Building Winning Websites!Jay Berkowitz

www.TenGoldenRules.com

1. If you build it…2. Drive Traffic…

3. Create a Relationship

4. Monetize your site

Objectives

Recent MediaWall Street Journal

Recent MediaFOX Business TV

3 Types of Websites - Editor

Demand Media, Inc. has completed its initial public offering (IPO) of 10.235 million shares of common stock at a price of $17 per share raising gross proceeds of $174 million.

3 Types of Websites - Editor

Freelancers are paid based on how much

Demand Media expects it can get from the articles or videos generally between

$10 and $20

3 Types of Websites - Editor

3 Types of Websites - Editor

Where to get an Editor and Content

Where to get an Editor and Content

Where to get an Editor and Content

Where to get an Editor and Content

Where to get an Editor and Content

3 Types of Websites Community/User Generated Content

(UGC)

InternetMarketingClub.org (NING)New community site with over 1,000

members

New version of InternetMarketingClub.org

3 Types of Websites - Blogs

Set up a ‘blog’ at WordPress.org and

point to your own Domain Name

Blogging is as easy as email

One click to create links

Flickr Photo Credit Sergey Golonkin

Add an image (Flickr.com, iStockPhoto.com)

Flickr Photo Credit Sergey Galyonkin

One click to add an image

Flickr Photo Credit Sergey Galyonkin

Preview and Publish!

Demo: from Parked to ‘website’

Step 1. Logo in Top Left position this is a web convention, click logo

go to ‘Home’

Step 2. Move the ads

Step 3. Add a Descriptive Slogan4 second rule people decide who/what

you offer

Step 4. Add Copy 250 – 1000 words critical for SEO

Step 5. Add NavigationLinks to the top pages (top or left

side)

Home Articles Internet Marketing Strategies Video About Contact

• Editor approach• Blogs• Community (UGC)• Basic Site Conventions

Building Websites

Drive Traffic to your site…

Paid Search “PPC” Top and Right

Pay Per Click the fastest, most measurable way to drive traffic to

your website

Paid Search “PPC” focus on

conversions

Add confirmation code to this

page

Measure the action(s) you want people to take on your site

Search Engine

Optimization “SEO”

72% of People prefer to click on the ‘free’ or ‘natural’ search results

The ABC’s of SEO

A = ArchitectureClean code,

internal links, add a ‘site map’

B = Backlinks60,352 Links TO the site

Ron Jackson

Lists = great ‘Link Bait’ a reason for people to link to

your site

C = Content Keyword ResearchGoogle, Word Tracker or Keyword Discovery

Search Engine Optimize pages on your site. Add

Keyword Phrases toFirst Paragraph, Middle and

End

Add Meta Tags: Title, Description, H1, Alt Tag (‘view source’ reveals

code)

SEM Rush Measures Search Success

Terms listed on the first 2 pages of Google

SEO

“Affiliate Marketing”affiliates send traffic

to your site as a virtual sales force

Amazon ‘affiliate’

code

“Affiliate” MarketingSolutions

SEO Banner

Advertising and eMail

Banner Advertising

(Test this through Google

AdSense)

eMail Marketing

Groupon.com is a huge success

SEO

Social Media

Facebook ‘Fan Pages’ business profiles. Also come up in Google

search results.

Protect your Facebook ‘Domains’ Dolphin Encounters fan page is at

www.Facebook.com/DolphinEncounters

Facebook Advertising

It is simple to set up Facebook Advertising

Target by demographics and ‘likes’. Go from 500 Million to precise target

.043% .039%.021%

Test different ads

Get results like Google PPC

Use Google Analytic’s URL Builder to track conversions

YouTube is the #3 Website and #2 Search Engine!

Blendtec has had 100 Million video views!

AskTheBuilder.com’s Tim Carter has used YouTube

search results to drive traffic!

Will Hamilton from www.FuzzyYellowBalls.com has built a large following through YouTube videos

Twitter.com/DellOutlet has sold millions of dollars of

refurbished computer goods

JB Glossinger has developed a tremendous

following and business through Podcasts!

• Search (PPC, SEO)• Affiliate• Social Media

Drive Traffic!

Create a Unique Value Proposition (UVP)!

Create a “Relationship” with people who come to your site

Test offers and landing pages

We add a ‘UVP’ to our demo site

Stay top-of-mind with customers and prospects - Owen Frager eNewsletters

‘The magic of 8’You must connect 8 times to

engage the average consumer

Chef Patrick’s Domain Blog allows you to get an update via RSS

RSS (Really Simple Syndication) sends updates to your phone

RSS Subscription

…or your computer

Like Button on the Levi’s website

Result of Like Button Activity

• UVP• eNewsletter – the magic of 8• RSS Feeds

Create a Relationship

Monetize It! – Deal of the Day

Monetize It! – Deal of the Day

Google AdSense

Affiliate Banners

Monetize It! – Contests

Monetize It! – Contest on Facebook

$5 - $2500

JeffWalker.com Sell your knowledge and expertise ‘Info Products’

• Build it – 3 Types of Websites • Drive traffic (Search, Affiliate, Social)• Create a ‘relationship’

• UVP (the magic of 8)• eNewsletter• RSS, Social Media, Facebook Likes

• Monetize it • AdSense• Affiliate• Social Subscription

Building Winning Websites

1. Top 10 Priorities - do 1 thing today!

2. Be my friend! LinkedIn, Twitter @jayberkowitz

3. Please contact me about:• Speaking Opportunities• Consulting, Search,

Conversion, Affiliate• Website Domain Build Outs

Jay Berkowitz 561-620-9121 .

www.TenGoldenRules.com .

Building Winning Websites