1
Channel SME - Mittelstand
Stand: 02/2016
Traffic
2
The heart of German´s economy
Channel SME - Mittelstand
Page Impressions:
Visits:
Unique Users/Visitors:
The „Mittelstand“ is created by a range of small and medium-sized companies in Germany. More than 99 percent of German companies are SMEs. By using businessAD´s Channel SME – Mittelstand you reach small, medium-sized and large enterprises.
Our exclusively marketed online-platforms provide professional researched specialist information for decision-makers in SMEs. Renowned publishers are supporting the websites with their own journalists in order to guarantee selective information. Industry information, market trends and specifical analysis of the most important consumer and capital goods make it possible to advertise in specific environments.
73.021.618
24.165.470
12.034.000
3
Our Portfolio
Traffic
Target Group
Sections
4
Fact Sheet | ABZonline | www.abz-online.de
ABZonline – the industry portal for skilled and leading employees in bakeries
Nachrichten Zeitung
Rezepte Wissen
Stellen Einkaufsführer
• Skilled and leading employees in the bakery and confectionery sector
• Bakeries, patisseries, confectioneries
• Decision-makers in the supplier industry
Page Impressions:
Visits:
Unique Visitors:
Newsletter-Subscribers:
71.083
51.158
44.486
5.300
ABZ – Allgemeine BäckerZeitung is one of the leading professional magazines for executives and decision-makers in the German baking idnsutry.
Traffic
Target Group
Sections
5
Aerointernational.de – the leading German online magazine for civil aviation
• Aviation-professionals
• Pilots
• Business-travelers
• Airspace-engineers
• Logistic-sector
Fact Sheet | AERO INTERNATIONAL | www.aerointernational.de
Airlines
Airports
Industrie & Technik
Business Aviation
Cargo/Logistik
The online magazine is characterized by extensive news on industry and technology, airline, airport, logistics, and business aviation. AERO INTERNATIONAL provides current reports, background reports and airport/airline portraits as well as information about the plans of planes and engine producers.
Page Impressions:
Visits:
Unique Visitors:
31.755
13.552
6.967
Traffic
Target Group
Sections
6
• Management of nursing care facilities.
Altenheim.net enables you to reach decision-makers. The portal provides many services and updates news on a daily basis. Altenheim.net reaches responsible officers in the stationary management and supports them in all aspects of their competitive environment professionally.
Fact Sheet | Altenheim.net | www.altenheim.net
Start Infopool Produkte Karrierecenter / Veranstaltungen Premium Vincentz Network Shop
Altenheim.net - Solutions for the management of nursing care facilities
Page Impressions: Visits:
Unique Users:
Newsletter-Subscribers:
45.000
18.000
14.000
13.768
Traffic
Target Group
Sections
7
• Skilled and leading employees in the field of eldery care
Updated news, helpful downloads – from law-texts up to guidelines – and many other services are offered: An extensive job portal, an clearly illustrated seminar diary, a top-class range of events, a structured book-shop and communicative forums, which motivate for regular specialist exchanges. Committed skilled employees in the field of elderly care are supported effectively.
Fact Sheet | altenpflege-online.net | www.altenpflege-online.net
Start Infopool Produkte Karrierecenter / Veranstaltungen Premium Vincentz Network Shop
altenpflege-online.net – The specialist portal for professionals in the nursing industry
Page Impressions: Visits:
Unique Users:
Newsletter-Subscribers:
75.000
30.000
25.000
13.768
Traffic
Target Group
Sections
8
The Deutsche Ärzteblatt is the official publication of the German General Medical Practitioners Association and the Federal Medical Association (KZBV) and is the most circulated medical professional journal in Germany with a circulation of about 400,000 per week. Every medical practitioner in Germany receives his own journal after achieving the license to practice.
Its internet portal focuses on the medical reader of the magazine and supplements and expands on the print content. It offers daily news, the opportunity to participate in certified e-training CME, discussion forums, blogs, an online-archive as well as a comprehensive job market with possibilities to search and apply online.
Nachrichten
Blogs
Förderpreise
Archiv
Foren
DÄ plus
Dossier
Jobs u.a.
• General and specialized practitioners, internists, clinicians, medical specialist groups
• Self-employed, entrepreneurs
• 89,2% doctors > 4.000 EUR net income
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Fact Sheet | Deutsches Ärzteblatt | www.aerzteblatt.de
aerzteblatt.de – the official medium for German medical practitioners
Traffic
Target Group
Sections
9
Aerztezeitung.de is the portal for news on health policy, and medical business for general and specialized practitioners , staff in surgeries, medical centers and hospitals. The online platform is named as the published newspaper .
Politik & Gesellschaft
Medizin
Praxis & Wirtschaft
Panorama
WebTV
• General practitioners, practitioners and internists
• Employees in clinics and medical practices
• Interested and other practitioners
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Unique Users:
Fact Sheet | Ärzte Zeitung Online | www.aerztezeitung.de
2.027.074
1.200.359
745.099
aerztezeitung.de – the portal for general practitioners from Springer Medizin
Traffic
Target Group
Sections
10
Page Impressions*:
Unique Users:
Newsletter-Subscribers:
Ahgz.de holds a unique market position as an exclusive official institution of the Deutsche Hotel- und Gaststättenverband (DEHOGA). Besides current news of the hotel business and gastronomy, AHGZ.de provides important information for activities and sector events as well as an extensive archive of all print and online products.
Nachrichten
Meinung
Jobs & Karriere
Events
• Associations, executive boards, managers, hotel-directors
• Entrepreneurs, self-employed, purchasing managers, F&B-managers, chefs, sales managers, personnel representatives
Fact Sheet | AHGZ online | www.ahgz.de
Anbieter/ Einkaufsführer
Wissen
Community
Immobilien
AHGZ.de – Germany´s biggest portal for hotel business and gastronomy
517.295
250.000
78.300
Traffic
Target Group
Sections
11
arbeitssicherheit.de is the specialist portal for skilled and leading employees in the field of occupational safety. It belongs to the publishing group Wolters Kluwer Germany. In addition to the online-portal the print magazine arbeitssicherheit.journal apperas regularly.
