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l e m a g a z i n e d e l i n n o v a ti o n e n R h n e - A l p e s
SPECI AL OPEN INNOVATION
Passez en modeEurope
HORIZON2020
Le futur programme
cadre de lUnion
europenne
page 4
EUROSTARSSoutenir la R&D
proche du marchpage 6
OPENALPSDvelopper lOpen
Innovation dans
les PME
page 8
CLAIRE
Un projetfranco-italien
sur les nergies
renouvelables
page 9
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2 - !mpact !nnovation juin 2013
Beaucoup dentreprises ont
aujourdhui une stratgie
dinnovation base sur un modle
ferm, dans lequel elles gnrent
et dveloppent leurs ides en interne
pour laborer des produits ou des services
innovants.Pour renforcer leur comptitivit,elles doivent ouvrir leur processusdinnovation des ides, savoirs et savoir-faire externes et cooprer avec d autresacteurs (que ce soit un niveau local, national
ou international) : cest le principe dOpenInnovation.Cest en tant que partenaire franais duprojet europen OpenAlps (cf. page 8) quelARDI Rhne-Alpes organise une journeOpen Innovation le 26 juin 2013 lHtel deRgion, Lyon.Riche en interventions dacteurs delinnovation dans les entreprises, elle abordedes thmes tels que les enjeux de lOpenInnovation pour les entreprises, les modleset mthodes de lOpen Innovation, les leviers
et les outils pour mieux cooprer avec lesacteurs de son cosystme et les spcificitspour les PME.Wim Vanhaverbeke, spcialistemondialement reconnu de lOpen Innovation
et co-crateur du forum europen delinnovation avec Henry Chesbrough en2012, interviendra en dbut de journepour prsenter les grands principes delOpen Innovation. Des exemples concretset des success stories seront prsents auxparticipants travers les tmoignages detrois grands groupes : SEB, EDF, et WWF,ainsi quune table ronde runissant des PMEfranaises, allemandes et italiennes.Trois ateliers-changes sont galement
proposs aux participants, au coursdesquels interviendront plusieurs acteursde linnovation franais et europens :Comment grer les cooprations en OpenInnovation ? Comment lOpen Data peuttre un moteur d Innovation ? Commentintgrer les utilisateurs dans le processusdinnovation ?La journe se terminera par la remise desOpenAlps Awards qui rcompensent desPME, issues de lEspace Alpin, ayant mis enplace des procds ou produits innovants en
utilisant des mthodes dOpen Innovation, etpar le lancement officiel de la Plateforme webdOpen Innovation OpenAlps.
LE 26 JUIN LYONEntrez dans lre de lOpen Innovation
Evnement.
Organise par lARDI Rhne-Alpes dans le cadre du projet OpenAlps, cette journe apour objectif de prsenter une grande varit de dmarches dinnovation ouverte et depermettre aux participants dacqurir des connaissances et des outils pour stimuler leurstratgie dinnovation.
Lieu:Htel de rgion Lyon
Horaires :
9h-18h
Accs :
Gare SNCF Lyon Perrache/Tram T1 Htel de Rgion Montrochet
Contact :
Open Innovation in Alpine SMEs
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Horizon 2020 va regrouper tous les instruments de soutien la recherche et linnovation danslUE pour la priode 2014-2020 : Programme-cadre de Recherche et Dveloppement (7ePCRD),Programme-cadre pour la Comptitivit et lInnovation (CIP) et Institut Europen de Technologie(IET). Quelles sont les principales orientations et objectifs de ce futur programme ? Quelles sont lesnouvelles opportunits qui souvrent aux PME en particulier ?
HORIZON 2020Le futur programme-cadre de lUnion europenne
Quels sont les objectifs et enjeux duprogramme Horizon 2020 ?
Ce programme qui devrait reprsenter unbudget voisin de 70 milliards deuros, prendrala suite du 7 PCRD en janvier 2014 et mettraen uvre l initiative phare une Union pourlInnovation de la stratgie europenneEU2020. Il vise soutenir la recherche etlinnovation, la comptitivit et la croissanceeuropenne pour la priode 2014-2020. Ilsarticule autour de trois grands piliers : larecherche fondamentale, les technologies
futures et mergentes et les infrastructuresde recherche ( lexcellence scientifique ),le dveloppement de linnovation danslindustrie et dans les PME ( la primautindustrielle ) et les dfis socitaux (santet bien-tre, nergie propre et efficace,transports intelligents).
Quelles sont ses grandes orientations ?Un des objectifs prioritaires est de favoriserlimplication plus grande du secteur industrielet des PME dans les appels projets. Dans cetteperspective, il accrot son champ daction enaval et instaure des mesures visant soutenirles initiatives dexcellence jusquau seuildu march pour rduire la fracture entrerecherche et innovation.
