By Daan Wiedenhof & Frederik Knickel

Group 8

Grenouille

12/01/2012

HAZEL

1.Current situation

2.Product Introduction

3.Logo

4.Slogan

5.Promotional poster

6.Distribution

7.Future Prospect

8.Conclusion

9.Sources

Overview

Hazel's percentage of company sales by key sectors

Bath and shower productsSun careSkin careFragrancesMen's grooming productsColour cosmeticsHair care

Current situation

• Sales decline in the US and Western Europe

• Annual sales growth < 1.5%

• One of world’s largest direct sellers in beauty products

Which of the five senses is remembered best?

Product Introduction

• Book by Patrick Süskind

• The ultimate perfume

• The power of fragrance

The Perfume

• Scientifically proven

• Pheromones nose tissue brains passion

• More desirable and attractive

• More sexual attention

Stimulation

“Happiness is perfume, you can’t pour it on somebody else without getting a few drops

on yourself.”

Happiness is perfume

Slogan

• Focus on market share

• Fragrance:

• Deodorant, hair-, skin- and sun care:

Distribution

Future prospectPercentage of sales

12/1

/189

9

4/1/

1910

8/1/

1920

12/1

/193

0

4/1/

1941

8/1/

1951

12/1

/196

1

4/1/

1972

8/1/

1982

12/1

/199

2

4/1/

2003

0%10%20%30%40%50%60%70%80%90%

100%

Products for menProducts for women

Improvements

Total market share

Image

Product variety

Sales growth

• Revolution

• Long lasting success

• Market leader

Conclusion

http://www.geo-reisecommunity.de/bild/regular/132485/Die-Duefte-des-Orients.jpg

http://files.tradoria.de/eccf86021a5720419c2505ceb6494d40/thumbs/300/a2/371621456_366371/patrick-sueskind-das-parfuem.jpg

http://1.bp.blogspot.com/-g2CdARWTAzg/TklYSTyvpdI/AAAAAAAAAeg/vzaZLGb1BQ0/s1600/Douglas_Logo.svg.png

http://www.pitchblink.nl/bestanden/ici01.jpg

http://www.aromatiseren.nl/cms/Uploads/logo_bijenkorf1.jpg

http://www.seeklogo.com/images/A/Albert_Heijn-logo-4815EE2145-seeklogo.com.gif

http://arreport2010.ahold.com/assets/images/brand/large/etos.jpg

http://1.bp.blogspot.com/_b9E-VIWhUV8/TRDK9s6fRFI/AAAAAAAAAR8/Fzq90Oc4FOA/s1600/28s6jy8.jpg

Sources

FOR YOUR ATTENTION !