ExpandYour Brand
& Crush The
Competition
ExpandYour Brand
& Crush The
Competition
John Who? WTF
Certified eBay Platinum Powerseller eBay Certified Education Specialist First African American Accepted to the
Professional Ebay Sellers Association (PeSA) Member since 2005
I Sell & Ship over 1000 Items a WEEK
Tell’em What You Gonna Tell’em
The Evolution of CommunicationBack To The Future of TextMarketing 1.0Celeb Guest - Heather LocklearSocial Media Distribution Case StudyA Quick Bee Story
Communication of the Future
Marketing 1.0 - “2000 and Late”
Eroding & Dying FAST!
What Is Social Media?
Blah, blah, blah…Show Me The $$$
CGM: Consumer Generated Media
Shouldn’t IAt LEASTListen?
The Whole World Is Talking
Ms. Heather Locklear
Explains Social
MarketingClick HERE to Watch
Aug 2008
1 – Google (135 m)2 – MySpace (60 m)3 – YouTube (58 m)4 – Facebook (31 m)5 – Twitter (1.7 m)
Aug 2009
1 – Google (145 m)2 – Facebook (113 m)3 – YouTube (76 m)4 – Myspace (56 m)5 – Twitter (19 m)
~ Aug 2013
1 – Facebook2 – Twitter (right behind)3 – Google4 – YouTube5 – MySpace (closed?)
Paid vs. Free Reach Lakers/Nuggets (Game 4)
10.1 Million watched30 second ad = $500k
Superbowl98.7 Million Viewers30 second ad = $3 Mil
FREE vs. Paid Reach
Unique Viewers
Growth
Social Sites
224 million 481%
Shopping Sites
146million 11.66%
David vs.
Goliath
Now the Small guyHas a real
chance
Blog Podcast Videos Photos Presentations Press Releases E-Books
The Media Distribution System
The eBay Files eBay 2.0
John Lawson
Get KNOWN on Google!
You Should Be on TVYou Should Be On TV
The POWER of Moving Pictures
102,686 Views161 Ratings
4.5 Stars
How To Drive YouTube Traffic
How To Drive YouTube Traffic
1
2
• Post tutorial videos and tips
• Make friends (follow)• Comments are GOOD• Do NOT Spam
How To Keep Them Watching
Keep ‘em Listening Everywhere
Welcome Home
Welcome To My Home
Tools DON’T Build Houses!
$$$
OurPlan
Put Your Business Where Your Customers Are
“Consumers Keep Phones Close”
In Just 8 Months…◦807 Facebook Friends◦115,000 YouTube Views◦180 LinkedIn Connections◦18,900 Twitter Followers◦337,000 Blog Page Views◦Ranked 239,519 of ~ 118 million sites
(Compete.com )
The Results Are Astonishing
Bridging the Buyer Gap
Bridging the Customer Gap
My Bee Story
Story
A
John Lawson◦ CEO 3rd Power Outlet
◦ Founder ColderICE.com
◦ Free Teleseminar at:◦ EcommerceSocialMarketing.com
Check out the Atlanta Meetup Group www.SocialAtlantaLIVE.com
Blog: http://www.ColderICE.comEmail: [email protected]: @ColderICEFacebook.com/ColderICE