En quoi reprsente-t-il une opportunit pour
les PME rgionales ?
Parce quun volet important du programmeest consacr la promotion de linnovationdans les PME. Pour les inciter simpliquerdavantage, la Commission europenneva simplifier les rgles de participationet de financement qui pouvaient parfoisconstituer un frein. Dans le pilier primautindustrielle , les PME pourront sapproprierles technologies cls. Grce un nouveloutil de financement de lignes pilotes etde dmonstrateurs technologiques, ellespourront aussi acclrer lindustrialisationde leur innovation et la concrtiser plus
rapidement sous forme dun produitcommercialisable. Un autre nouveau dispositifmis en place sera l instrument PME quisoutiendra linnovation dans les PME en troisphases : faisabilit, R&D et dmonstrateurs,commercialisation. Dautres mesures sontinstaures pour faciliter laccs des PME auxfinancements et au capital-risque, les aider simpliquer dans des consortiums europenset nouer des partenariats avec le secteurpublic.
Programme cadre.
Sbastien GAY,
responsable BureauEurope de lARDIRhne-Alpes
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Comment les entreprises industrielles
peuvent-elles se prparer afin den
bnficier ?
En allant sinformer sur les opportunits,en consolidant leur rseau de partenairespotentiels et en explorant la base de donnesCORDIS par exemple qui permet de se fairerapidement une ide des thmatiques
technologiques prioritaires, du profil desacteurs industriels et acadmiques enprsence. Les PME rgionales peuvent toutmoment solliciter notre quipe en chargedes programmes europens puisque samission consiste prcisment surveiller enpermanence les programmes dans lesquelselles sont susceptibles de sintgrer. Notrequipe est en mesure dalerter les PMErgionales qui sont les plus directementconcernes puis de les orienter vers lappel projet le mieux adapt. Nous pouvons ensuite
les aider prparer leur dossier de candidatureen leur fournissant, par exemple, desconseils, des listes dexperts et de partenairespotentiels, des consortia en cours de cration...Les industriels vont rapidement avoir lapossibilit de mieux connatre Horizon 2020puisque nous allons organiser des runionsdinformation sur ce thme ds lautomneprochain.
http://ec.europa.eu/research/
horizon2020
Projet europen :les recettes du succs selon Claude RiegAujourdhui consultant, Claude Rieg a pass cinq ans la Direction Technologies Industrielles
de la DG Recherche de la Commission Europenne. Dans le cadre de ses fonctions, il a t
amen valuer de nombreuses propositions prsentes, par des entreprises, dans le cadre
dappels projets. Il est donc bien plac, ce titre, pour dispenser des conseils aux industriels
franais qui sintressent aux programmes europens. En voici les principaux :
Ne manquez jamais une occasion pour vous informer sur les Appels Projets.Participez systmatiquement aux runions dinformation organises par des
structures comme lARDI Rhne-Alpes, les points de contacts nationaux et les
Ples de comptitivit. Cest la meilleure manire dapprofondir le contenu des
programmes proposs et de nouer des liens avec des spcialistes du sujet.
Mme si vous tes tent dassurer la coordination dun projet collaboratif,
vitez de le faire sil sagit de votre premier projet europen. Pour assumer cette
responsabilit, il vous faut avoir dj acquis au pralable une premire exprience
au sein dun projet dans lequel vous avez t impliqu comme simple partenaire.
Dsignez un chef de projet, matrisant bien langlais, qui aura la responsabilit
dassurer son suivi et de le porter jusqu son aboutissement.
Prparer un dossier pertinent nest pas chose facile quand on le fait pour la
premire fois. Nhsitez pas vous faire aider dun consultant spcialis. Accordez une importance toute particulire au dossier simplifi en cas dAppel
Projets trait en deux phases. En quelques pages vous devez dmontrer lintrt
de votre projet, sa pertinence, son srieux et votre propre motivation. Lenjeu est
capital puisque plus de la moiti des dossiers sont limins ds ce stade.
Entourez-vous de partenaires dont la comptence est complmentaire la vtre. Le
succs passe par la mise en uvre dune chane complte dexpertises.
Nattendez pas un bnfice immdiat en termes de retombes. Lancer un projet
europen est une opration qui sinscrit dans le moyen/long terme, une faon de
sveiller linternational et de rester comptitif par rapport ses concurrents les
plus dynamiques.
