Chris HeinzDirector of CatalystEnergyCAP, [email protected] - @csheinz
©2016 EnergyCAP, Inc. ▪ @energycap ▪ www.EnergyCAP.com
Sooner or Later You’ll Have To Present: Practical Tips for Powerful Presentations
Energy Managers are called upon to give presentations, but their effectiveness can be limited by a number of factors:
Inexperience
Fear
Lack of preparation
By preparing in five ways, you can deliver powerful presentations that move the audience to embrace your idea.
Different Meaningful Valuable
Although understanding the audience is the starting place for creating a presentation, the audience is often overlooked.
Likeable hero
Encounters obstacles
Emerges transformed
Image source: https://fanart.tv/movie/380/rain-man/
©2015 EnergyCAP, Inc. ▪ @energycap ▪ www.EnergyCAP.com
“As presenters, our goal is simple: To help others see what we see.”
Dan Roam
By understanding the audience, you can deliver a presentation that speaks to them so they care about what you care about.
Identify the audience
Build profiles
What is their background?
What distinguishes them?
What are their goals?
What are their challenges?
How does your idea help?
What will be their objections?
Build Profiles
Believe now Behave now
Believe then Behave then
Plan the Change
By understanding the audience, you can deliver a presentation that speaks to them so they care about what you care about.
Identify the audience
Build profiles
Plan the change
Find common ground
Mediocre presentations often suffer from an unclear, undeveloped, or inaccessible message.
By developing and presenting a clear Big Idea and a compelling Call-to-Action, your audience will know what is at stake if they don’t act.
Big Idea
Energy management software makes it easy for organizations to reduce energy use, save money, and simplify work processes.
By preparing in five ways, you can deliver powerful presentations that move the audience to embrace your idea.
Big Idea = Point of View + Stakes
Tied to the Big Idea is the Call-to-Action, which will be:
Clear and easy
Actionable and barrier-free
Presented after you’ve made your case
Simple
When presentations only dump information, they don’t inspire, change, or call to action.
©2015 EnergyCAP, Inc. ▪ @energycap ▪ www.EnergyCAP.com
By utilizing storytelling for structure and substance, you will connect with your audience, introduce intrigue, and prove your idea.
©2015 EnergyCAP, Inc. ▪ @energycap ▪ www.EnergyCAP.com
Storytelling for Structure
Abraham Lincoln
Mahatma Gandi
Martin Luther King, Jr.
John Ortberg
Steve Jobs
Angelina Jolie
©2015 EnergyCAP, Inc. ▪ @energycap ▪ www.EnergyCAP.com
©2015 EnergyCAP, Inc. ▪ @energycap ▪ www.EnergyCAP.com
Storytelling for Structure
Source: http://cdn.www.duarte.com/wp-content/uploads/2014/02/LinkedIn_ND_164.jpg
©2015 EnergyCAP, Inc. ▪ @energycap ▪ www.EnergyCAP.com
©2015 EnergyCAP, Inc. ▪ @energycap ▪ www.EnergyCAP.com
“When we tell a story in a presentation, three great things happen: We make complex concepts clear, we make ideas unforgettable, and we include everyone.”
Dan Roam
Storytelling for Substance
©2015 EnergyCAP, Inc. ▪ @energycap ▪ www.EnergyCAP.com
Brainstorm personal stories from your life
Use stories of people you know
Tell popular stories from books, movies, plays, or real life
Consider emotions
©2015 EnergyCAP, Inc. ▪ @energycap ▪ www.EnergyCAP.com
©2015 EnergyCAP, Inc. ▪ @energycap ▪ www.EnergyCAP.com
Poorly designed slides hurt—not help—your idea.
Slides are not your:
Presenter notes
Soapbox
Art canvas
©2015 EnergyCAP, Inc. ▪ @energycap ▪ www.EnergyCAP.com
By following four rules of slide design, you can make your idea shine…and you don’t have to be a graphic designer.
©2015 EnergyCAP, Inc. ▪ @energycap ▪ www.EnergyCAP.com
Complex vs. Simple
Source: http://www.greatspeech.co/article-512/powerpoint-the-5-primary-principles-of-powerpoint-presentations.html
©2015 EnergyCAP, Inc. ▪ @energycap ▪ www.EnergyCAP.com
“More of your brain is dedicated to vision than to any other thing that we do.”
