Brand Your Business on Pinterest
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"I was always collecting images on the web in folders on the desktop of my computer, but it wasn’t a very good system for remembering where things came from or who made them. We wanted to create a place where you can go to upload or collect things on the web and simply organize it the way you want to.”
Evan Sharp, Pinterest Co-Founder and Designer
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Pinterest is a virtual pinboard which allows users to organize and share beautiful and interesting content they find on the web.
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Pinterest’s goal is to connect everyone in the world through the 'things' they find interesting.
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Pinterest Hits 10 Million U.S. Monthly Uniques Faster Than Any Standalone Site Ever – comScore
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Pinterest has experienced exponential growth of over 4000%
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Pinterest received nearly 11 million total visits during the week ending December 17, 2011 according to Experian Hitwise
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60% of Pinterest members earned a college degreeOnly 25% of Pinterest users have earned a bachelors degree or higher
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Over 80% of pins are ‘repins’. ‘Other’ assumed to be via mobile
RepinPinmarkletOther
Pins By Method
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Well, it’s still invite only. So you need someone to hook you up….
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What does a user profile look like?
Your boards are of all the things that (P)interest you….
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Create a pinboard of your interest, categorize all your pins and startsharing
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Users can pin, re-pin, follow, like and create boards of interests.
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Showcase your products and most importantly, their prices
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And you can also browse for gifts too. Along with being able to filter by price….
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Find out who has pinned your website content. Insert your website URL after /source. You might be surprised….
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Brand Profiles
• Companies from all industries, publishing to food/drink, automotive to clothing and others can share cool and inspiring images of all kinds.• Pleasing graphics, goods, inspirational images or simply a wow effect could make a Pinteresting Brand for users worldwide.• Think great products, inspirations, corporate and social responsibility.
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Mashable
• Think of mashable! now remove the long articles• Shares gadgets, web humor, infographics, social media and much more
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Shopping Sites
• Shopping sites could easily integrate items to Pinterest and drive both traffic to their site and lead to purchase.• Take Etsy, an online handmade/vintage shopping site.• Brand profile already has over 40,000 followers.• Etsy shares purchasable items, gift ideas and inspirations.• Price tagged images are directly linked to purchase.
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General Electric
• GE develops technologies that lead to better life.• Company shares inspiring images, incredible machines, appliances manufactured and even corporate projects like #whatworks.
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Fashion Brands
• There are tremendous opportunities for Fashion brands with Pinterest• An industry made of colors, fabric, inspiration, celebrity and trends seems like a perfect fit
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University Profiles
Imagine what it’d be like for students if they had the chance to take a detailed look at college life before they applied without having to signup for a campus tour
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Take aways
• Great potential for retailers• Boost your brand image by sharing cool but relevant images• If you have a catalogue this is one opportunity to digitize it• Inspire people and generate a viral effect• Generate lead, find out what’s interesting for users• Never SPAM your followers• Share what’s interesting and drive traffic to your website• Pin, re-pin and like other users’ images that you find relevant• Brands that only share own content are uninteresting• Keep in mind, social network rules apply
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Thanks!Visit us at webaholic.co.in
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