Building a Product from ground up using Open Source Tech

Amit GoelFounder & CEO, Patterbuzz

www.patterbuzz.com

About Me

l Founder & CEO, Patterbuzz

l More than a decade in Pay TV Software Industry

l Worked in the area of Targeted Ads, Digital Publishing, Set Top Boxes, OTT, VoD, ...

l Co-founded a dot com after college in 1999. Went Bust. :-)

About Patterbuzz

l Patterbuzz unbundles the premium content from magazines, enabling users to pay for what they read, on their mobile devices,

providing the best of reading experience.

The Starting Point

Task : Disrupt Publishing Industry and

show it a new vision.

One Guy (Me, Myself)

80,000 Rupees

A Laptop running Ubuntu 12.04

No Office

Full of passion to make 'it' happen

And here came the Angel ...

Task : Build a quick website .Com'on, it's a company, a website is must.

Wordpress

Gimp

AWS cloud ( EC2 )

Cost : 1 day and Free AWS Micro instance

And Patterbuzz took off ....

Task : Build the backend

Publisher Backend, API Server

Java, Spring, Hibernate

TinyMCECloud(AWS) : EC2, S3, RDS (mysql),

Cloudfront, SQS, SNS, SES

Cost : 4 months, 3 developers and a monthly AWS fee of Rs

3000/- approx.

Turbulent times ahead ...

Task : Build the hybrid iPAD App Open Source in iOS ? Not the Apple libraries but developers have

done a lot of open source in iOS .

IOS open source

AFNetworking, cocoa-http-server, pdKeychainBindings

Some open source javascript libraries

imgLiquid, spin.js, timeago, jsoup

Cost : 4 months , 2 developers and a Mac book Pro worth Rs 82,000/-

Task : Build the Full fledged website

Bootstrap, Masonry, jsoup, jquery, lazyload, detectmobilebrowser,

offcanvas, and many more ...

And the blog still runs on Wordpress.

Integrated Carrier billing for payments , zero hassle.

Cost : 2 months and 2 developers

Task : We needed the search

Apache Solr comes to the rescue..

Used MoreLikeThis for recommendations

Cost : just a few days of technology time spent to begin for the initial

run ...

Task : Android Phone AppNo life without Android ...

Android itself is open source,

and we just had the world

And our good old ubuntu was back in action

Time to spread the word ...

Task : Mass Mailing System

Cost : 4 hours , 1 developer and $60 ...

Cost : 4 hours and $60

And we want to fly much higher ...

Thank You !!!