Aktuelles
Wissen
Markplatz
Training
Journal
• Employees for occupational safety/ Security forces
• Security-, fire prevention- and environmental officers
• Entrepreneurs, free-lancers, security-engineers, occupational doctors
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Fact Sheet | arbeitssicherheit | www.arbeitssicherheit.de
276.843
139.884
107.459
12.385
arbeitssicherheit.de – the whole world of occupational safety in one portal
Traffic
Target Group
Sections
12
The renowned publishing house Recht und Wirtschaft, belonging to the publishing group Deutscher Fachverlag, provides competent information on laws in the fields of economy, tax, balance, labour and business management on betriebs-berater.de.
News Wirtschaftsrecht, Steuerrecht, Bilanzrecht und Arbeitsrecht
Berufspraxis
kommunikationundrecht.de
riw-online.de
• Consultants of companies
• Lawyers, tax advisors, certified accountants
• Decision-makers in companies in the fields
of law, finance and personnel
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Fact Sheet | Betriebs-Berater | www.betriebs-berater.ruw.de
betriebs-berater.de – magazine for laws, taxes and economy
42.229
15.498
11.037
5.700
Traffic
Target Group
Sections
13
• Owner, directors, technical leaders, company leaders, foremen
• Leaders of paintshops
• Purchasing leaders, commercial clerks
Page Impressions:
Visits:
Unique Users:
Newsletter-Subscribers: 4.996
Fact Sheet | besser lackieren online | www.besserlackieren.de
Industrielle Anwendungen
Technologien & Substrate
Technik & Produkte
Firmen & Märkte
Veranstaltungen
besserlackieren.de – the portal for decision-makers in the industrial coating technology
Besserlackieren.de provides current product reports, user reports and dates of events. The portal addresses decision-makers in the field of industrial coating technology. Coating companies and coating departments receive relevant information on how to make processes more beneficial and increase their value. Besserlackiere.de informs competently about coating, technique and products, technologies and substrates as well as companies and relevant dates.
18.000 8.500 7.500
Traffic
Target Group
Sections
14
The dictionary for operational expenditures provides clearly structured information on expenditures in accounting and finance which can be tax deductible.
• Entrepreneurs
• Self-employed
• Leading employees
• Accountants
• SMEs
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Fact Sheet | Betriebsausgabe | www.betriebsausgabe.de
112.760
84.156
57.478
Betriebsausgabe.de – the dictionary of operational expenditures
Lexikon
Magazin
Frage stellen
Traffic
Target Group
Sections
15
As an expert, bizzwire.de shows market overviews and top lists, as a counselor, it offers practical assistance and is the first point of contact for all questions and needs of B2B decision-makers in the field of IT. Bizzwire.de provides the digital answer to the question of how business processes can be efficiently mapped with the help of IT. It is the online platform of the magazine Business & IT.
News
Tech
Strategie
Die Besten
• IT decision-makers in the field of SMEs
• CIOs, CTOs
• Managers and business owners
• Heads of departments
• Decision-preparers
Page Impressions:
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Unique Visitors:
Fact Sheet | bizzwire | www.bizzwire.de
bizzwire - the B2B-portal for IT decision makers in the German Mittelstand.
Karriere
Events
Downloads
139.352
62.933
33.070
Traffic
Target Group
Sections
16
Page Impressions:
Visits:
Strom
Gas
KWK
Erneuerbare
IT
Energy suppliers, managers, owners, directors and professionals/managers from the energy industry and manufacturer- /supplier- / service-companies
energie-und-management.de offers premium-content in the fields of energy, technology and policy for present and future decision-makers and managers in the energy industry. The editorial team provides fast and reliable main news on each working day. The portal combines topicality and background information at the highest journalistic level.
Fact Sheet | Energie & Management | www.energie-und-management.de
The online information service for the European energy industry
94.037
63.663
Energiepolitik
Energietechnik
Netze
Personalien
Handel
Traffic
Target Group
Sections
17
Management
EDV / IT
Recht
Steuern
Finanzen / Kapital u.a.
• Managers
• Entrepreneurs
• Self-employed
• Decision-makers
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Fact Sheet | brainGuide | www.brainguide.de
64.042
28.831
20.000
9.942
brainGuide – the expert portal for management
Recognized experts and competent providers of business services are available in more than 2,000 theme centers. Additionally, brainGuide provides the accumulated knowledge of experts in the form of technical publications and events. Search for specific expert knowledge of your choice. In most cases, the knowledge can be used directly to apply or inquire.
Traffic
Target Group
Sections
18
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BusinessHandel´s online portal is the trade magazine for entrepreneurs. It delivers news on a daily basis, interviews with greats from business and politics and portraits of multi-channel-oriented merchants. This website is a useful helper as background reports on innovative trading companies and databases are available.
Briefing
Dossier
Sales
Client
Spotlight
• Managers, online-traders, holders and executives of retail companies
• Professional decision-makers
• Entrepreneurs
Fact Sheet | Business: Handel | www.business-handel.de
8.718
4.810
3.897
6.080
Business-handel.de – the magazine for entrepreneurs and managers
Coaching
BIZ Plus
Traffic
Target Group
Sections
19
Lokale Wirtschaft
Finanzen
Marketing
Lifestyle
Fachwissen
Recht & Steuern
Karriere
IT & Telekommunikation
• Companies, institutions, individuals
• Service, industry, consultancy
• Higher education, higher income
Fact Sheet | business-on | www.business-on.de
Page Impressions:
Visits:
Unique Visitors:
839.188
336.895
280.981
business-on.de – the regional business portal
Editorial supervised economic regions include Cologne / Bonn, Berlin, Dusseldorf, Hamburg, Middle Franconia, Westphalia-Lippe, Rhein-Main, Stuttgart, Munich, Aachen Euroregion, South Westphalia, Lower Saxony East, North Baden, Ruhr-district, SaarLorLux and Weser-Ems. The focus lies on companies in each economic region on business-on. Notions of companies, interviews with their directors, publications of news that move the regional economy are provided on the website.
