for mobile ad space

- ideal opportunity for targeted advertising within the client application

- ad revenues since Q4/ 2008

2 B BS e r v ic e s

- focus on MNOs in Western Europe- offering the cellity Communicator 2 in a co-branded environment

- revenue share for advertising revenues or monthly charged fees for the premium service directly via the MNO billing

P r e m iu m M o d e l

- premium services for a monthly subscription fee - advanced application features such as ‘ export of data’ , ‘ additional storage capacity’ or ‘ free of advertising ‘ .

- premium model is planned to start in Q2/ 2009

C h a n n e ls

- channels within the client software- trigger the sale of mobile content (charged per sale), 3rd party content or services (charged per lead), + specific parts of the premium offering

‘ ’C la s s ic

- voice services (per minute) or cost per SMS channels

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messagingvoice

socialnetworks

socialfeeds

IM*

LBS* Presence*



* coming Q1/2009

A ls o in t h e F u t u r e t h e U n iv e r s a l Ad d r e s s B o o k Will S t a y t h e C e n t e r p ie c e o f A ll C o m m u n ic a t io n

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cellity AGStahltwiete 2322761 HamburgGermany

tel. +49 40 8888-5600fax +49 40 8888-56010

www.cellity.com


Technology

Cellity Company Presentation