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The next generation of websites will do much more than manage content, they will integrate intelligence that will help you work smarter. Ever wonder what content resonates best with your visitors, if social media or search engine marketing is the most effective, if your new site design is really making an impact? Maybe you are trying to find the answer to the ultimate web question, what is my ROI? Website intelligence is the key to getting the answers you seek. Next generation websites will integrate data from across the web including analytics, social media and insightful cloud services. They will enable a whole new level of understanding of who is on your website and what they are doing – right down to the individual. More importantly they will help you understand what of your efforts are producing results and which are not. When will this website of the future be here? Then answer is now.
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Building Intelligent Websiteswith Drupal
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Q. What isWebsite Intelligence?
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A. System for integrating data to support better decision making
Intelligence system is to websites like the sensory nervous system is to people
What makes a great blog post?
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Which landing page elements work best?
Is social networking generating customers?
What keywords drive sales?
Who is an influencer?
Drop down or flat menus?
Which authors create the best content?
Which topics does our audience want more?
Is the new website design really better?
Are ad buys worth it? Which ones?
Do people really want that feature?
Did the changes we make have a positive (or negative) effect? How much?
What is the 20% of the effort that delivers 80% of the results?
What is my Return on Investment?
Does that headline grab people’s attention?
Is there a drop off in our mobile experience?
Twitter or Facebook? (or LinkedIn, Google+, & Pintrest?)
What marketing channel provides the best ROI?
How intuitive is our site really?
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Behavior:What are people doing
:IdentityWho are these people
Five Disciplines of a Learning Organizations1. Personal mastery – commitment by an individual to the process of
learning (driven by creative tension)
2. Mental models – assumptions (best practices) held by individuals and organizations. Models must be challenged.
3. Shared vision – creates a common identity that provides focus and energy for learning. Built on the individual visions of staff at all levels.
4. Team learning – ability of the team to learn and think as a whole where the sum is greater than the parts. Driven by open dialogue, discussion, shared meaning and shared understanding.
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5. Systems thinking – A conceptual framework that allows people to study businesses as a bounded objects (close systems). Created by making all characteristics apparent at once, in particular connections between cause and effect (feedback).
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Websitecontent
creative/ux
features
traffic sources
visitors
volume
events
goals
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Websitecontent
creative/ux
features
traffic sources
visitors
volume
events
goals
value ($)volume
events
goals
value ($)content
creative/ux
features
traffic sources
visitors
feedback loop
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Demo
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thank you!
Tom McCrackenLevelTen InteractiveDirector
Phone: 214.887.8586Email: [email protected]: @levelten_tomBlog: leveltendesign.com/blog/tomLinkedIn: linkedin.com/in/tommccracken