Dan Roam
Text vs. Illustration
©2015 EnergyCAP, Inc. ▪ @energycap ▪ www.EnergyCAP.com
“I’m good at what I do.”
“I’m responsiblefor what I do.”
“What I/we dois important.”
©2015 EnergyCAP, Inc. ▪ @energycap ▪ www.EnergyCAP.com
©2015 EnergyCAP, Inc. ▪ @energycap ▪ www.EnergyCAP.com
©2015 EnergyCAP, Inc. ▪ @energycap ▪ www.EnergyCAP.com
©2015 EnergyCAP, Inc. ▪ @energycap ▪ www.EnergyCAP.com
©2015 EnergyCAP, Inc. ▪ @energycap ▪ www.EnergyCAP.com
Cliché vs. Fresh: Teamwork or Partnership
©2015 EnergyCAP, Inc. ▪ @energycap ▪ www.EnergyCAP.com
Target or Goal
©2015 EnergyCAP, Inc. ▪ @energycap ▪ www.EnergyCAP.com
Leaving A Legacy
©2015 EnergyCAP, Inc. ▪ @energycap ▪ www.EnergyCAP.com
How can you select fresh photos for your presentation?
Avoid standalone images
Throw out your first impression
Brainstorm related concepts
Plan time for creativity
©2015 EnergyCAP, Inc. ▪ @energycap ▪ www.EnergyCAP.com
Title slide Navigation slideWalk-in Slide
Chance vs. Purpose
©2015 EnergyCAP, Inc. ▪ @energycap ▪ www.EnergyCAP.com
Chance vs. Purpose
Big-word slide Quote slideBullet slide
©2015 EnergyCAP, Inc. ▪ @energycap ▪ www.EnergyCAP.com
Chance vs. Purpose
Diagram slide Walk-out slideData slide
©2015 EnergyCAP, Inc. ▪ @energycap ▪ www.EnergyCAP.com
©2015 EnergyCAP, Inc. ▪ @energycap ▪ www.EnergyCAP.com
The credibility of a grand idea can be lost with poor delivery.
©2015 EnergyCAP, Inc. ▪ @energycap ▪ www.EnergyCAP.com
You can create an inspiring experience for your audience by nailing the delivery.
©2015 EnergyCAP, Inc. ▪ @energycap ▪ www.EnergyCAP.com
©2015 EnergyCAP, Inc. ▪ @energycap ▪ www.EnergyCAP.com
Practice in front of others
Practice in same place
Arrive early
Recruit help
©2015 EnergyCAP, Inc. ▪ @energycap ▪ www.EnergyCAP.com
©2015 EnergyCAP, Inc. ▪ @energycap ▪ www.EnergyCAP.com
Dress plus to match audience
Use appropriate speech
Make eye contact
Find a friendly face
©2015 EnergyCAP, Inc. ▪ @energycap ▪ www.EnergyCAP.com
©2015 EnergyCAP, Inc. ▪ @energycap ▪ www.EnergyCAP.com
Plan gestures
Avoid pacing
Use black screen
©2015 EnergyCAP, Inc. ▪ @energycap ▪ www.EnergyCAP.com
©2015 EnergyCAP, Inc. ▪ @energycap ▪ www.EnergyCAP.com
Incorporate supporting object
Use powerful metaphor
Include video or audio
Invite other people
©2015 EnergyCAP, Inc. ▪ @energycap ▪ www.EnergyCAP.com
©2015 EnergyCAP, Inc. ▪ @energycap ▪ www.EnergyCAP.com
Hand out paper
Create slidedoc
Plan the call-to-action
Provide memorable giveaway
Send email follow-up
©2015 EnergyCAP, Inc. ▪ @energycap ▪ www.EnergyCAP.com
©2015 EnergyCAP, Inc. ▪ @energycap ▪ www.EnergyCAP.com
Different Meaningful Valuable
©2015 EnergyCAP, Inc. ▪ @energycap ▪ www.EnergyCAP.com
By preparing in five ways, you can deliver powerful presentations that move the audience to embrace your idea.
©2015 EnergyCAP, Inc. ▪ @energycap ▪ www.EnergyCAP.com