(-‐) (+)
Blue Ocean Story (BOS) Canvas: Translate Great Business Stories, Plans, Strategies, and Tac>cs into Reality Con$nuously Maximize Customer Delight and Minimize Customer Pain
BLUE OCEAN Vision/Challenge: Uncontested Market Space Where Compe4tors Are Irrelevant
Blue Ocean (“To Be” Industry: Value Factors)
Goals/Objec>ves (Story Proposi$on)
Strategy (Canvas) Value Ac$vity
Tac>cs/4 Ac>ons q Eliminate q Reduce q Increase q Create
PAIN (Cost)
DELIGHT (Value: Differen$a$on; Revenue)
Red Ocean (“As Is” Industry:
Value Factors/Strategy Canvas)
Based on W. Chan Kim and Renee Mauborgne’s book, “Blue Ocean Strategy” Copyright 2013. Dr. Rod King. [email protected] & hXp://businessmodels.ning.com & hXp://twiXer.com/RodKuhnKing
Commodi4za4on Declining Profit (Margin)
Bloody (Head-‐to-‐Head) Compe44on
Cost-‐or-‐Differen4a4on Trade-‐off
(Trade-‐off/ Value Factors/ Customer Experience)
Matured Industry (Top Dog that “Sucks”)
(-‐) (+)
Blue Ocean Story (BOS) Canvas for Cirque du Soleil Con$nuously Maximize Customer Delight and Minimize Customer Pain
BLUE OCEAN Vision/Challenge: Uncontested Market Space Where Compe4tors Are Irrelevant
Blue Ocean (“To Be” Industry: Value Factors)
“We Reinvent the Circus”
Strategy (Canvas) Get Unique Ent.
Tac>cs/4 Ac>ons q Eliminate q Reduce q Increase q Create
PAIN (Cost) q Star Performers q Animal Shows q Aisle Concessions; Mul$ple Show Arenas q Fun and Humor q Thrill and Danger
DELIGHT (Value: Differen$a$on; Revenue) q Unique Venue q Theme q Ar$s$c Music and Dance
Red Ocean (“As Is” Industry:
Value Factors/Strategy Canvas)
Based on W. Chan Kim and Renee Mauborgne’s book, “Blue Ocean Strategy” Copyright 2013. Dr. Rod King. [email protected] & hXp://businessmodels.ning.com & hXp://twiXer.com/RodKuhnKing
Smaller Regional Circuses
Ar>s>c, Theatrical Circus
New (Blue Ocean)
(Trade-‐off/ Value Factors/ Customer Experience)
Commodi4za4on Declining Profit (Margin)
Bloody (Head-‐to-‐Head) Compe44on
Cost-‐or-‐Differen4a4on Trade-‐off
Matured Industry (Top Dog that “Sucks”)
STRATEGY CANVAS FOR CIRQUE DU SOLEIL: Minimum Viable Product (MVP) for Ar2s2c, Theatrical Circus Tac$cs, (Validated) Assump$ons, and Hypotheses for Crea$ng a Blue Ocean (Uncontested Market Space)
Source: hXp://sixpathsconsul$ng.com/blue_ocean_strategy.htm
Copyright 2013. Dr. Rod King. [email protected] & hXp://businessmodels.ning.com & hXp://twiXer.com/RodKuhnKing
VALUE ACTIVITY (Customer Task To Be Done): Get Unique Entertainment in Circus
5 STORY QUESTIONS EVERY PROJECT (BUSINESS) PLAN SHOULD ANSWER
Copyright 2013. Dr. Rod King. [email protected] & hXp://businessmodels.ning.com & hXp://twiXer.com/RodKuhnKing
PHASES OF UNIVERSAL PROBLEM SOLVING (UPS)
CYCLE
5 STORY (PLANNING) QUESTIONS
1. PROBLEM Where currently are we?
2. PLAN Where must we go: in theory?
3. BUILD Where must we go: in prac4ce?
4. MEASURE How would we know when we get there?
5. LEARN What life lessons would we learn from the en>re journey?
UNIVERSAL STORY MATRIX: Template For Documen$ng Mul$ple Stories
Copyright 2013. Dr. Rod King. [email protected] & hXp://businessmodels.ning.com & hXp://twiXer.com/RodKuhnKing
PROBLEM SOLVING PHASES (STORY
QUESTIONS)
1. PROBLEM 2. PLAN 3. BUILD 4. MEASURE 5. LEARN Where currently are we? Red Ocean (Strategy or Value Ac4vity)
Where must we go: in theory? Blue Ocean (Strategy or Value Ac4vity)
Where must we go: in prac4ce? (Product/Service: Prototype)
How would we know when we get there? (Value Factors/ Strategy Canvas)
What life lessons would we learn from the en$re journey? (Vision)
UNIVERSAL STORY MATRIX For Cirque du Soleil
Copyright 2013. Dr. Rod King. [email protected] & hXp://businessmodels.ning.com & hXp://twiXer.com/RodKuhnKing
PROBLEM SOLVING PHASES (STORY
QUESTIONS)
1. PROBLEM 2. PLAN 3. BUILD 4. MEASURE 5. LEARN Where currently are we? Red Ocean (Strategy or Value Ac4vity)
Where must we go: in theory? Blue Ocean (Strategy or Value Ac4vity)
Where must we go: in prac4ce? (Product/Service: Prototype)
How would we know when we get there? (Value Factors/ Strategy Canvas)
What life lessons would we learn from the en$re journey? (Vision)
Ringling Bros./ Barnum & Bailey
Small Regional Circuses
Cirque du Soleil
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