Un soutien tout particulier lindustrie
Avec Horizon 2020, la Commissioneuropenne va encourager laparticipation des industriels
dans les projets collaboratifs couvrantplusieurs domaines et technologies
pour relever des dfis socitaux majeurs,encourager linnovation et lexploitationdes technologies cls gnriques, etsoutenir les financements privs.
Pour la Commission europenne, sixtechnologies cls gnriques sontstratgiques car elles conditionnent lacomptitivit de lindustrie europenne
sur les marchs mondiaux : micro-
nanolectronique, matriaux avancs,nanotechnologies, biotechnologies,photonique et systmes avancs deproduction. Partant du constat que
les acteurs europens possdent devritables atouts dans ces domainespuisquils figurent parmi les meilleursen termes de dpt de brevets, Horizon2020 met en place diverses mesures
afin de les aider mieux exploiter leursinnovations au plan industriel et lesporter vers le march.
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E
urostars sadresse en priorit aux
PME qui consacrent au moins 10%
de leur chiffre daffaires la R&D
ou ddient au moins 10% de leurmasse salariale cette fonction.
Un des objectifs prioritaires de ceprogramme est d inciter les entreprises simpliquer dans des projets collaboratifsde R&D en relation avec dautres socitsou des entits de recherche issues dundes 33 pays partenaires.Le consortium doit comprendre au moinsdeux partenaires indpendants (dontune PME au minimum) issus de deux paysdiffrents. Le projet qui est coordonn
par une PME performante en R&D dureau maximum trois ans. Il concerne
tous les domaines technologiques ettous les marchs mais doit conduireau dveloppement dune innovation
(produit, procd, service) prsentant unevaleur ajoute europenne fortementoriente march.Les partenaires disposent de deux ansmaximum, aprs la fin du projet, pourmettre le produit innovant sur le march.Sinspirant dune mesure d incitationdu Small Business Innovation Researchamricain, Eurostars peut aider lesentreprises financer des lignes piloteset des dmonstrateurs, des outils quiconstituent un bon moyen dacclrer
lindustrialisation de linnovation et de laconcrtiser plus rapidement sous forme
dun produit commercialisable.Les partenaires laurats sont financspar les structures nationales daide
linnovation (OSEO pour la France), lefinancement se faisant sous la forme desubventions hauteur de 40 % des cotsligibles pour les PME performant enR&D et 30% pour les autres partenairesfranais (les taux de subvention varientdun pays lautre). Le prochain Appel Projets sera lanc fin 2013 et clos dbut2014. LARDI Rhne-Alpes organisera unerunion d information sur cet appel dbutoctobre 2013.
www.eurostars-eureka.eu/
EUROSTARSSoutenir la R&D proche du marchLa Commission europenne va continuer soutenir Eurostars dans le cadre du programme Horizon2020. Cet Appel Projets, lanc en 2007, vise favoriser la participation de PME, ralisant de fortsinvestissements en R&D, dans des projets internationaux et collaboratifs de recherche et dinnovation.
Patrick CORNETPatrick Cornet est responsable des programmes
collaboratifs au sein de la Direction International dOseo et
coordinateur national EUREKA - Eurostars
Une coopration fructueuse
avec lARDIPrs de cinq ans aprs son lancement, on peu t tirer un bilan positif duprogramme Eurostars puisquil a permis daccorder plus de 50 millionsdeuros plus de 200 PME franaises. Les consortiums, qui regroupent trois
partenaires en moyenne, portent des projets reprsentant entre 1 et 2 millions
deuros. En tant que responsable du programme Eurostars pour la France,
japprcie la coopration avec lARDI. Cette agence rgionale constitue un bon
relais vers les PME et joue un rle dterminant dans lmergence des projets.
Grce au soutien de son Bureau Europe, de nombreuses entreprises ont pu
valider leur projet et monter des dossiers de candidatures pertinents dans des
dlais rapides. Quant aux runions dinformation organises sur Rhne-Alpes,
elles sont un moyen efficace de faire connatre le progr amme aux industriels
et me permettent de rencontrer des porteurs de projets intressants. Au final,lARDI contribue fortement faire de Rhne-Alpes une des rgions les plus
impliques dans le programme Eurostars.
www.oseo.fr
Michel DOMENGETMichel Domenget est le Directeur Gnral de
la socit Noraker
Sans lARDI nousnaurions pas mont de
dossierNotre socit spcialise dans les dispositifs mdicauximplantables base de biomatriaux synthtiquespour lorthopdie et le dentaire cherche en permanence
dvelopper de nouveaux matriaux de comblement osseux.
