By group 5
Indagon Oy – the new way
6.5.2010
Today
6.5.2010
Strategy suggestions in general
6.5.2010
Keep target on B2B marketCo-operation with key players is a great
strategyUsing the fame of the partner is a good way
for current situationB2C? - future
Simplify product offeringApple range 15-3DSN
Simplify product offering
6.5.2010
Current offering is: Fokus, @-Fokus, Flare, Leader and AmicartaFlare: constant tracking and dataLeader: professional fleet management@-Fokus: accurate and reliable positioning
Flare should be integrated to Leader and @-Fokus to provide the whole package.•Simple for customers•Less marketing investment•More focus on the emphasis•More other alternative services
Marketing of Fokus and @-Fokus
6.5.2010
Marketing of Fokus and @-FokusGet old customers to embrace new systemGet new customersMake a clear difference between Fokus and @-
FokusConvince new customers to choose @-Fokus
Market Fokus as entry-level and @-Fokus as advanced
Find subcontractor/outsourcePaying attention to new applications that require
accurate positioning new markets!Travel agenciesSecurity companies
Applications/Cases - Navigator
Synchronize the traffic lights for emergency vehicles: ambulances, police cars, firetrucks.System would assign lights for a predestine routeDifferent systems in Finland at the moment, but
for instance Helsinki does not have one.Would have potential in foreign markets with
high population because current systems are usually low-tech.
Road accidents lead to more deaths in Europe
Italy -> Poland ->UKambulances were given targets for response
times, the aim being to reach the
majority of emergencies in 8 minutes
8 minutes 5 minutes : almost double the survival
Fishbone of traffic light assignement
6.5.2010
Applications/Cases - Navigator
6.5.2010
Parking Dubai
Looking for parking place 30 min – 1 hourMore that 15 % of more cars in average
locality than the parking spaces available.Reserve place in advanceMonitor the available place while drivingTarget customer group : business peoplePartnering with Dubai Police and Atlas
telecom
Applications/Cases
6.5.2010
Personal positioningMountain climbing and skiing
Current system is provided by Recco and it is not GPS based. Its range is 200 m in air and 20 m through snow
Need for accurate positioning because every second counts
Requires local basestation because coverage is usually an issue.
Thank you!
6.5.2010