“PPC Training Part 3”
Presented by: Stephen Webb
Perpetual Marketing Team
Training Objectives
Understand the basic principles of PPC
Understand the concepts of “Search Marketing”
Know your audience
Keyword Research
• Writing Ads
• Setting up your AdCenter Account & Geo Targeting
• Setting $$$ limits
• Building out Ad Groups
• Optimizing & Tracking
• Scaling Out Your Campaign
Writing Ads
“End of PPC part
3” Continue to next video for part 4