En 2012, nous avions identifi en Allemagne un partenaire
potentiel prt nous accompagner dans la mise au point dun
nouveau matriau composite bioactif mais nous ne savions
pas comment concrtiser la coopration. Lorsque nous avons
appris lexistence du programme Eurostars, loccasion
dune runion dinformation organise par lARDI, nous avons
rapidement ragi et dcid, en relation avec notre partenaire,
de rpondre lAppel Proje ts clos dbut 2013. En relation aveclARDI, nous avons pu constituer un dossier de candidature
pertinent dont nous esprons quil sera qualifi.
www.noraker.com
Orientation march.
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Euromatire : mutualiser des moyens au service des PMELes Ples de comptitivit Axelera, Plastipolis et
Techtera, avec la collaboration de Lyon Ingnierie
Projets, se sont associs au sein du programme
Euromatire (EUROpe MATriaux Innovants Et REcyclabilit) pour favoriser l accs
de leurs PME adhrentes aux programmes de R&D au niveau europen. Ellesbnficient dune offre adapte de sensibilisation, dinformation et daide au
montage de projets europens. Un atelier Europe a t organis le 4 avril dernier,
en partenariat avec lARDI, pour prsenter dans le dtail lappel projets CIP Eco-
innovation 2013. Le programme Euromatire est soutenu par la DGCIS.
E
ntre la recherche et la
commercialisation dun produit,
dun procd ou dun service co-
innovant, le lien ne coule pas desource pour de nombreuses PME.
Bien souvent, ces dernires doivent faireface des freins financiers, humains,structurels et organisationnels pouraccder au march. Destin soutenirlinnovation et la comptitivit, le dispositifEco-innovation du Competitiveness andInnovation framework Programme (CIP) delUnion europenne entend accompagnerces entreprises russir leur premire misesur le march. la cl, un financement
pouvant aller jusqu 50% des cotsligibles du projet. En contrepartie, lesbnficiaires doivent justifier des gains
environnementaux et de leur performanceconomique.Pour bnficer de cette aide, les PME doivent
rpondre, avant septembre prochain, lappel projets, lanc par la Commissioneuropenne, visant les techniques,produits, services et processus innovantsorients vers la prvention, la diminutiondes incidences sur lenvironnement oucontribuant une utilisation optimaledes ressources. Cinq domaines ont tdfinis comme prioritaires : le recyclagedes matriaux, leau, les matriaux deconstruction durables, les dmarchescologiques des entreprises et les aliments
et les boissons. Condition sine qua nondligibilit : les projets ciblent le passagedu prototypage lindustrialisation
lorsque la transfrabilit et ladaptabilitont t prouves. Mais ils ne portent enaucun cas sur la R&D. Au cours des trois
dernires annes, ce programme a soutenula commercialisation dune centaine deprojets verts novateurs, tels un procd derecyclage de vieux tlvisieurs en panneauxde cramique, un systme de dtectiondes fuites deau dans les conduits sansavoir recours une tranche, ou encore, unprocd peu nergivore destin amliorerla production demballages en papiermoul.Les PME intresses peuvent valider leurligibilit auprs de lARDI Rhne-Alpes, dont
les chargs de mission portent un il neufsur le projet en relisant attentivement lesdossiers de candidature.
CIP ECO-INNOVATIONFinancer la commercialisation de produits verts novateursDans le cadre du programme-cadre pour linnovation et la comptitivit (CIP), la Commissioneuropenne renouvelle son Appel Projets Eco-innovation, outil de financement pour une premire misesur le march de produits, procds et services verts.
Eco-innovation.
Le montant moyen affect aux projets retenusau titre de lAppel Projets CIP Eco-innovation.La subvention europenne slve 800 000 euros par dossier.
1,6 Men bref
Cible prioritaire :les PME (ouvert galement
aux ETI, grands groupes, centres de recherche)
Objectif :aider la mise sur le march denouveaux produits (ou de nouveaux procds
de fabrication co-innovants)
Domaines prioritaires :recyclage desmatriaux, eau, matriaux de construction
durables, dmarche cologique des entreprises
et aliments et boissons.
Critre dligibilit :projet innovantprsentant un rel intrt environnemental
et un large potentiel de reproductabilit et de
commercialisation
Financement :50 % des cots totaux
http://ec.europa.eu/environment/
eco-innovation
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Alheure actuelle de nombreuses
PME laborent encore des
produits ou procds innovantsdans un processus ferm
consistant sappuyer uniquement sur des
ressources internes pour gnrer des ides
nouvelles.Afin de les inciter remettreen cause cette approche, souvrir descomptences externes et cooprer avecdes partenaires situs dans leur chane devaleur (centres de R&D, universits, clients,fournisseurs), neuf partenaires europensissus de cinq pays diffrents appartenant lEspace Alpin participent au projetOpenAlps.
