36th Bristol International Balloon Fiesta Thursday 7th to Sunday 10th August 2014
Contents
Context and Background
Key Functions
Key Challenges
A Personal Perspective
The Fiesta Project Manager!
2000 – worked as a member of the Event Team
2003 – invited to join the Organising Committee
2009 – Deputy Chairman of the Organising Committee
2010 – Event Director
About the Fiesta
Founded in 1979
Non-profit making company
Constitution states:
Fiesta should be a credit to the City of Bristol
No admission charge to the public
Fiesta will promote employment in the local area
Structure
Finances - Income The Fiesta is self funding, generating c. £600k per annum
25%
20% 35%
13%
7%
Car Parking
Catering
Trade Stands
Sponsors
Other
Finances - Expenditure The Fiesta costs c. £595k per annum
14%
8%
75%
3%
Overheads
Ballooning
Event Services
Entertainment
50% of our visitors travel 50 miles or further
Destination Bristol assessment in 2011 concluded a total value of
£15 million is spent by non-local people who would not have
otherwise been to the city
In other words, for every £1 the Fiesta costs, £15 is spent in the
local economy by its visitors
Economic Impact
Media Impact
2013 circulation figures: 1,891,012,415
Direct media value: £646,179
CIPR approved value: £1,938,539
Massive social media increase:
18,930 Facebook likes (doubled in 2013) reaching 257,554 in a single day
and over 1 million people during the event weekend
Film
Our Plans for 2014 One of the most exciting years yet
Commemoration of World War One
World famous displays from the RAF
Seven Mass Ascents featuring 150 hot air balloons
Two Nightglows featuring 30 choreographed balloons
The Fiesta – 2010 onwards Dis-engaged private sector
Significant concerns from Responsible Authorities
No procurement strategy – value for money v. quality of
product/service
Ballooning community unmotivated
My role – mutli-disciplined Event Management
Emergency Planning
Marketing
Brand Manager
Media
Exhibition Sales
Site Management
Retail
Accountant
Board level to toilet cleaner……..!
Understanding our Functions
Reporting structure back to Organising Committee and Board –
templates and time scales
Creating teams/departments and identifying their challenges
Mapping key stakeholdes and how to communicate with them
Delivery: Project Management
Site Management:
Procurement Strategy in place
Understanding the outputs – site plans, productions
schedules, purchase orders
Operational Management
Engage all partners
Clear Meeting schedule and deadlines
Delivery
Understanding our Functions
Social Media – gaining commercial value
Commercial Opportunities
Protecting the environment and event sustainability
Creating a reserve
The Future
Communicate – and use the right communication at the right time
Efficiency – email!
Technology
Tools for the job
Project Management – a personal
perspective
cid:B8098F41-1DA2-403A-8A9C-
CE81D2D073D3@public
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