Business Innovation and Mobile & Web Solutions
R2i Vice President of Mobile, Wayne Chen Presented to Georgetown University
2011: Top 5 Strategic Technology Trends
1. Pervasive Cloud Computing 2. Mobile Applications & Media Tablets 3. Next-Generation Analytics 4. Social Analytics 5. Social Experience
Confidential 2/14/13
Mobile Strategy Expansion
Confidential
11,000,000,000…and coun,ng
Fragmentation in Google’s Android
• Eight versions in two years • Performance roadblocks with older smart devices • O.E.M. customization
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Social Mobile Experience
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Mobile Exclusive Brands
Traditional Publishers will launch new, mobile only brands Vertical focus on content, increase stickiness Mobile application leverage new channels and new discovery options for consumers
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Mobile application + Web
Leveraging existing technology Cross platform Unable to ID difference
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Near Field Communication
Android Gingerbread API In-store purchases Adoption level increases
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App Security Intensification
Personal Data Storage Security Threats Security Precaution and Need
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In the news
1. AT&T is buying T-Mobile 2. Windows just partnered with Nokia 3. iPad 2 just hit 1 million 4. New tablet births 5. Honeycomb (promising and limited) 6. High fees for in-app purchases = road block 7. Enterprise and Small Business app explosion 8. Billions to be spent on Mobile/Marketing 9. Casual Gaming and Micro Payment will flourish 10. Location Based, Group Texting, Social Shopping a hit!!
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Go and build the future
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