Dans le cadre de ce projet, les PME pourrontbnficier de plusieurs services, notamment
accder une plateforme web multilinguedOpen Innovation. Grce cette place demarch en ligne, les PME pourront posterdes besoins en innovation et pourront tremises en relation gratuitement avec despartenaires potentiels offreurs de solutionsinnovantes (PME ou centres de R&D)implants dans tout lEspace Alpin.Dans le cadre de ce projet, lARDI organisedes forums sur lOpen Innovation et dessessions de formation et de sensibilisation lOpen Innovation : acquisition de mthodeset outils, management de la proprit
industrielle, utilisation de la plateforme...Afin de faire merger des projetsdinnovation dans certains domainesprcis, chaque partenaire du projet a misen place un Open Innovation Lab. Il sagit derunir des PME et des centres de R&D quitravailleront ensemble pour dvelopper desproduits et des procds innovants sur unethmatique donne. LARDI a choisi quant--elle de se focaliser sur la filire bois-nergie
en Rhne-Alpes, en relation avec lINPI,et plus particulirement sur lefficacitnergtique et environnementale desolutions de chauffage.Dans le cadre de ce projet transnational,lARDI organise galement une confrenceinternationale sur lOpen Innovation quirunira des intervenants issus diffrentspays de lEspace Alpin le 26 juin 2013(cf. prsentation de la confrence OpenInnovation en page 2).
www.open-alps.eu
OPENALPSDvelopper lOpen Innovation dans les PMELobjectif principal de ce projet de coopration territoriale europenne Espace Alpin, financ par leFond Europen de Dveloppement Rgional (FEDER) et les pays participants, est de favoriser lOpenInnovation dans les PME.
Innovation ouverte.
Ecosphre Technologies intressepar la journe de formation
Pierre Colombot qui dirige Ecosphre Technologies, une entreprisedrmoise employant 11 salaris dans la fabrication de toilettes schespubliques cologiques, ne regrette pas davoir particip, en mars 2013,
la journe de formation lOpen Innovation organise par lARDI : ce
thme mintresse particulirement car notre socit investit fortement
dans la R&D - prs de 10 % de son chiffre daffaires - et cherche impliquer
le plus de monde possible dans le processus dinnovation. Dans le cadre du
7e PCRD nous avons coordonn le projet DryCloset qui sest bien droul.
Sagissant des programmes de R&D que nous menons actuellement, nous
allons continuer nous entourer de partenaires possdant notamment des
comptences en microbiologie, mcanique des fluides et chimie organique.
www.saniverte.com
Coldep Dveloppement satisfaitpar le Forum dinnovation ouverteSelon Julien Jacquety, son dirigeant, Coldep Dveloppement a apprci de participer
lOpen Innovation Forum organis par lARDI en janvier 2013. Cest important pour
cette socit, car elle cherche en permanence valoriser son savoir-faire dans le
domaine des systmes de traitement des effluents aqueux et des procds de
concentration de la biomasse issue des micro-algues marines. Grce au Forum,
Coldep Dveloppement a pu prsenter aux visiteurs sa colonne dpression qui
permet un traitement cologique et conomique de leau. En parallle, elle a pu
nouer de nombreux contacts avec des clients potentiels susceptibles de laider
dvelopper des applications dans dautres domaines que la ptrochimie, comme
celui des eaux de saumure dans lagro-alimentaire en par ticulier. Cette socit
compte candidater aux Open Innovation Awards dans le cadre du projet OpenAlps.
www.coldep.com
Les reprsentants des cinq payspartenaires de lEspace Alpin, dont lARDIpour la France, qui collabore nt dans le
projet europen OpenAlps.
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Cette journe dinformation tait
prside par Jean-Louis Gagnaire,
Vice-Prsident de la Rgion Rhne-
Alpes, charg du dveloppement
conomique, de lindustrie et des PME, de la
recherche et de linnovation.
Sont intervenus durant la matine : Philippe
Maurin-Perrier, prsident de lARDI Rhne-Alpes, Fabienne Faure, dlgue gnralede la Dlgation de la Rgion Rhne-Alpes Bruxelles, Herbert Von Bose, Directeur desTechnologies Industrielles la DG Recherche& Innovation de la Commission Europenne,Colombe Warin, Policy Officer et FragkiskosArchontakis, Policy Officer appartenant tous
deux galement la DG. Les interventionset les changes avec la salle qui ont suiviont surtout port sur les rels enjeuxstratgiques dHorizon 2020 pour lefinancement de linnovation et de la R&D etsur la ncessaire mobilisation des acteurs delconomie de linnovation en Rhne-Alpes
pour amener les entreprises, notammentles PME simpliquer davantage dans lesprogrammes et les rseaux europens .Laprs-midi a notamment t consacreaux changes entre Ples de comptitivitet Clusters rhnalpins et wallonsafin didentifier des synergies et despistes de collaborations, en particulier
intersectorielles.Ce Carrefour Rhne-Alpes Wallonie inEurope devrait tre ritr lautomneprochain, en Rhne-Alpes cette fois, pourpoursuivre les pistes engages lors de cette
journe et pour amener des entreprisesdes deux rgions dvelopper des projets
collaboratifs, dans la perspective despremiers appels projets qui vont trelancs dans le cadre dHorizon 2020.
