Stakeholder Analysis and Mapping of HSBC
Marketing Assignment Free Sample - Considering the models of stakeholder theory
promulgated either by Freeman, Mitchell et al or Donaldson and Preston.
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Abstract
The stakeholders of HSBC can be categorized, as shown below (Mitchell, Agle, & . Wood,
1997).
Dormant stakeholder: The dormant stakeholders of HSBC are its community
members, who have minimum interaction with the firm, and lack urgency and
immediate attention. But, they also have enough power, as they have an influence in
the brand value and reputation of the company.
Demanding stakeholders: These stakeholders are in the form of aggrieved customers,
whose claims are treated on an urgent basis.
Dominant stakeholders: These are in the form of anti-globalists (who oppose
liberalization in global trade practices), capitalists and business customers, who hold a
strong power, enough to influence decision making within the firm.
Dangerous stakeholders: These stakeholders are in the form of competitors of HSBC
in the banking and investment sector. They have both a strong power as well as urgency
factor.
Dependent stakeholder: These are in the form of employees working at the
operational level. They high both legitimacy as well as urgency, but have a low power
influence.
Definitive stakeholders: These occur in the form of HSBC executive board, its
shareholders, Governments, media and analysts which possess, power, influence as well as
legitimacy.