Traffic
Target Group
Sections
20
Arbeitstechniken
Beruf + Karriere
Beschaffung
Controlling + Buchhaltung
• Companies, institutions, individuals
• Service, industry, consultancy
• Higher education, higher income
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Fact Sheet | business-wissen | www.business-wissen.de
413.022
286.336
160.000
25.328
business-wissen.de – tools for organization and management
Business management knowledge, management techniques and valuable information about solutions and trends in the industry are illustrated easily on the website.
General and specific knowledge on marketing, organization, strategy, controlling, service and staff are available to the users.
Traffic
Target Group
Sections
21
• Board members of non-profit and private operator chains, CEO and owner of large municipal and private organizations, investors
• Financial services providers, consultants, real estate companies and care industry
Executives from the care market have the opportunity to get reports on major market events, discover market trends and new strategies, check facts and figures of competitors in the market, observe the global market development and commented political trends and decisions on this website. The Newsflash provides the following topics: news, projects, annual reports from the industry – at least on a daily basis.
Fact Sheet | careinvest-online.net | www.careinvest-online.net
Start Infopool Produkte Karrierecenter / Veranstaltungen Premium Vincentz Network Shop
careinvest-online.net – CAR€ addresses the top management of the care sector
Page Impressions: Visits:
Unique Users:
Newsletter-Subscribers:
18.000
6.500
3.500
1.517
Traffic
Target Group
Sections
22
Wettbewerbe / Aktuelle Ausschreibungen
Projekte
Büro / Firmenprofile
Personen
Jobs
• Architects and engineers
• Especially interested in computer soft- and hardware
• Uses the internet primarily for information about real estate markets
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Fact Sheet | competitionline | www.competitionline.com
competitionline – architecture and competition
competitionline.com is the leading platform for architectural and engineering competitions in Germany, with around 1,000 handpicked tenders on a monthly basis.
1.842.837
674.057
100.000
30.000
Traffic
Target Group
Sections
23
Compliance-manager.net - the central platform of the compliance scene
• Leaders Compliance / CCO
• Compliance managers
• Compliance officers
• Compliance-commissioned in banks, Versicherungen, Industrie und Handel
Fact Sheet | compliance-manager | www.compliance-manager.net
Durchstarten
Beraten + verkaufen
Steuern + entscheiden
Aufsteigen + leben
Personalien
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The Compliance Manager magazine and compliance-manager.net are the central platform of the compliance scene and the Professional Association of Compliance Managers. Exciting stories and interviews as well as useful information on developments in corporate- banks compliance are offered in the magazine and its website. The online portal publishes journal articles, which give insight into the corporate practice and the current discourse.
Presseschau
Termine
Konferenzen
Jobbörse
Magazin
15.000
5.200
3.059
10.000
Traffic
Target Group
Sections
24
Service
Fachwissen
Lexikon
Karriere
My Weka
Marktplatz
• Data protection supervisors of small- and medium-sized companies
• Lawyers
• Self-employed
Fact Sheet | Datenschutz PRAXIS | www.datenschutz-praxis.de
Page Impressions:
Visits:
Unique Visitors:
26.598
12.650
9.562
datenschutz-praxis.de - legal certainty, completely, continious
The B2B specialist information portal Datenschutz PRAXIS belongs to the WEKA MEDIA publishing house. It offers data protection supervisors comprehensive and grounded information for their daily work.
Traffic
Target Group
Sections
25
Page Impressions:
Visits:
Unique Users:
Newsletter-Subscribers:
Unternehmen & Märkte
Technik & Web
Finanzen & Karriere
Auto & Flotte
Dossiers
• Self-employed, general managers, leading employees
• Decision-makers from the retail market and enclosed industries
Fact Sheet | Der Handel | www.derhandel.de
80.710
60.772
20.000
6.515
Der Handel – the leading internet portal for the retail industry
Derhandel.de is the news platform for the retail industry and completes the print version of Der Handel with news and background information. It is published by dfv mediengruppe, one of the leading trade publishers in Germany.
The editorial team reports on all relevant topics of the industry and draws up dossiers for focal points like IT, finances and corporate fleet. The print articles are made available online. Tools comprise a fair planner and online votes.
Traffic
Target Group
Sections
26
Startups
People
Deals
Know How
• Webdevelopers, portal operators • Founders • Venture capital provider, investors • Webshop-operators
Fact Sheet | deutsche startups | www.deutsche-startups.de
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Unique Users:
deutsche startups – the leading portal for entrepreneurs in digital business
Szene
Galerien
Videos
Deutsche-startups.de provides information and news regarding the German internet start-up scene. Interviews, portraits of individual startups and founders and market surveys on interesting segments complement the offer. Deutsche-Startups.de is a reference book for ideas, concepts, founders, investors and startups from Germany. Target group of Deutsche-startups.de are budding and established founders and investors, who want to find comprehensive and detailed information on all e-business issues.
670.700
172.015
100.210
Traffic
Target Group
Sections
27
Unternehmensbörse
Management
Finanzierung
• Entrepreneurs
• Managers
• Sellers of companies
• Professional and managerial staff
Page Impressions:
Visits:
Unique Visitors:
dub.de – the business portal for managers and medium-sized enterprises
Fact Sheet | Deutsche Unternehmerbörse | www.dub.de
Nachfolge
Recht & Steuern
Startups
DUB Regional
The Deutsche Unternehmerbörse is the small- and medium-sized business portal and farthest-reaching platform for corporate acquisitions and – sales in Germany. DUB.de is the journalistic home for managers and entrepreneurs. Journalistic and technical papers on topics such as management, finance, law, succession taxes, the IT-sector and German Business Exchange make the website to the industry portal for the middle class.