Contact :Bureau Europe de
lARDI Rhne-Alpes.
Bruxelles.
Herbert
VON BOSE,
Directeur desTechnologiesIndustrielles,DG Recherche
& Innovation,Commissioneuropenne
1.Comment le programme H2020 contribuera-t-il au renforcement dela comptitivit de lindustrie europenne ?
La comptitivit de lEurope dpend trs largement des modles de gestion aviss, des oprations performantes et de lacapacit permanente de lindustrie proposer des produits et des services que des clients du monde entier veulent ache-
ter. Relever ce dfi demande une connaissance et des comptences qui rsultent de notre investissement en recherche
et en innovation. Le nouveau programme Horizon 2020 rapprochera la recherche et linnovation, apportant plus de
cohrence. Il augmentera les investissements publics et privs dans les technologies les plus importantes et il mettra
lindustrie aux commandes, lgard des priorits pertinentes en matire de recherche et dinnovation. De tels investis-
sements sont bnfiques la socit toute entire, non seulement en termes de croissance, de cration de richesse et
demploi, mais aussi travers la cration dune industrie comptitive, oriente vers lexport.
2.Quels sont les nouvelles mesures qui seront prises pour stimulerla participation industrielle H2020 ?
Pendant ces 4 dernires annes, nous avons vu une augmentation considrable de la participation industrielle notreprogramme de recherche, d un nouveau processus collaboratif qui a t mis en uvre fin 2008 pour faire face
la crise conomique et financire. Des partenariats mixtes (public-priv) ont vu le jour et lindustrie a pu dfinir des
feuilles de route pluriannuelles pour la recherche et linnovation, mettant en place des priorits pour la recherche. La
Commission europenne a soutenu cet effort en fournissant des fonds, en ralignant son programme de recherche, et
en jouant le rle de mdiateur neutre dans des activits impliquant des partenaires acadmiques et industriels (de
toutes les tailles). Lindustrie a particip ces efforts avec des contributions en nature. Nous estimons quil serait utile
dappliquer ce mme modle au nouveau programme Horizon 2020.
3.En quoi une participation active un projet H2020 est-elle uneopportunit cl pour une entreprise, et en particulier, pour une PME ?
Aprs un premier appel projets, nous avons dj vu une augmentation significative de la participation industrielle, quitend vers les 50%, avec entre 25 et 30% du budget allant directement aux PME. Avec Horizon 2020, nous souhaitons pour-
suivre ce systme, non seulement cause de sa pertinence et de son attractivit une participation industrielle, mais
aussi parce que lindustrie est prte sy engager, en crant un impact en termes de croissance et demploi, et par rapport
aux objectifs politiques, tels que la rduction dmissions de CO2et une meilleure utilisation des matires premires.
CARREFOURRhne-Alpes Wallonie in EuropeLARDI a organis, le 11 juin dernier la dlgation de la Rgion Rhne-Alpes Bruxelles, une journedinformation et dchanges sur le futur programme cadre Horizon 2020, destination des Ples decomptitivit et des Clusters de Rhne-Alpes.
3q
uestion
s...
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!mpact!nnovationN15June 2013
l e m a g a z i n e d e l i n n o v a ti o n e n R h n e - A l p e s
OPEN INNOVATION SPECI AL
Timefor Europe
HORIZON2020
the European
Unions future
framework
programme
for research,
development and
innovation
page 4
EUROSTARSSupporting R&D
close to market
introduction
page 6
OPENALPSDeveloping Open
Innovationin SMEs
page 8
CLAIREA French-Italian
project on
renewable energy
page 9
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Many companies today have
an innovation strategy based
on a closed model, in which
they generate and develop
their ideas internally to come up with
innovative products or services. To enhance
their competitiveness, they must open their
innovation processes to external ideas,
knowledge and know-how and cooperate
with other players (at a local, national or
international level): this is the principle of
Open Innovation.As French partner of the European OpenAlps
project (see page 8), ARDI Rhne-Alpes is
organising an Open Innovation day on June
26th2013, at the Headquarter of the Rhne-
Alpes Region in Lyon.
