Presented by
Christine K. Bailey
Kathleen O’Brien Thompson
YOU’LL LEARN HOW TO...
• Keep marketing in mind as you write your book
• Uncover what your publisher can and will do (maybe)
• What marketing is today
• Create a blended marketing plan
• Ask for help and where to find it
• Utilize different marketing channels to create revenue
KEEP YOUR MARKETING IN MIND AS YOU WRITE YOUR BOOK
• Who is your audience; how can you connect with them
• Why are they buying your book
• What do they want to see
• How can your readers help you sell your book
PUBLISHER SUPPORT
• What your publisher can and will do (maybe)
• How to get the most out of your publisher
BOOK MARKETING KNOW-HOW
• Create a brand story for your book, but as the author YOU are the brand!
• Build your brand
INCORPORATE YOUR BRAND INTO ALL THAT YOU DO
CREATE A PLAN
A Blended Marketing Plan Incorporates:
• Traditional marketing
• Social media
• Advocacy strategy
The Immediate Goal of All Marketing Efforts – Increase Reach
CREATE A PLAN
Traditional Marketing – Tells Others About You or Your Book
• Publicity & Promotion
• Marketing collateral
• Press
• Advertising
• Website
CREATE A PLAN
Social Media Marketing – Engages Others in a Conversation
• Create author profiles in the most popular / relevant social media outlets
• Create a blog and regularly post
• Dynamic landing page for the book
LANDING PAGE SAMPLE
CREATE A PLAN
Advocate Strategy: Personal Promotion Through Existing Contacts
1. Create a list of the ‘Top 25’ advocates, people who are fans and naturally promote you.
2. Add Value – Periodically offer to be of service to your list
3. Share and ASK for opportunities
KNOW YOUR LIMITS
• Ask for help
• PR workshops
• Marketing specialists
• Books
• Other authors
• Attend conferences (like this one)
MARKETING CHANNELS• How to utilize different marketing channels to create additional book sales, writing and
revenue opportunities
• Bulk sales opportunities
• Publicity through paid articles
• iPhone apps
• Speaking engagements (ie: Travel Talks™)
• Book Clubs (local, online)
• Networking events
• Popular Blogs within your subject area
• Join or Attend Industry Associations (ie: SPJ, MPI, Hotel Motel Association, MPI)
REPURPOSE YOUR RESEARCH
QUESTIONS?Please feel free to email us with your questions!
Christine K. [email protected]
Kathleen O’Brien [email protected]
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