Relevant Tools for Today's Independent Publishers: Distribution, Discounts, Printing, Pricing and Reach
September 13, 2014 Jackie Thompson
Relevant Tools for Today's Independent Publishers: Distribution, Discounts, Printing, Pricing and Reach • How to create and distribute your 1tle through Ingram
– Distribu1on and sales reach – Discounts, prin1ng, and pricing – File Formats
• Print on Demand • Ebook
– Book Metadata
Today’s Session
Retailers
39,000 partners
25,000 partners
11 million titles
PUBLISHERS
The world’s largest and most trusted Wholesaler/Distributor of Books and Content
What is Ingram?
Global Book Supply & Services • 50 years in the publishing industry • Family owned • Physical (print) book distribuAon to 39,000 retailers in 220 countries
• EBook distribuAon to 80 online retailers
Ingram by the Numbers
DC’s +POD + Global Partners +Global Shipping
Global Print Distribution
Q2 2014
Moscow, Russia
Company Confiden1al. Restricted. Distribu1on: Shred.
What does this mean for you as an Indie or Self Publisher?
DISTRIBUTION Make Your Books Become Available GLOBALLY!
39,000 in Ingram’s distribuAon channels • Global & Regional Chain Bookstores • Independent Book Retailers • University Bookstores • Internet Retailers • Gift Retailers • Specialty Retailers • Museum Shops • College, Public and School Libraries
Ingram’s Reach
• Titles listed in Ingram’s data catalogs
• Partners place orders
• Ingram uses POD to manufacture print titles
• Ingram delivers print and e-book content to retailers
• Ingram pays YOU for the sale
Ingram’s Retail & Library Partners Can Order Your Book
Use POD and print books ONLY when you need them • No inventory to manage
• No warehousing
• Easily make revisions
• Test demand in the marketplace
Print on Demand Makes Sense
• Color covers • Color OR Black and White interiors
with many choices of trim size • Multiple formats:
Hardcover, Paperback and eBooks
Print Options for Your Readers
Ingram POD & DOD
POD Facili1es: • LaVergne, Tennessee • Allentown, Pennsylvania • Fresno, California (2014) • Milton Keynes, UK • Maurepas, France • Melbourne, Australia
Global Connect Partners • Germany, Brazil, Russia
Global leader in on-demand solutions utilizing our Lightning Source POD & CoreSource eBook technologies
Not only do you have print copies available to sell,
but digital ones as well!
Sell your book through Ingram’s Retail and Library Partners • Independent Bookstores • Chain Stores like Barnes & Noble • Online retailers like Amazon • Specialty Bookstores • 39,000 altogether
Print and eBooks Live in Harmony
and 70 MORE!
Ingram’s eBook Partners
Print orders • We pay you after a partner orders your book from us
• [List price – discount (55% or 40%) - print fee]
eBook orders • We pay you after a partner orders your book from us
• [List Price – discount (60%)]
Publisher direct POD orders • You enter your customer orders in our system
• No discount
• You pay print and shipping fees and we ship directly to you or drop-ship to
your customers
Get Paid for the Sale
Company Confiden1al. Restricted. Distribu1on: Shred.
• Print: print PDF files (cover & interior) • EBook: EPUB file (from PDF) + .JPG cover • ISBNs • Credit Card • Email Address • Metadata
Ingram Account & Title Setup
ACCOUNTS ARE
FREE!
• Easy to use platform • Print and eBook together • Great value—title setup • $49 for Print & eBook • $49 for print only • $25 for eBook only • $12 annual market access • Global Distribution
Ingram Spark Costs
• Book Title and Author • BISAC (Book Industry Subject and Category subject codes—
chose up to three specific subject areas )
• Book description • ISBN (International Standard Book Number)
• Pricing in global markets • Print attributes (trim size, page count, color, paperback or hardcover, etc.)
• Discount to distributed retailers • Print—choose 55% (preferred) or 40% • eBook—60% of list price
• Returnability—3 options
Metadata
It’s Easy With the right files, your book is ready to be printed and distributed in just a few easy steps
• Own your ISBN • Offer multiple choices, you don’t know what formats readers prefer
• paperback, hardback, eBook • Use POD to test demand, pricing for your book, and make it easy to
make corrections • Make your book widely available to many retailers — you don’t know
how your readers prefer to purchase, not everyone shops on Amazon • Support your local bookseller and library (Indie publishers go hand-in-
hand with Independent Booksellers) • Promote your book!
• Complete metadata, keywords / tags -- boost SEO • Create author pages on Google, Amazon, etc. • Local / regional media and outreach to libraries, organizations,
institutions and independent bookstores • Social media, blogs, etc.
Last Words of Advice
Go to www.ingramspark.com Register for a FREE account Questions to: [email protected] Or for large publishers [email protected]
Get Started with Ingram
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