Pam Moore CEO / Founder Marke2ng Nutz @PamMktgNut
bridging the social digital divide
Embrace the
JOURNEY!
Houston, we have a problem.
news no longer
breaks!
It tweets!
stop the noise!
don’t starve your community
76% marketers think they know what customers want 34% have asked them
Source: Pivot
-‐ 59% social customers want to share feedback -‐ 58% want customer service
only 34% marketers think these services are in demand
Source: Pivot
YOU are the media
your ul2mate plaVorm
talk to yourself much?
teach others to talk to themself?
crazy depressed cat lady counselor?
don’t fall for tricks
Klout Facebook Edgerank
don’t fake un2l you make it
Source: Creative Commons
Human Brands: • Think like humans • Care about humans • Value relationships • Listen to other humans • Talk like humans • Have a personality • Show their “human” • Make & own their mistakes • Are available • Know themselves • Know their audience • Invest in people
quit whining!
run it like a BUSINESS!
IDC predicts 1.3B mobile workers by 2015
90% mobile users have device within arms reach 100% of 2me
Social Media 2013 • Major factors driving social
media in 2013 – Mobile - # of ppl accessing
internet via mobile phone increasing by 60.3% to 818.4 million in last 2 yrs
– Older user adoption: 55-64 fastest growing on Twitter with 79% growth rate since 2012
– G+ & Facebook ages 45-54 are fastest growing, with 46% & 56% growth
is anyone listening to you?
think DNA, not tools
• WHO are you talking to?
• WHAT do they need?
• HOW can you help?
• WHERE do they want to talk?
• WHY should they care?
audio bridging the divide
think assets
templates
hangout
ac2vate influencers
COMMUNITIES CREATE MARKETS
Opportunity Harvest
Free member
Paid member
Loyal evangelist
Community Zone Customer Zone
$$
got it?
Questions?
Pam Moore CEO / Founder Marketing Nutz @pammktgnut www.pammarketingnut.com www.themarketingnutz.com
Recommended
