Customer• People that want good
cocktails
• People that are land-locked in ‘cocktail-deserts’
• People that don’t have the skills and/or ingredients needed to mix their own cocktails
Value Prop
• To create a bottled bourbon cocktail line that will allow people to consume cocktails from Louisville’s best bars from the comfort of their home.
Features• Bottled cocktail that is
artesian.
• Allows people to have novelty and great experience in their lives.
• Regional travelers to Louisville can have a souvenir to take home.
Path to Customers
• Retail - Liquor stores.
• Dive Bars - marketed with table tents.
• Alcohol Distributors.
StartUp Weekend Execution Plan
• Validate Customer: create mock up products Saturday during the day to sell at ‘private parties’ durring the night.
• Validate Legality: Sunday engage an attorney.