Building Intelligent Websiteswith Drupal
flickr.com/photos/arselectronica/7773544158
Q. What isWebsite Intelligence?
flickr.com/photos/53795549@N04/5141041283
A. System for integrating data to support better decision making
Intelligence system is to websites like the sensory nervous system is to people
What makes a great blog post?
flickr.com/photos/47476117@N04/8394780999
Which landing page elements work best?
Is social networking generating customers?
What keywords drive sales?
Who is an influencer?
Drop down or flat menus?
Which authors create the best content?
Which topics does our audience want more?
Is the new website design really better?
Are ad buys worth it? Which ones?
Do people really want that feature?
Did the changes we make have a positive (or negative) effect? How much?
What is the 20% of the effort that delivers 80% of the results?
What is my Return on Investment?
Does that headline grab people’s attention?
Is there a drop off in our mobile experience?
Twitter or Facebook? (or LinkedIn, Google+, & Pintrest?)
What marketing channel provides the best ROI?
How intuitive is our site really?
flickr.com/photos/47476117@N04/8394780999flickr.com/photos/zbaranowski_photography/6926052984
Behavior:What are people doing
:IdentityWho are these people
Five Disciplines of a Learning Organizations1. Personal mastery – commitment by an individual to the process of
learning (driven by creative tension)
2. Mental models – assumptions (best practices) held by individuals and organizations. Models must be challenged.
3. Shared vision – creates a common identity that provides focus and energy for learning. Built on the individual visions of staff at all levels.
4. Team learning – ability of the team to learn and think as a whole where the sum is greater than the parts. Driven by open dialogue, discussion, shared meaning and shared understanding.
http://www.flickr.com/photos/rytc/282673909
5. Systems thinking – A conceptual framework that allows people to study businesses as a bounded objects (close systems). Created by making all characteristics apparent at once, in particular connections between cause and effect (feedback).
flickr.com/photos/47476117@N04/8394780999flickr.com/photos/zbaranowski_photography/6926052984
Websitecontent
creative/ux
features
traffic sources
visitors
volume
events
goals
flickr.com/photos/47476117@N04/8394780999
flickr.com/photos/47476117@N04/8394780999flickr.com/photos/zbaranowski_photography/6926052984
Websitecontent
creative/ux
features
traffic sources
visitors
volume
events
goals
value ($)volume
events
goals
value ($)content
creative/ux
features
traffic sources
visitors
feedback loop
flickr.com/photos/47476117@N04/8394780999
Demo
flickr.com/photos/zigazou76/3622235298
thank you!
Tom McCrackenLevelTen InteractiveDirector
Phone: 214.887.8586Email: [email protected]: @levelten_tomBlog: leveltendesign.com/blog/tomLinkedIn: linkedin.com/in/tommccracken
Recommended
