3 of every 5 UK consumers use digital technology to make a purchase at least once a week

57%say they would be ready for p-commerce within 2 years, with 13% of them ready now.

57%are already using smart tech at home or plan to do so in the next year

35%

PROGRAMMATIC COMMERCE: “AUTOMATIC FOR THE PEOPLE”

YOUNGER SHOPPERS ARE PAVING THE WAY

Programmatic Commerce describes the phenomenon of connected devices making purchase decisions on behalf of consumers based on pre-programmed preferences.

With machines calling the shots, p-commerce is set to redefine retail from ground up, and Salmon set out to research what consumers think and how ready they are.

Two-thirds of 25-34 year-olds can see the benefits of automated purchasing.55% say they’d be willing to pay a fee for it

Only 7% of 55-64 year-olds are comfortable with the concept.77% would not pay a fee for it

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IF THIS IS HOW CONSUMERS FEEL, HOW DO BRANDS & RETAILERS RESPOND?

THEY SEE THE BENEFITS OF PROGRAMMATIC AS...

CONSUMERS READY FOR AUTOMATED PURCHASING SOONER THAN YOU THINK

CONCERNS WITH SECURITY AND PRIVACY TO BE OVERCOME

54%say their greatest anxiety would be unwanted items being ordered without them knowing

say they’re already uncomfortable with the personal data they share through digital devices

69%

TIME SAVING

(37%)

MONEY SAVINGS

(37%)(25%)

CONVENIENCE

66% 7%

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