74.789
19.867
15.066
Traffic
Target Group
Sections
28
Aktuell
Stellenmarkt
Awards
Community
• Independent entrepreneurs
• Executives
• Professional and managerial staff
• Firms from the printing industry, cross-media and print post productiohn
Page Impressions:
Visits:
Unique Visitors:
Fact Sheet | Druck&Medien | www.druck-medien.net
28.998
10.902
4.089
Druck&Medien – people, technique, business
The website druck-medien.net is one of the leading information and communications platforms in the German-speaking print and media industry. The reports are focused on people, technology and economy.
Traffic
Target Group
Sections
29
Homepage
Marktplatz
Fachwissen
• Professionals electrical engineering and safety
• Managers of industrial companies, energy suppliers
• Public facilities and authorities
Fact Sheet | elektrofachkraft | www.elektrofachkraft.de
Page Impressions:
Visits:
Unique Visitors:
90.902
46.907
38.665
elektrofachkraft.de - the forum for professionals in electrical engineering and electrical safety
Beruf
Community
Service
The B2B portal elektrofachkraft.de belongs to the WEKA MEDIA publishing group. The information portal is designed for all trade professionals and informs about electrical engineering and electrical safety.
Traffic
Target Group
Sections
30
• Producers
• Suppliers
• Associations, institutions, consultancy
• Paint users and final consumer
Page Impressions: 53.000 Visits: 20.000 Unique Users: 15.000
Newsletter-Subscribers: 25.500
Fact Sheet | Farbe und Lack online | www.farbeundlack.de
Home
Markt & Branche
Wissenschaft & Technik
Publikationen
Veranstaltungen | Jobs
farbeundlack.de | The portal with specialized information for the German-speaking paint and coatings industry
FARBE UND LACK´s 0nline presence acts as a competent information and knowledge provider. It delivers the latest trends and information from the German and international paint and coatings industry.
Traffic
Target Group
Sections
31
Finanzwelt.de – the trade magazine for financial intermediaries and brokers
• Financial services providers, brokers
• Bank and fund managers
• Insurance and investment companies
• Initiator- and emission-houses
• Tax-advisors
Fact Sheet | finanzwelt| www.finanzwelt.de
Marktübersicht
Sachwertanlagen
Investmentfonds
Immobilien
Versicherungen
Page Impressions:
Visits:
Unique User:
Newsletter-Subscribers:
finanzwelt.de is the website of the finanzwelt, which is the specialized magazine for financial intermediaries. Finanzwelt and finanzwelt.de illustrate the recognized interface between providers and intermediaries and represent the interests of the financial distribution. Users are exclusively financial services providers: multiple agents, brokers, financial and banking consultants, asset managers, honorary advisors, distributors, family offices, pools and managers in banc assurance, insurance and investment companies.
Assistance Vertrieb
Personality
Recht
Termine
Lifestyle
40.000
30.000
19.355
20.000
Traffic
Target Group
Sections
32
Firmenprofile
Finanzprofile
Bilanzen / GuV
Business News
• Enterprises, institutions, individuals
• Executives and decision-makers
• Self-employed and freelancers
• Information professionals
Page Impressions:
Visits:
Unique Users:
Newsletter-Subscribers:
Fact Sheet | FirmenWissen | www.firmenwissen.de
3.628.601
1.738.396
1.170.000
20.000
Firmenwissen.de – one of the biggest B2B-websites in Germany
Business News
Branchen-Daten
Immobilienbewertung
Bonitätsauskunft
The website created by Creditreform provides current and comprehensive company data about competitors, suppliers and customers as well as editorial content for different industry target groups. The site boasts information products regarding 3.1 million firms, editorial features and a target group-oriented service to decision-makers in small and medium-sized businesses, freelancers and independent contractors.
Traffic
Target Group
Sections
33
• Founders
• Independent entrepreneurs
• Executives
• Professional and managerial staff
Page Impressions:
Unique Users:
Newsletter-Subscribers:
Fact Sheet | förderland | www.foerderland.de
News
Gründung
Mittelstand
Job
Finanzen
IT & Office
Automobil
Experte
foerderland.de – knowledge for founders and entrepreneurs
foerderland.de is an independent German information portal for start-ups, entrepreneurs and SMEs published by the WEKA Publishing Group.
Users of foerderland.de are offered advice on official procedures, start-up planning and subsidies – several other services such as links, a contact database and past experiences complete the package. Additionally, there is an overview of service providers, a forum and individual information accessible after registration.
279.466
150.000
12.500
Traffic
Target Group
Sections
34
Wissen
Kapital
Beratung
IT & Innovation
Handel & E-Commerce
• Founders, (young) entrepreneurs
• Investors
• Services providers
Page Impressions:
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Unique Visitors:
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Fact Sheet | Für-Gründer.de | www.fuer-gruender.de
3.501.242
1.261.550
730.000
21.500
Für-Gründer.de – for a successful new business start-up
Für-Gründer.de is the guide for each start-up company and offers comprehensive help and information, which is necessary during the start-up and growth phase.
Traffic
Target Group
Sections
35
Homepage
Datenbank
Aktuell
Vorschriften
• Dangerous goods-, environment- and security officers
• ƒƒTechn. managers and supervisors
• Commercial managers and supervisors
• Hazardous goods drivers
Page Impressions:
Visits:
Unique Visitors:
Newsletter-Subscribers:
Fact Sheet | Gefahrgut-Online | www.gefahrgut-online.de
Gefahrgut-Online – the portal for handling hazardous materials
Logistik
Verpackung
Arbeitssicherheit u.a.
gefahrgut-online.de offers comprehensive internet services for those who are responsible for the proper handling of dangerous goods. The portal reaches professionals who have to do with hazardous materials and require practical and industry knowledge for their daily decisions.
