For better mornings.
Blake Manosh - Emily Lacy - Kendall Beveridge - Brian Swann
ThinkMattress stores are boring and uninviting
FeelThe process is monotonous
DoTry to get the cheapest price possible
When I wake up naturally on the weekends it is the most amazing feeling in the world.
I hate waking up when my alarm goes o!.
I can roll over, close my eyes, and sleep for a couple more minutes.
“ ”“ ”
”“
I love staying in bed until I am ready to get out- mostly that’s the weekends.“ ”It makes me feel rested, coddled
and ready for the day. ”“
Waking up feeling great feels better than falling asleep.
Bedrooms are best on Saturday mornings.Brand POV
A better mornings bedding store.
For better mornings.
PRODUCT NAMING
PRODUCT NAME
Copper Mattress Ambient
Silver Mattress Spectrum
Gold Mattress Accent
Platinum Mattress Lumen
PRODUCT NAME
Classic/Traditional Sheets Australis
High Quality/Natural Materials Sheets Borealis
All Pillows Cirrus
All Bed frames/Headboards Solstice
All Drapes Tyndall
All Eye Masks Eclipse
Evoke the feeling of sleeping in.
I feel wonderful!
It’s rejuvenating.
I love waking up refreshed!
It feels fantastic to awake from the sun rather than an alarm.
INSPIRATION
OWN A VISUAL STYLE
Neutra Text
For better mornings.
Color Palette
3/4" x 3 1/4" Prefinished Brazilian Cherry Lite
A variety of lighting at each store
Open Ceiling Plan
Spring Summer
Fall Winter
Signature home scent sold in storeAurora Store Scent
Trying our productsExperiencing the store
Trying our productsExperiencing the store
Providing Breakfast
EMPLOYEE DRESS
HalfMade
FullyMade
Shelves
CheckoutIsland
Entr
ance
Shelves
33 ft
50 ft
20 ft
HalfMade
FullyMade
Shelves
CheckoutIsland
Entr
ance
Shelves
33 ft
50 ft
20 ft
Loft
20 ft
COMMUNICATION PLAN
Aurora helps you spend your dayfeeling like you’ve slept in.
Sleep masks with logo and Aurora signature scent
Mini pillow sachets with logo and Aurora signature scent
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For better mornings.
We know that waking up feeling great feels even better than falling asleep. And at Aurora we think mornings - and bedrooms - are best on Saturdays. Mornings when you don’t need co!ee. So sleep in. Wake up feeling great. In a great bedroom.
Come by Stony Point this Saturday for our Grand Opening. Mosaic will be catering breakfast in bed all day!
For better mornings.
Come back and see us!
With your Lumen
Mattress purchase, you
receive 25% OFF your
next purchase of
Borealis Sheets.
Customer RetentionAmbient - 10% o! Borealis Sheets
Spectrum - 15% o! Borealis Sheets
Accent - 20% o! Borealis Sheets or 10% o! Solstice Frames
Lumen - 25% o! Borealis Sheets or 15% o! Solstice Frames
Borealis Comforter/Duvet - 20% o! Borealis Sheets
Borealis Sheets - 20% o! Cirrus Pillows
Year One
Coming Years
ThinkRemember us when they sleep in.
FeelLeave our store feeling like they've slept in.
DoEnjoy the benefits of waking up naturally.