Download pptx - Boost your marketing strategy: e-marketing presentation

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Guerrilla e-marketing

Join the r-evolution


• The Web – Reality Check

• Networking - Online

• Going Viral

• Video Marketing

• Blogging

• Twitter

• Apps

• On the Horizon

• Old Hat

Agenda


World Wide Web – Reality Check


Vast Market Opportunity



6.5 bn Global Population

1.5 bn – Global Internet Population

46m – UK Internet Population



Lots of money spent online



2010 – UK

£121bn Business to Consumer

£240bn Business to Business



0

20

40

60

80

100

120

140

2005 2006 2007 2008 2009 2010

£ B

n

20.4

29.8

46.6

64.3

88

121

Source IMRG

• World Wide Web – Reality Check


New ways of working means

People spend more and moretime online



PCLaptopNetbookiPadiPhoneSmart PhoneWiFi3G4G





• Going Viral

• Video Marketing

• Blogging

• Twitter

• Apps

• On the Horizon

• Old Hat

Agenda


Online Networks


Online Networks


Online Networks – Why

• Stay in touch with existing clients

• Reach out to new audiences and markets

• Better understanding of related markets

• Relative low cost of entry

• Possible high return



Social Networks

Social Media is the

No. 1 online activity


Social Networks

2/3rds of the Global Internet population visit

Social Networks


Social Networks

10% of all internet time is spent on Social

Networks


Social Networks

www.facebook.com


1/ China

2/ India

3/ Facebook

4/ USA

Facebook

If Facebook was a country it would be


Adds 1/2m users every

day

Facebook


5bn minutesspent on

Facebook EVERY day

Facebook


1bn

• web links

• news stories

• blog posts

shared each week

Facebook


Facebook now has a greatershare of theinternet than

Facebook


Facebook

3 Types of presence

• Profile – personal

• Page – for businesses

• Groups - for anyone

Each has unique benefits and negatives. Research to ensure you choose what’s best for you.


Facebook – Advertising

• Targeted

• Either Cost per Click or Cost per 1,000 impressions

• Measurable

• Controllable • Daily Budget• Scheduling

• Test, Measure, Feedback


Business Networks


Linkedin – Networking for Professionals


90 millionregistered professional

users in more than

200 countries



More than 50% located outside

of the USA



More than 1m companies have

a Linkedin Company Page



Adds 1m new members every 12 days



More than 2bn people searches

in 2010



Linkedin – Profile

Personal Profile Company Profile


Linkedin – Advertise

• Targeted

• Either Cost per Click or Cost per 1,000 impressions

• Measurable

• Controllable • Daily Budget• Scheduling

• Test, Measure, Feedback




• Going Viral

• Video Marketing

• Blogging

• Twitter

• Apps

• On the Horizon

• Old Hat

Agenda



Viral Marketing – How & Why

• Get other people to do your marketing for you

• It’s free

• Give them something in return if possible



20

40020 x 20

400 x 20 8000

8000 x 20 160,000

160,000 x 20 3.2m



The Thresher ‘Virus’



• Discount Voucher intended for Suppliers and their Friends

• Circulated via chat-rooms, blogs and email 800,000 times



• Created queues outside stores

• National TV news coverage

• National Radio coverage

• National Print news coverage

• Generated a rumoured £15m T/O


Viral Marketing -How

• Refer a friend

• Competitions

• Video




• Going Viral

• Video Marketing

• Blogging

• Twitter

• Apps

• On the Horizon

• Old Hat

Agenda


Video Marketing


Video Marketing

2nd most searched

site on theinternet


Video Marketing

2bnvideos watched

every day


Video Marketing

24 hoursof new contentuploaded every

minute


Video Marketing

Average personspends

15 minuteson YouTube every day


Video Marketing

70% of YouTube

activity takes place outside of

the USA


Video Marketing

YouTube clips now

incorporated in Google Search

results


Your Video

Video Marketing

• Outsource to Video Production Company

• DIY


Your Video

Video Marketing


Your Video

Video Marketing


Your Video

• Look for an angle

• Look for the competition

• Get a feel for YouTube

• Think how else it could be used

Video Marketing




• Going Viral

• Video Marketing

• Blogging

• Twitter

• Apps

• On the Horizon

• Old Hat

Agenda



Blogging – Why

• An easy way to update latest news

• An informal way of communicating

• Helps with the search engine position of your website

• Opens your business to a wider audience

• Helps keep your clients updated


Blogging – When

When you have something to sell

When you have something new to offer

When something changes

When you have some news

When you have something to say


Blogging – Where

www.blogger.com

www.wordpress.com




• Going Viral

• Video Marketing

• Blogging

• Twitter

• Apps

• On the Horizon

• Old Hat

Agenda


TWITTER


Twitter


Twitter – Who

International companiesCiscoIBMDell

Informational ServicesNasaMarketing DonutStartup Donut

Respected News ServicesBBCCNNDaily TelegraphBath Chronicle Celebrities

Demi MooreOprahStephen FryJonathan RossBritney Spears

Small BusinessesWilliam Grant – FoxGrantWarren Cass – Business SceneLindsay Smith – Team PixieFiona Davies – Flame InteriorsAnthony Lloyd – Fallowfields HotelNeil Ryder – If OnlyBryony Thomas – Clear Thought Consulting

185m Businesses and Individuals


Twitter – Why

• Easy to use

• Easy way to keep in touch

• A way to reach potentially large market

• Short sharp communication tool




• Going Viral

• Video Marketing

• Blogging

• Twitter

• Apps

• On the Horizon

• Old Hat

Agenda


Apps


Apps

• Great for brand awareness

• Great for “going viral”

• Brand visibility every time someone uses their Mobile

• Can cost as little as £5,000 to develop

• Even a bad app is downloaded 100,000 times




• Going Viral

• Video Marketing

• Blogging

• Twitter

• Apps

• On the Horizon

• Old Hat

Agenda


What’s on the Horizon?


Location Marketing


An explosion in GPS enabled devices

One thing in common



Location Marketing


Augmented Reality


Augmented Reality



Groupon




• Going Viral

• Video Marketing

• Blogging

• Twitter

• Apps

• On the Horizon

• Old Hat

Agenda


Old Hat – but still relevant



Probably the

greatest marketing opportunity

known!


Email Marketing




• Going Viral

• Video Marketing

• Blogging

• Twitter

• Apps

• On the Horizon

• Old Hat

Agenda


Andy Poulton

Business Link

M: 07966 547146

E: [email protected]

Thank You