The event will be packed with interventions
from innovation players in companies,
covering themes such as the stakes of Open
Innovation for companies, the models and
methods of Open Innovation, the levers
and tools available to improve cooperation
among the actors of an eco-system and theparticularities of small and medium sized
firms.
Wim Vanhaverbeke, a world-renowned
specialist in Open Innovation and co-founder
of the European innovation forum along
with Henry Chesbrough in 2012, will be
speaking early in the day to present the
main principles of Open Innovation. Real
examples and success stories will be
presented to participants with testimonials
from three major groups (SEB, EDF and
WWF) and a round table bringing together
representatives of small and medium sized
firms from France, Germany and Italy.Three discussion workshops will also be open
to participants, during which various French
and European innovation specialists will
be contributing : How to manage an Open
Innovation cooperation ? How can Open Data
empower your innovation approach ? How to
integrate the user in your Open Innovation
approach ?
The day will culminate with the presentation
of the OpenAlps Awards, rewarding small and
medium sized firms from the Alpine Space
that have developed innovative processes orproducts using Open Innovation methods,
and with the official launch of the Open
Innovation OpenAlps web platform.
JUNE 26, LYONStep into the age of Open Innovation
Event.
Organised by ARDI Rhne-Alpes as part of the OpenAlps project, this open day aims topresent a wide range of open innovation approaches and to enable participants to learnmore about the methods and tools available to stimulate their innovation strategy.
Venue:
Headquarter of Rhne-Alpes Region - Lyon
Time:
9am-6pm
Access:
Lyon Perrache railwaystation / Tram T1 Htelde Rgion Montrochet
Contact :
estelle.girard@
ardi-rhonealpes.fr
Open Innovation in Alpine SMEs
PRACTICAL INFO
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ARDI Rhne- Alpes 3
Editorial.
Innovation:Europe takes good care of its SMEs
!mpact!nnovation
N15
juin2013
le magazine de linnovation en Rhne-Alpes
SPECI AL OPEN INNOVATION
Passez en modeEurope
HORIZON2020
Lefuturprogramme
cadredelUnioneuropenne
page4
EUROSTARSSoutenirlaR&D
prochedumarchpage6
OPENALPSDvelopperlOpen
Innovationdans
lesPME
page8
CLAIREUnprojet
franco-italien
surlesnergies
renouvelablespage9
!mpact !nnovation N15 - June 2013Publication de lAgence Rgionale du Dveloppement et de lInnovation///41, rue Garibaldi 69006 Lyon Tl. 04 72 75 47 90///www.ardi-rhonealpes.frDirecteur de la publication : Jean Arcamone///Rdacteur en chef : Daniel Chabbert///Rdaction : ARDI Rhne-Alpes avec la collaboration de Michel Quruel et Vincent Feuillet (NF2)///Ralisation : ///Photographies : ARDI, Jean-Jacques Raynal, Stockbyte
HORIZON 2020 The European Unions future framework programme for research, development and
innovation 4/5//// EUROSTARSSupporting R&D close to market introduction 6//// CIP ECO-INNOVATION
financing the marketing of innovative green products7////OPENALPS Developing Open Innovation in small
and medium sized enterprises8//// CLAIRE A French-Italian project on renewable energy9////
CARREFOUR Rhne-Alpes / Wallonia in Europe10
Sommaire
The European Commission is putting the
finishing touches to Horizon 2020: the next
framework programme to support research and
innovation has a budget of almost 70 billion
euros for the period 2014-2020. A large
proportion of this budget will be reserved for
SMEs, supporting all stages of the innovation
chain through to market launch.
For companies, and SMEs in par ticular, this is anamazing opportunity to be seized. Participating
in a joint innovation project offers a number
of advantages: faster development of new
technologies, improvement of skills in ones
field, exchange and collaboration with leading
European partners, easier access to knowledge
and to new markets, development of industrial
and commercial partnerships, promotion of
skills and know-how beyond national borders
and, of course, access to European funding toreduce R&D/Innovation expenditure.
ARDI has not waited for this new framework
programme to encourage and assist companies
from the Rhne-Alpes region with their research
and innovation projects, as you can see from
this new issue of Impact Innovation.
Our Europe Bureau is specialised in helping
local SMEs to identify the European calls for
projects most relevant to their innovation
projects and company strategies. We assist
with the preparation of their projects; we
point out the regional schemes that can help
build an application. We can also help them to
find partners, thanks to the network we have
developed via our own participation in European
projects such as OpenAlps, Claire and Fidias.Local companies of all sizes must innovate to
remain competitive and develop on new market
and they must do it quickly and well! Quickly in
order to stay a step ahead of the competition,
and well to fulfil actual market expectations.
