By group 5

Indagon Oy – the new way

6.5.2010

Today

6.5.2010

Strategy suggestions in general

6.5.2010

Keep target on B2B marketCo-operation with key players is a great

strategyUsing the fame of the partner is a good way

for current situationB2C? - future

Simplify product offeringApple range 15-3DSN

Simplify product offering

6.5.2010

Current offering is: Fokus, @-Fokus, Flare, Leader and AmicartaFlare: constant tracking and dataLeader: professional fleet management@-Fokus: accurate and reliable positioning

Flare should be integrated to Leader and @-Fokus to provide the whole package.•Simple for customers•Less marketing investment•More focus on the emphasis•More other alternative services

Marketing of Fokus and @-Fokus

6.5.2010

Marketing of Fokus and @-FokusGet old customers to embrace new systemGet new customersMake a clear difference between Fokus and @-

FokusConvince new customers to choose @-Fokus

Market Fokus as entry-level and @-Fokus as advanced

Find subcontractor/outsourcePaying attention to new applications that require

accurate positioning new markets!Travel agenciesSecurity companies

Applications/Cases - Navigator

Synchronize the traffic lights for emergency vehicles: ambulances, police cars, firetrucks.System would assign lights for a predestine routeDifferent systems in Finland at the moment, but

for instance Helsinki does not have one.Would have potential in foreign markets with

high population because current systems are usually low-tech.

Road accidents lead to more deaths in Europe

Italy -> Poland ->UKambulances were given targets for response

times, the aim being to reach the

majority of emergencies in 8 minutes

8 minutes 5 minutes : almost double the survival

Fishbone of traffic light assignement

6.5.2010

Applications/Cases - Navigator

6.5.2010

Parking Dubai

Looking for parking place 30 min – 1 hourMore that 15 % of more cars in average

locality than the parking spaces available.Reserve place in advanceMonitor the available place while drivingTarget customer group : business peoplePartnering with Dubai Police and Atlas

telecom

Applications/Cases

6.5.2010

Personal positioningMountain climbing and skiing

Current system is provided by Recco and it is not GPS based. Its range is 200 m in air and 20 m through snow

Need for accurate positioning because every second counts

Requires local basestation because coverage is usually an issue.

Thank you!

6.5.2010