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Price elasticity of demandIncome elasticity of demand
Cross-price elasticity of demandAdvertising elasticity of demand
ELASTICITY
Refers to the tecnique of measuring the degree of responsiveness of quantity demanded due to change in a specific factor that affects demand
Price elasticity Measures the extent to which demand for a
product changes due to change in its price.
Price elasticity
If there is a small change in quantity demanded following a change in price, then demand is said to be price inelasticDemand is said to be price elastic if there is a large change in demand due to a price change
Elasticidad del precio
Precio inelástico Precio elástico
Income elasticityMeasures the degree of responsiveness of
demand for a product following a change in the income level of consumers
Cross-price elasticityMeasures the degree of responsiveness of
demand for one product due to a change in the price of another product, such as substitutes or complements
Elasticidad cruzadaEj: si el precio de la cámara digital
SAMSUNG baja, la demanda de SONY bajará tb.
Elasticidad cruzada: Sustitutos
Advertising elasticityMeasures the degree of responsiveness of
demand for a product following a change in the advertising expenditure for that product
Relación de la elasticidad con el ciclo de vida del producto
El producto pasa por su ciclo de vida y su precio puede ser adaptado y cambiado en cada etapa. ej: Navidad
Lanzamiento: Producto nuevo , costos y precios relativamente altos. Precio inelástico
Crecimiento: La demanda crece, precio baja un poco. Va siendo de inelástico a elástico
Relación de la elasticidad con el ciclo de vida del producto
Madurez: Clientes son más sensitivos a los precios. Estrategias de marketing
Saturación: Clientes son muy sensitivos a los precios. Bajos precios
Declive: Precios bajan extremadamente