12.572
4.985
2.493
4.090
Traffic
Target Group
Sections
36
Lexikon
Vorlagen
Magazin / News
Ratgeber
Online-Rechner
• Founders
• Small- and medium sized enterprises
• Entrepreneurs
Page Impressions:
Visits:
Unique Visitors:
Fact Sheet | Gründerlexikon 2.0 | www.gruenderlexikon.de
332.027
216.544
170.095
gruenderlexikon.de – lexicon for starting a business and self-employment
The Gründerlexikon 2.0 informs self-employed, freelancers, entrepreneurs or freelancers. Many problems of self-employed are taken from the advisor of the lexicon and used as a starting point and basis for templates, e-books, series, interviews, checklists and other materials. The goal is to make the foundation as simple, flexible and transparent as possible and to inspire the founders with new ideas and to inform and educate them.
Traffic
Target Group
Sections
37
Life Sciences
Länder
People/News
Serien u.a.
IPO
Anleihen
IR
HV
M&A
• Issuers and investment professionals
• Investor relations responsibles
• Stock-market related companies
• Future stock and bond issuers
Fact Sheet | goingpublic.de | www.goingpublic.de
Page Impressions:
Visits:
Unique Visitors:
32.172
15.078
12.240
goingpublic.de – the capital market portal
goingpublic.de is the capital market portal for all issues related to IPOs, IBOs and Investor Relations / HR. It is the online presence of the print publications Going Public magazine and HV magazine.
Traffic
Target Group
Sections
38
Page Impressions:
Visits:
Unique Users:
handwerk.com is the leading portal in the craft sector across all industries.
The portal offers a first-class editorial environment. On clearly designed web pages users find the latest news and practical processed information from all sectors of the economy as well as tips, suggestions, help and check lists on the topics of management and successful corporate leadership in the craft.
Aktuelles
Meinung
Videos
• Decision-makers in the craft sector
• Purchasers in the craft sector
• Developers and investors in residential and commercial buildings, architects, engineers in the planning office of building and energy technology
Fact Sheet | handwerk.com | www.handwerk.com
Handwerk.com – the portal for decision-makers in the craft sector
85.093
34.037
30.633
Traffic
Target Group
Sections
39
• Management of outpatient nursing and elderly care
Cutting-edge news and many services are offered on a daily basis. haeusliche-pflege.net is the specialist portal for the management of outpatient nursing and elderly care and accompany the leaders in the management of ambulatory care services effectively and professionally in their diverse working environment.
Fact Sheet | haeusliche-pflege.net | www.haeusliche-pflege.net
Start Infopool Produkte Karrierecenter / Veranstaltungen Premium Vincentz Network Shop
haeusliche.-pflege.net - the specialized portal for the management of outpatient nursing and elderly care
Page Impressions: Visits:
Unique Users:
Newsletter-Subscribers:
21.000 8.000
6.500
8.200
Traffic
Target Group
Sections
40
Unternehmen
Management
Recht + Steuern
• Business owners, executives, decision makers in SMEs
• Leading employees, executives
• Self-employed and founders
Page Impressions*:
Visits*:
Unique Users:
Fact Sheet | IMPULSE | www.impulse.de
Impulse.de – the information-platform for entrepreneurs in Germany
Finanzen + Vorsorge
Gründung
Leben
impulse.de is the information platform for entrepreneurs and website of the same magazine. As a medium of innovative SMEs, impulse.de provides useful information in the field of management, finance and pension, tax & legal and IT solutions. A variety of interactive tools are also available. The portal also acts as a comprehensive point of contact for startups and young entrepreneurs.
1.128.418
453.569
140.000
Traffic
Target Group
Sections
41
Page Impressions:
Visits:
Unique Users:
Newsletter-Subscribers:
Media (IKZ HAUSTECHNIK, IKZ FACHPLANER, IKZ ENERGY, IKZ PRAXIS)
Sanitär, Heizung, Klima
Erneuerbare Energien
• Decision makers in the SHK, ventilation, plumbing solar and electrical engineering
• Buyers in SHK-wholesale, supply industry, energy consultants, TGA planners
• Developers and investors, architects, engineers, building- and enegry-sector
Fact Sheet | IKZ | www.ikz.de
382.580
278.377
150.000
7.900
IKZ.de – the portal for the heating ventilation and air conditioning industry
IKZ, the official journal of the Association for Sanitary and HVAC technology as well as of its regional associations, appears fortnightly. The corresponding portal ikz.de informs with news of this industry sector, provides archives of the journal and a calendar of important dates. It is the market leader for this industry in Germany.
Traffic
Target Group
Sections
42
Fachgebiete
Sonderthemen
B2B-Bereich
Job & Karriere
Nachrichten & Berichte
• Male: 57% and female: 43%
• 62% are between 20-49 years old
• Higher education and higher income
Page Impressions:
Visits:
Unique Users:
Fact Sheet | innovationsreport | www.innovationsreport.de
114.238
73.290
20.000
innovationsreport.de – forum for science, industry and business
Innovationsreport.de is the modern platform for science, industry and business. The forum aims to promote the innovation process, and to generate new contacts for greater use of existing innovation and performance potentials.
Traffic
Target Group
Sections
43
Telekommunikation
Internet
Medien
Hardware
Software
• IT-decision-makers, Self-employed and freelancers
• Investors
• Online-professionals, IT/EDV-specialists
• Higher education
Page Impressions:
Visits:
Unique Visitors:
Fact Sheet | IT TIMES | www.it-times.de
IT-Services
Solartechnik
Windkraft
u.a.
167.412
86.087
40.000
IT TIMES - the specialized portal for the communications and information industry
IT-TIMES.de is the communication and information medium for the national and international technology sector.
The IT encyclopedia presents the main terms of the industry.
Traffic
Target Group
Sections
44
Page Impressions:
Visits:
Unique Visitors
:
Nachrichten
Handel
Sortiment
Industrie
u.a.
• Decision makers and regional companies
• District and area managers, market and department managers and sales-responsibles
• Self-employed, retailers
Fact Sheet | LEBENSMITTEL PRAXIS | www.lebensmittelpraxis.de
62.922
29.249
21.774
LEBENSMITTEL PRAXIS – the online hub for the retail trade
With its unique information for specialists, lebensmittelpraxis.de connects different decision stages from buying centers, markets and sales. Managers from trade and industry receive important information about the food and non-food industry, daily news, information on industry events and numerous service offerings. Lebenmittelpraxis.de is a service of EPPG, a leading trade media group.
