Greater interactivity TrackabilityReal-time information

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Krashinsky, Susan. “IKEA Catalogue Goes Digital with ‘augmented Reality’” IKEA Catalogue Goes Digital with ‘augmented Reality’ - The Globe and Mail. The Globe and Mail, 23 July 2012. Web. 27 Jan. 2013. <http://m.theglobeandmail.com/technology/business-technology/ikea-catalogue-goes-digital-with-augmented-reality/article4435282/?service=mobile>.

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Voleti, Kiran. “Cadbury Spots v Stripes Blippar App - Augmented Reality Marketing Game.” Weblog post. Real@Real. Augmented Reality Blog, 13 Sept. 2011. Web. 05 Feb. 2013. <http://www.realareal.com/cadbury-spots-v-stripes-blippar-app-augmented-reality-marketing-game>.

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Infographic created by www.4imprint.com, based on the Augmented Reality Blue Paper®. Download Blue Paper at: http://info.4imprint.com/bluepapers/augmented-reality/

You may reproduce and distribute this infographic in its entirety. You may not create derivative works. (Licensed under the Creative Commons: http://creativecommons.org/licenses/by-nd/3.0/)

Augmented RealityWith augmented reality (AR), you can use your smartphone or tablet’s camera to ‘see’ a layer of digital information on top of the physical environment. AR offers digital enhancements to the real-world senses of touch, sight, sound, smell and taste.

When people touch or interact with a product, they establish anemotional bond with it which makes them more likely to buy it.

Length of time parents spent viewing and/or interacting

with each ad.

Parents who consideredpurchasing the toy afterwards.

Parents’ estimation of the retail price based on their print

and AR experiences.

seconds12

45%

£5.99

VS.

AR app supplements catalogs with digital elements like

décor galleries, newfurnishings and craft ideas.

Ways augmented reality is used in business

Brands already using augmented reality

The benefits of using augmented reality

Real-timeinformation

Deals

Interactivesocial media

‘Sneak peek’beneath the

surface

Traditional Marketing

seconds83

74%

£7.99

AR Marketing

In a UK study, both traditional

print and augmented reality marketing campaigns were testedon a children’s construction toy.

Here’s what they found:

Multipleproductviews Product

demos

AR app brings shareablecharacters to life on limited-edition holiday-themed cups,

signage and coffee bags.

Starbucks®

AR app allows users to scan promotional poster with their

smartphones and receive deals, nearby locations and

mobile ordering.

Domino’s Pizza®Ikea®

AR app lets participantsadd their face to the body

of well-known superhero characters.

AR app lets users scan their engines, getting a 360-

degree view beneath thesurface of the vehicle.

Volvo®

AR app recognizeschocolate bar’s packaging

and launches a game.

Cadbury®WalMart®

Why augmented reality works