“PPC Training Part 3”

Presented by: Stephen Webb

Perpetual Marketing Team

Training Objectives

Understand the basic principles of PPC

Understand the concepts of “Search Marketing”

Know your audience

Keyword Research

• Writing Ads

• Setting up your AdCenter Account & Geo Targeting

• Setting $$$ limits

• Building out Ad Groups

• Optimizing & Tracking

• Scaling Out Your Campaign

Writing Ads

“End of PPC part

3” Continue to next video for part 4