Traffic
Target Group
Sections
45
• Experts and executives from the legal sector
• Corporate counsels
• Lawyers, law firm partners
• Tax advisors
Page Impressions:
Visits:
Unique Users:
Newsletter-Subscribers:
Fact Sheet | Legal Tribune ONLINE | www.lto.de
Nachrichten
Hintergründe
Feuilleton
Job & Karriere
Studium & Referendariat
29.770
16.085
10.744
-1
LTO.de – the specialist medium of the year 2011
Lto.de is the biggest online magazine for the legal profession in Germany. It uses the expertise of the specialist publishing company Wolters Kluwer Germany as a provider of specialized legal information. This is done by an excellent network of legal professional writers, strong roots in the target group as well as exceptional knowledge of the needs of German lawyers.
The Website combines the topics of career, news, lifestyle in a single online magazine. Lto.de focusses on current events in its legal context and provides job-relevant news and a variety of services.
Traffic
Target Group
Sections
46
Aktuelles
Magazin
Karriere
Kompetenz
Branchenguide
• 92,4% of the readers are top decision-makers and consultants*
• 45,8% are working in the corporate governance and other areas of the entire logistics chain*
Page Impressions:
Visits:
Unique Visitors:
Newsletter-Subscribors:
Fact Sheet | LOGISTIK HEUTE | www.logistik-heute.de
132.031
68.049
40.000
6.585
LOGISTIK HEUTE – competence for supply chain management
As the logistics magazine with the highest circulation in the German market - LOGISTIK HEUTE offers an online platform which is a daily must-read for top decision-makers along the entire transport and logistics chain.
Traffic
Target Group
Sections
47
Aktuelles
Magazin
Fachartikel
Internet-Guide
Produkte
• Store- and ship managers
• Fleet managers from industrial and trading sectors
Page Impressions:
Visits:
Unique Visitors:
Fact Sheet | LOGISTRA | www.logistra.de
36.914
16.268
9.544
Logistra.de – the specialized magazine for warehouse logistics, optimization of shipping and commercial vehicles fleet
LOGISTRA´s online presence – a specialized portal from the Huss publishing group - offers technical articles, market surveys, image galleries and a current calendar of events in the fields of storage, shipping and distribution. Additionally, the "Internet Guide" contains important supplier addresses in the network which are sorted for keywords.
Traffic
Target Group
Sections
48
Recht / Steuern / Finanzen
Personal + Mitarbeiterführung
Erfolg + Karriere
Marketing + Vertrieb
Organisation + Unternehmensführung
• Managers
• Executives
• Decision-makers from the marketing- and sales department
Fact Sheet | management-praxis | www.management-praxis.de
Page Impressions*:
Visits*:
Unique Visitors:
Newsletter-Subscribers:
management-praxis.de - the portal for managers and executives
The specialist publishing portal management-praxis.de belongs to the WEKA MEDIA group. It provides breaking news and backgrounds for managers and executives.
Cross-industry specialist knowledge on management topics is presented in a simple design. A wide range of topics is covered by articles and downloads.
Traffic
Target Group
Sections
49
Page Impressions:
Visits:
Unique Visitors:
Aktuelles
Baustelle (Baufahrzeuge, Produktneuheiten…)
Baurecht
Meisterbüro (U‘führung, Marketing, Steuertipps, Arbeitshilfen, …)
• Decision-makers in the buidling sector
• Masters, self-employed, entrepreneurs
Fact Sheet | meistertipp | www.meistertipp.de
76.282
44.328
30.935
meistertipp.de – for the successful entrepreneur in the buidling trade
Meistertipp.de is the specialized portal for decision makers in the building trade, which delivers information on a daily basis.
The specialized portal offers helpful tips for entrepreneurs in five main sections on the website. Additionally, updated industry news on a daily basis, non-cash tips, videos and specialized legal texts are processed and support the entrepreneurs in everyday operations.
Traffic
Target Group
Sections
50
Ausbildung & Beruf IT
Bauen &Wohnen Reisen
Finanzen Sport
Hotel
• Trade fair visitors
• Private and business customers
Page Impressions:
Visits:
Unique Visitors:
Fact Sheet | Messen | www.messen.de
Trade fairs & evaluations + Germany and worldwide
Messen.de is a free, editorially well-kept exhibition calendar, which adresses consumers and companies that act as visitors or exhibitors. The online portal provides easy and quick access to current trade fairs of all industries and fields of interest. Well-known companies and institutions use Messen.de in order to research or extend the service offer of their own website.
businessAD offers the possibility of related targeting in relevant environments at different trade fairs and thus expands its diverse B2B segments.
2.190.743
825.897
420.000
Traffic
Target Group
Sections
51
Page Impressions:
Visits:
Unique Visitors:
Personalentwicklung
Personalmarketing
Rekruiting
Testverfahren
Zeitarbeit
Arbeits- und Personalrecht
Arbeits- und Gesundheitsschutz
Coaching
• Personnel-decision-makers, -speakers, -consultants and –responsibles
• Assistants of the management, secretaries
Fact Sheet | Personaler Online | www.personaler-online.de
15.202
8.507
6.991
Personaler Online – the specialized portal for all aspects of personnel work
Personaler Online is the information portal for those who are engaged in the whole range of human resources and its associated tasks.
The website provides current news about personnel issues to keep the users up to date.
Traffic
Target Group
Sections
52
Page Impressions:
Visits:
Unique Visitors:
Newsletter-Subscribers:
Thematic areas (Briefe & E-Mails, Business English, Recht im Sekretariat, Kommunikation im Sekretariat, Reise & Organisation)
• Secretaries
• Language secretaries
• Assistents of the management
Fact Sheet | Sekada Daily | www.sekada-daily.de
161.982
118.693
106.251
60.100
Sekada Daily – professional tips for efficient work in the office
Sekada Daily is one of the leading publishers in the fields of: secretary, assistance. As an innovative service portal it provides additional information for those who deal with secretary similar tasks daily.
