WelcomeIntroduction to websites
Aim - Series
• Confident that you can make key decisions– Do I need a website?– Is my current website good enough?– What can I do myself?– Where do I need professionals?– Where to get help, what questions to
ask?
Fundamentally
1. Get people to your siteSearch Engines
Marketing
2. Get people to ‘buy’Quality/tone of your website
Ease of buying
2009 survey
40% businesses are not happy with their website
10% business don’t have a website at all
• South West is the e-commerce capital of the UK
What is it saying?
• In SW consumers are more likely to buy from you online– Rural– Time constraints– Ready to buy
On the other hand
• We’re not happy with our websites or we don’t have a website
Aim
• Why we ALL need websites
• What is a website
• Set up costs
• Ways to build a website
• Online web builder
What does a website do?
Acts as an interface
What is a website?
Sequence of coded pages
Code behind the site
<p>To order, phone +44 (0) 1784 450801 or <a href="mailto:[email protected]">email John</a>.</p>
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<div id="mainContent"> <p class="noTopPadding"><img class="mainPhoto"
src="fusiondining.jpg" width="400" height="275" border="0" name="imgPhoto" alt="Main photo" /></p>
<h1 id="caption">Fusion Suite</h1> <p id="price">Fusion Dining Set</p>
<p id="price">High quality specialists in antique & modern re-upholstery</p>
<p id="price">Manufacturers of fine furniture</p> <p id="price">Loose covers, Sofas & Chairs, Wing Chairs, Corner
Units, Headboards, Stools etc</p> <p id="price">Boats, Cars, Pubs, Clubs & Restaurants</p>
What else does it need?
• A home – server
• A name – www.aname.co.uk» .org.uk .com .net
• Email addresses
• Someone to love it
Not all sites are equal
Set up costs
Free or up to £100 a year
£60- £100 a page
£100 - £200 a page£1,000 plus
£5,000 plus
£25,000 plus
Or look at products that include shop in their offering
Two ways to get a website
• Get someone to build it– Something that is really different– Or really technical
• Build it yourself– Online web builder
Online web builders
How do they work?
How you use web builders
• Choose your style
• Upload images
• Type in content
What else do you get?
• Domain name• Hosting• Email addresses
AND• Lots of support
www.sitesplus.co.uk
Click log-in
Username and Password
• Business name and strapline
• Choose a style
Content Planning
Writing well
• Short sentences
• Short paragraphs
• Ensure consistency
• Include your keywords
Ordering flowers online with us is fast, easy and secure. We use Google checkout for all payment processing so you can have piece of mind when ordering.
We provide a free delivery service on all products to anywhere in mainland UK, for next day delivery please order by 2pm.
Artificial/silk flowers can be used for all occasions from Weddings, Corporate events, birthdays, Christmas or as a Thank you.
Our funeral flowers have been thoughtfully designed and are available in a wide range of colours and shapes representing a feeling of love, peace and comfort at this sad time.
Flowers online
Ordering flowers online with us is fast, easy and secure. We use Google checkout for all payment processing so you can have piece of mind when ordering.
Flower delivery
We provide a free delivery service on all products to anywhere in mainland UK, for next day delivery please order by 2pm.
Artificial / Silk flowers
Artificial/silk flowers can be used for all occasions from Weddings, Corporate events, birthdays, Christmas or as a Thank you.
Funeral flowers
Our funeral flowers have been thoughtfully designed and are available in a wide range of colours and shapes representing a feeling of love, peace and comfort at this sad time.
• Copy in text or write yourself
• Embolden
• Web addresses/email
• Upload images – logo and homepage
• News, catalogue page
Questions?