By Daan Wiedenhof & Frederik Knickel
Group 8
Grenouille
12/01/2012
HAZEL
1.Current situation
2.Product Introduction
3.Logo
4.Slogan
5.Promotional poster
6.Distribution
7.Future Prospect
8.Conclusion
9.Sources
Overview
Hazel's percentage of company sales by key sectors
Bath and shower productsSun careSkin careFragrancesMen's grooming productsColour cosmeticsHair care
Current situation
• Sales decline in the US and Western Europe
• Annual sales growth < 1.5%
• One of world’s largest direct sellers in beauty products
Which of the five senses is remembered best?
Product Introduction
• Book by Patrick Süskind
• The ultimate perfume
• The power of fragrance
The Perfume
• Scientifically proven
• Pheromones nose tissue brains passion
• More desirable and attractive
• More sexual attention
Stimulation
“Happiness is perfume, you can’t pour it on somebody else without getting a few drops
on yourself.”
Happiness is perfume
Slogan
• Focus on market share
• Fragrance:
• Deodorant, hair-, skin- and sun care:
Distribution
Future prospectPercentage of sales
12/1
/189
9
4/1/
1910
8/1/
1920
12/1
/193
0
4/1/
1941
8/1/
1951
12/1
/196
1
4/1/
1972
8/1/
1982
12/1
/199
2
4/1/
2003
0%10%20%30%40%50%60%70%80%90%
100%
Products for menProducts for women
Improvements
Total market share
Image
Product variety
Sales growth
• Revolution
• Long lasting success
• Market leader
Conclusion
http://www.geo-reisecommunity.de/bild/regular/132485/Die-Duefte-des-Orients.jpg
http://files.tradoria.de/eccf86021a5720419c2505ceb6494d40/thumbs/300/a2/371621456_366371/patrick-sueskind-das-parfuem.jpg
http://1.bp.blogspot.com/-g2CdARWTAzg/TklYSTyvpdI/AAAAAAAAAeg/vzaZLGb1BQ0/s1600/Douglas_Logo.svg.png
http://www.pitchblink.nl/bestanden/ici01.jpg
http://www.aromatiseren.nl/cms/Uploads/logo_bijenkorf1.jpg
http://www.seeklogo.com/images/A/Albert_Heijn-logo-4815EE2145-seeklogo.com.gif
http://arreport2010.ahold.com/assets/images/brand/large/etos.jpg
http://1.bp.blogspot.com/_b9E-VIWhUV8/TRDK9s6fRFI/AAAAAAAAAR8/Fzq90Oc4FOA/s1600/28s6jy8.jpg
Sources
FOR YOUR ATTENTION !