Traffic
Target Group
Sections
53
Page Impressions:
Visits:
Unique Visitors:
Newsletter-Subscribers:
Startseite
Community
Premium
Newsletter
Hilfe
Fact Sheet | sekretaria | www.sekretaria.de
sekretaria.de – The portal for successful office management
Sekretaria.de is the leading service and career platform for secretaries, personal assistants and office managers.
444.204
232.563
116.282
132.000
• Secretaries
• Language secretaries
• Assistents of the management
Traffic
Target Group
Sections
54
springerprofessional.de – individual know-how for professionals
Page Impressions: Visits: Unique Users: Newsletter-Subscribers:
• Economics: management, finance & controlling, business-IT, marketing, PR & media, banking and financial services providers
• Technology: automotive and engine technology, engineering, energy & environment, electrical engineering, computer science + IT, construction
ECONOMICS: Management, Finance & Controlling, Business IT, PR & Medien, Vertrieb, Banken & FDL
TECHNOLOGY: Automobil- und Motorentechnik, Maschinenbau, Energie+Umwelt, E-Technik, Informatik + IT, Bauwesen
Fact Sheet | Springer für Professionals | www.springerprofessional.de
The B2B portal provides individual know-how for professionals and executives in management as well as for engineers in industry and offers a unique range of services for digital information management.
The quality of the portal is guaranteed by professional journals such as ATZ Automotive Technical Journal, MTZ Motor Technical Journal and BANKMAGAZIN.
1.604.391
413.028
158.316
33.845 / 30.521
Traffic
Target Group
Sections
55
Medizin
Gesundheitspolitik
Praxis/Klinik
• General practitioners, practitioners and internists
• Employees in clinics and medical practices
• Interested and other practitioners
Page Impressions*:
Visits*:
Unique Users*:
Fact Sheet | SpringerMedizin.de | www.springermedizin.de
146.516
55.378
22.840
* Share of marketable traffic
springermedizin.de – the specialized portal for doctors
SpringerMedizin.de is the doctors portal made by Springer Medizin. With over 140,000 registered practicing doctors it is one of the largest internet services for doctors and physicians.
Traffic
Target Group
Sections
56
Steuern
Recht
Finanzen
• General managers
• Lessors, property owners
• Tax advisors
• Controllers, accountants
• Lawyers
Page Impressions:
Visits:
Unique Visitors:
Newsletter-Subscribers:
Fact Sheet | steuernetz | www.steuernetz.de
256.657
167.110
140.000
52.781
steuernetz.de – the digital tax-newspaper
steuernetz.de is one of the leading portals concerning the topics: tax, legal and finance in the digital German market. The website belongs to the publishing group Wolters Kluwer Germany with headquarters in Cologne. It is the leading knowledge and information provider with core competencies in law, economics and taxation.
Traffic
Target Group
Sections
57
• General managers
• Purchase
• Sales
• Administration
• Production / processing / storage
Page Impressions: 4.000
Visits: 1.600
Unique Users: 1.500
Fact Sheet | Technischer Handel online | www.technischerhandel.com
Produkte & Technologien
Markt & Branche
Veranstaltungen
Produktkompass
Abonnement & Service
Technischerhandel.com - the portal for knowledge transfer between trade and industry
Technischer Handel´s online presence is designed editorially high-qualitative and obtains utility-oriented content and grounded specialized articles. It is a platform for knowledge transfer between trade and industry. The website provides current product and industry news and event dates. Additionally, webinars, a marketplace, videos, podcasts, trend barometers, product-compass database, downloads, links to industries and market overviews.
Traffic
Target Group
Sections
58
Social Media
E-Business
Startup
Mobile
• CTOs/CIOs, freelancers, startups, founders
• Online-marketers, SEO-/SEA-consultants
• E-Commerce-managera, early adaptors
• Web-developers, -masters, -designers
• Social Media managers, content-managers
Fact Sheet | t3n | t3n.de
Entwicklung
Design
Software
Hardware
Page Impressions:
Visits:
Unique Users:
Newsletter-Subscribers:
t3n – the magazine for digital business
t3n.de and the magazine of the same name are one of the leading German key media for Web 2.0, social media, e-business and mobile hardware.
t3n.de reports on innovative web services for business users. With the latest news, exclusive articles on important topics and useful directories and services IT decision makers and web developer are informed of all relevant industry news.
4.469.834
1.810.664
560.000
30.000
Traffic
Target Group
Sections
59
News
Markt
Acker + Wetter
Rind
• Farm managers
• Agricultural decision-makers and opinion-leaders
• Farm and livestock holdings
• Operators of solar-, biogas-, wind turbines- and power generation facilities
Fact Sheet | top agrar ONLINE | topagrar.com
Page Impressions:
Visits:
Unique Users:
Newsletter-Subscribers:
3.397.814
1.024.382
384.589
42.000
top agrar online – The leading portal for agriculture and farming
Schwein
Energie
Technik u.a.
top agrar has by far the largest circulation of agricultural trade magazines in the German-speaking countries. With the portal topagrar.com, farmers cover their current information needs. The portal complements the coverage in the magazine with contributions on politics and economics, cattle, technology and regenerative energies.
Traffic
Target Group
Sections
60
News
Die Zeitung
Branchenservice
Transportpreis
Shop
• Haulage companies
• Freight forwarders
• Multipliers from the freight industry
• Services providers in the logistic-sector
Page Impressions:
Visits:
Unique Visitors:
Fact Sheet | Transport | www.transport-online.de
31.836
14.687
8.629
Transport – the magazine for freight traffic
Transport´s online portal belogns to the HUSS publishing group. It is a comprehensive website with news, an event calendar, photo galleries, and analyzes of trends on specific issues in the transport sector. The HUSS-VERLAG GmbH provides professionals and managers in the fields of industry, commerce and trade with professional information and background knowledge. The content emphasizes topics in the fields of: technology, logistics, transportation, and tourism.
