Here’s the plan.
Introduct ions Soc ia lnomics Evo lut ion of soc ia l med ia What do peop le want? Cr it ica l quest ions SOCIAL – a breakdown Which networks are for me? A word about et iquette
What’s up?
@MusesFled
@jessiet09
Socialnomics
Evolution of Social Media
What do people want from online experiences?
• Everything • All the time • With options • Easy & immediate
Critical Questions
1. What do I want to share? 2. Who do I want to share it with? 3. Why should they care? 4. What information do they want from me? 5. How do they “take” their information? 6. What do I want them to do?
SOCIAL
eek out your audience.
bserve their conversation.
reate your action plan.
mplement your action plan.
nalyze reach & effectiveness.
earn from your mistakes & success.
Seek out your audience.
Observe their conversation.
Create your action plan.
Implement your action plan.
Analyze reach & effectiveness.
Learn from your mistakes & successes.
Your Networking Toolbox
All eyes on you… • Be consistent & be human.
• Being transparent vs. being naked.
• Remember who’s out there.
Develop your influence. • Don’t be a robot. Find your voice.
• Follow your interests.
• Quality of followers, not quantity.
Shake (virtual) hands. • Extension of your resume.
• Establish your expertise.
• Always follow-up.
Check out the check-ins
• Location: it’s everywhere.
• Align with places your audience goes.
Social Media Etiquette
Q & A