ExpandYour Brand

& Crush The

Competition

ExpandYour Brand

& Crush The

Competition

John Who? WTF

Certified eBay Platinum Powerseller eBay Certified Education Specialist First African American Accepted to the

Professional Ebay Sellers Association (PeSA) Member since 2005

I Sell & Ship over 1000 Items a WEEK

Tell’em What You Gonna Tell’em

The Evolution of CommunicationBack To The Future of TextMarketing 1.0Celeb Guest - Heather LocklearSocial Media Distribution Case StudyA Quick Bee Story

Communication of the Future

Marketing 1.0 - “2000 and Late”

Eroding & Dying FAST!

What Is Social Media?

Blah, blah, blah…Show Me The $$$

CGM: Consumer Generated Media

Shouldn’t IAt LEASTListen?

The Whole World Is Talking

Ms. Heather Locklear

Explains Social

MarketingClick HERE to Watch

Aug 2008

1 – Google (135 m)2 – MySpace (60 m)3 – YouTube (58 m)4 – Facebook (31 m)5 – Twitter (1.7 m)

Aug 2009

1 – Google (145 m)2 – Facebook (113 m)3 – YouTube (76 m)4 – Myspace (56 m)5 – Twitter (19 m)

~ Aug 2013

1 – Facebook2 – Twitter (right behind)3 – Google4 – YouTube5 – MySpace (closed?)

Paid vs. Free Reach Lakers/Nuggets (Game 4)

10.1 Million watched30 second ad = $500k

Superbowl98.7 Million Viewers30 second ad = $3 Mil

FREE vs. Paid Reach

Unique Viewers

Growth

Social Sites

224 million 481%

Shopping Sites

146million 11.66%

David vs.

Goliath

Now the Small guyHas a real

chance

Blog Podcast Videos Photos Presentations Press Releases E-Books

The Media Distribution System

The eBay Files eBay 2.0

John Lawson

Get KNOWN on Google!

You Should Be on TVYou Should Be On TV

The POWER of Moving Pictures

102,686 Views161 Ratings

4.5 Stars

How To Drive YouTube Traffic

How To Drive YouTube Traffic

1

2

• Post tutorial videos and tips

• Make friends (follow)• Comments are GOOD• Do NOT Spam

How To Keep Them Watching

Keep ‘em Listening Everywhere

Welcome Home

Welcome To My Home

Tools DON’T Build Houses!

$$$

OurPlan

Put Your Business Where Your Customers Are

“Consumers Keep Phones Close”

In Just 8 Months…◦807 Facebook Friends◦115,000 YouTube Views◦180 LinkedIn Connections◦18,900 Twitter Followers◦337,000 Blog Page Views◦Ranked 239,519 of ~ 118 million sites

(Compete.com )

The Results Are Astonishing

Bridging the Buyer Gap

Bridging the Customer Gap

My Bee Story

Story

A

John Lawson◦ CEO 3rd Power Outlet

◦ Founder ColderICE.com

◦ Free Teleseminar at:◦ EcommerceSocialMarketing.com

Check out the Atlanta Meetup Group www.SocialAtlantaLIVE.com

Blog: http://www.ColderICE.comEmail: John@ColderICE.comTwitter: @ColderICEFacebook.com/ColderICE