Traffic
Target Group
Sections
61
Entrepreneurs from SMEs find attractively presented information on financing, property and succession - directly from the practice – on unternehmeredition.de
Finanzierung, Innovation & Wachstum, Internationalisierung, Restrukturierung, Unternehmerwelt
Vermögen
Nachrichten
• Owners and managers of medium-sized (family) company with more than 50 employees and an annual turnover from € 10 million EUR
Fact Sheet | UnternehmerEdition | www.unternehmeredition.de
Page Impressions:
Visits:
Unique Visitors:
10.980
3.233
2.540
UnternehmerEdition – know-how for small- and medium-sized enterprises
Traffic
Target Group
Sections
62
Page Impressions:
Visits:
Unique Users:
Newsletter-Subscribers:
Hompage (Startseite)
Transport + Logistik
Lager + Umschlag
NFZ + Fuhrpark
• Owners, managers and executives from logistics providers (transport, forwarding, warehousing)
• ƒƒTransport logistics decision-makers
• ƒƒMembers of the Federation: Economy, Transport and Logistics
Recht + Geld
Ausbildung + Karriere
Veranstaltungen
Verkehrsrundschau – market leader for forwarding, transport and logistics
Fact Sheet | Verkehrsrundschau | www.verkehrsrundschau.de
verkehrsrundschau.de is the information portal for decision-makers in the transport and logistics industry. The portal offers news, background reports, analyzes and provides information on all aspects of commercial vehicles, transport, storage, handling, tolls, driving bans and fleet management.
401.026
160.496
80.248
8.314
Traffic
Target Group
Sections
63
Vertriebsmanager.de - the portal for current developments in the sales area
• Sales managers
• Key account managers
• General managers
• Sales staff in the fields of industry, trade
and services providers
Fact Sheet | vertriebsmanager | www.vertriebsmanager.de
Home
Dossiers
Termine
Personalien
Konferenzen
Page Impressions:
Visits:
Unique Users:
Newsletter-Subscribers:
The magazine Vertriebsmanager and its website vertriebsmanager.de address executives in companies, associations, organizations and provide information on current developments in the sales area. The magazine and its online platform offer exciting stories and interviews as well as useful information on current issues in sales management. Trends, backgrounds and practical content are illustrated in an entertaining form. Vertriebsmanager is the official publication of the Federation of Sales Managers (BdVM).
Magazin
Jobbörse
38.000
15.000
9.375
40.000
Traffic
Target Group
Sections
64
Entrepreneurship
Technologien
Finanzierung
Legal
International
• Managers of participation-funds
• Business angels, financial investors, founders, start-ups, interested
• Technological and growth companies
• Corporate financial advisors, lawyers
Fact Sheet | vc-magazin.de | www.vc-magazin.de
Page Impressions:
Visits:
Unique Visitors:
33.893
18.511
14.817
VC-Magazin.de – the information portal for investors and entrepreneurs
The online platform of the Venture Capital magazine offers exciting stories from the German founder community. It reports on the latest deals and enables insights into new technologies and trends.
VC-Magazin.de is the corresponding online offer of the Venture Capital magazine. Since 2000 it is the leading publication on the topics of private equity and entrepreneurship in the German-speaking area.
Traffic
Target Group
Sections
65
Page Impressions:
Visits:
Unique Users:
Betriebswirtschaft/ Volkswirtschaft
Bankwirtschaft
Recht
• Academics, high potentials and young professionals
• University graduates
• All persons with interest in business and economics
• Postgraduates, referents, consultants
Rechnungswesen/ Controlling
Marketing
Wirtschafts-Informatik
u. a.
265.825
81.245
17.358
Gabler Wirtschaftslexikon Online – the knowledge of experts
Fact Sheet | Gabler Wirtschaftslexikon | www.wirtschaftslexikon.gabler.de
The Gabler Wirtschaftslexikon provides more than 25,000 keywords. This way it is the largest selection of economically-lexical knowledge available on the German-speaking internet. The Website is supported by 170 recognized experts who are responsible for writing and checking the articles before publishment.
66
Rate Card | Channel SME - Mittelstand
Channel-Rotation
Full Banner 30 €
Super Banner 40 €
Medium Rectangle 70 €
Skyscraper 45 €
(Universal) Flash Layer 90 €
Wallpaper 80 €
Banderole Ad 90 €
AdBundle 50 €
Halfpage Ad 80 €
Billboard Ad 90 €
Sitebar Ad 90 €
Floor Ad 110 €
All rates in CPM, unless otherwise indicated: Expandables with a CPM-supplement of 25%
67
Technical specifications http://www.businessad.de/downloads Delivery of the advertising media Three working days before the placement of advertisements to [email protected] Redirect Third-Party-Advertising is possible Targeting: Comprehensive possibilities for targeting: • Regional / national (A - Austria, CH - Switzerland ) • Temporary • Browser-specific • Operating systems Quality control Optimized campaign monitoring Transparent Reporting
* Be granted in relation to cash / goods discounts. Minimum booking volume 1.000 € (net)
25% TCP-surcharge for Expandables 10 % TCP-surcharge for Video-Ads
Volume Discounts *
From 20.000 € 3 %
From 50.000 € 5 %
From 75.000 € 10 %
From 100.000 € 12 %
From 200.000 € 14 %
Conditions and Specifications
Terms and Conditions
Business Advertising GmbH Sales Office Hamburg Stresemannstraße 29 22769 Hamburg Tel.: +49-40-386579-20 Fax: +49-40-386579-19
Business Advertising GmbH Headquarter Tersteegenstraße 30 40474 Düsseldorf Tel.: +49-211-179347-50 Fax: +49-211-179347-57
E-Mail: [email protected] Website: www.businessad.de
For Further Information.