Building Winning Websites!Jay Berkowitz
www.TenGoldenRules.com
1. If you build it…2. Drive Traffic…
3. Create a Relationship
4. Monetize your site
Objectives
Recent MediaWall Street Journal
Recent MediaFOX Business TV
3 Types of Websites - Editor
Demand Media, Inc. has completed its initial public offering (IPO) of 10.235 million shares of common stock at a price of $17 per share raising gross proceeds of $174 million.
3 Types of Websites - Editor
Freelancers are paid based on how much
Demand Media expects it can get from the articles or videos generally between
$10 and $20
3 Types of Websites - Editor
3 Types of Websites - Editor
Where to get an Editor and Content
Where to get an Editor and Content
Where to get an Editor and Content
Where to get an Editor and Content
Where to get an Editor and Content
3 Types of Websites Community/User Generated Content
(UGC)
InternetMarketingClub.org (NING)New community site with over 1,000
members
New version of InternetMarketingClub.org
3 Types of Websites - Blogs
Set up a ‘blog’ at WordPress.org and
point to your own Domain Name
Blogging is as easy as email
One click to create links
Flickr Photo Credit Sergey Golonkin
Add an image (Flickr.com, iStockPhoto.com)
Flickr Photo Credit Sergey Galyonkin
One click to add an image
Flickr Photo Credit Sergey Galyonkin
Preview and Publish!
Demo: from Parked to ‘website’
Step 1. Logo in Top Left position this is a web convention, click logo
go to ‘Home’
Step 2. Move the ads
Step 3. Add a Descriptive Slogan4 second rule people decide who/what
you offer
Step 4. Add Copy 250 – 1000 words critical for SEO
Step 5. Add NavigationLinks to the top pages (top or left
side)
Home Articles Internet Marketing Strategies Video About Contact
• Editor approach• Blogs• Community (UGC)• Basic Site Conventions
Building Websites
Drive Traffic to your site…
Paid Search “PPC” Top and Right
Pay Per Click the fastest, most measurable way to drive traffic to
your website
Paid Search “PPC” focus on
conversions
Add confirmation code to this
page
Measure the action(s) you want people to take on your site
Search Engine
Optimization “SEO”
72% of People prefer to click on the ‘free’ or ‘natural’ search results
The ABC’s of SEO
A = ArchitectureClean code,
internal links, add a ‘site map’
B = Backlinks60,352 Links TO the site
Ron Jackson
Lists = great ‘Link Bait’ a reason for people to link to
your site
C = Content Keyword ResearchGoogle, Word Tracker or Keyword Discovery
Search Engine Optimize pages on your site. Add
Keyword Phrases toFirst Paragraph, Middle and
End
Add Meta Tags: Title, Description, H1, Alt Tag (‘view source’ reveals
code)
SEM Rush Measures Search Success
Terms listed on the first 2 pages of Google
SEO
“Affiliate Marketing”affiliates send traffic
to your site as a virtual sales force
Amazon ‘affiliate’
code
“Affiliate” MarketingSolutions
SEO Banner
Advertising and eMail
Banner Advertising
(Test this through Google
AdSense)
eMail Marketing
Groupon.com is a huge success
SEO
Social Media
Facebook ‘Fan Pages’ business profiles. Also come up in Google
search results.
Protect your Facebook ‘Domains’ Dolphin Encounters fan page is at
www.Facebook.com/DolphinEncounters
Facebook Advertising
It is simple to set up Facebook Advertising
Target by demographics and ‘likes’. Go from 500 Million to precise target
.043% .039%.021%
Test different ads
Get results like Google PPC
Use Google Analytic’s URL Builder to track conversions
YouTube is the #3 Website and #2 Search Engine!
Blendtec has had 100 Million video views!
AskTheBuilder.com’s Tim Carter has used YouTube
search results to drive traffic!
Will Hamilton from www.FuzzyYellowBalls.com has built a large following through YouTube videos
Twitter.com/DellOutlet has sold millions of dollars of
refurbished computer goods
JB Glossinger has developed a tremendous
following and business through Podcasts!
• Search (PPC, SEO)• Affiliate• Social Media
Drive Traffic!
Create a Unique Value Proposition (UVP)!
Create a “Relationship” with people who come to your site
Test offers and landing pages
We add a ‘UVP’ to our demo site
Stay top-of-mind with customers and prospects - Owen Frager eNewsletters
‘The magic of 8’You must connect 8 times to
engage the average consumer
Chef Patrick’s Domain Blog allows you to get an update via RSS
RSS (Really Simple Syndication) sends updates to your phone
RSS Subscription
…or your computer
Like Button on the Levi’s website
Result of Like Button Activity
• UVP• eNewsletter – the magic of 8• RSS Feeds
Create a Relationship
Monetize It! – Deal of the Day
Monetize It! – Deal of the Day
Google AdSense
Affiliate Banners
Monetize It! – Contests
Monetize It! – Contest on Facebook
$5 - $2500
JeffWalker.com Sell your knowledge and expertise ‘Info Products’
• Build it – 3 Types of Websites • Drive traffic (Search, Affiliate, Social)• Create a ‘relationship’
• UVP (the magic of 8)• eNewsletter• RSS, Social Media, Facebook Likes
• Monetize it • AdSense• Affiliate• Social Subscription
Building Winning Websites
1. Top 10 Priorities - do 1 thing today!
2. Be my friend! LinkedIn, Twitter @jayberkowitz
3. Please contact me about:• Speaking Opportunities• Consulting, Search,
Conversion, Affiliate• Website Domain Build Outs
Jay Berkowitz 561-620-9121 .
www.TenGoldenRules.com .
Building Winning Websites
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