Such challenges are so much easier to meet
if companies open up to partnerships and
collaborations, i.e. if they implement an Open
Innovation strategy.
In order to increase the awareness of localcompanies, we propose an information day
on this open innovation approach : a full day
of conferences, workshops/discussions and
round tables on June 26that the Headquarters
of the Rhne-Alpes Region in Lyon.
PhilippeMAURIN-PERRIERChairman of ARDI
Rhne-Alpes
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Horizon 2020 will encompass all the EUs research and innovation support measures for the period2014-2020: 7thFramework Programme, Competitiveness and Innovation Framework Programme(CIP) and European Institute of Innovation and Technology (EIT). What are the main directions and
goals of this programme ? What are the new opportunities that it offers to small and medium-sized
enterprises?
HORIZON 2020The European Unions future framework programmefor research, development and innovation
What are the goals and challenges of
the Horizon 2020 programme?
This programme, which is expected to
represent a budget of around 70 billion
euros, takes over from the FP7 in January
2014 and will implement the EU2020
European strategys flagship initiative
Innovation Union. It aims to support
research and innovation, competitiveness
and growth in Europe for the period from2014 to 2020. It is based upon three main
priorities: fundamental research, future
and emerging technologies and research
infrastructures (scientific excellence), the
development of innovation in industry and in
SMEs (industrial leadership) and societal
challenges (health and well-being, clean and
efficient energy, intelligent transport).
What are its main directions ?
One of the main objectives is to encourage
greater involvement from the industrial sector
and from small and medium sized enterprises
in the Calls for Projects. For this purpose, it
has a broader field of action downstream
and includes measures to support excellenceinitiatives through to market launch to reduce
the fracture between research and innovation.
What does it mean in terms of opportunities
for regional SMEs?
A major segment of the programme is devoted
to the promotion of innovation in SMEs.
To encourage them to respond to Calls for
Projects, the Commission intends to simplify
the rules of participation and funding, which
can represent an obstacle in certain cases.
In terms of industrial leadership, SMEs
will be able to adopt the key technologies.A new funding mechanism for pilot lines and
technological demonstration systems will
enable them to speed up the industrialisation
of their innovation and transform it more
quickly into a marketable product. Another
new instrument is the SME instrument to
support innovation in SMEs in three phases:
feasibility study, R&D and demonstration
systems, marketing. Other measures are being
set up to make it easier for SMEs to access
funding and risk capital solutions, to help
them to join European consortiums and toform partnerships with the public sector and
university laboratories.
Framwork programme.
Sbastien GAY,
Manager of ARDI
Rhne-Alpes
Europe Bureau
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ARDI Rhne- Alpes 5
How can industrial companies prepare
themselves for this programme?
They can start by finding out about the
opportunities, by consolidating their network
of potential partners and by exploring the
CORDIS database, for example. This database
offers a rapid overview of the prioritytechnological themes, the profile of the most
dynamic industrial and academic players.
Generally speaking, regional SMEs can contact
our European programmes team at any time,
since its mission involves monitoring the EC
programmes open to SMEs. Our team can alert
the SMEs concerned and orient them towards
the most relevant Call for Projects. Then, we
can help them to prepare their application,
providing advice, lists of experts and potential
partners, consortiums in formation, etc.
Industry managers will soon be able to findout more about Horizon 2020 because we
are in the process of organising information
meetings on this topic for next autumn.
http://ec.europa.eu/research/
horizon2020
European project:the recipes for success, according toClaude RiegClaude Rieg is a consultant who spent five years in the Industrial Technologies division
of the European Commissions research division, where his job involved assessing the
numerous proposals presented by companies in response to Calls for Projects. This makes
him an excellent advisor for French industrial compagnies who are interested in European
programmes. He advises the following:
Never miss an opportunity to find out about Calls for Projects. Always attend
information meetings organised by structures such as ARDI Rhne-Alpes, the
national contact points and competitiveness clusters. This is the best way of
finding out the detailed content of the programmes available and to make
contact with specialists on the subject.
Even if your are tempted to take on the coordination of a joint project, try not
to do so for your first European project. It is best to have a first experience as a
simple partner before taking on such responsibilities.
Appoint a project manager who speaks good English to be responsible for
monitoring the project through to completion.
It is not easy to prepare a relevant application file when you are doing it for the
first time. Do not hesitate to ask for help from a specialised consultant.
Pay particular attention to the simplified file for a two-phase Call for Projects. In
just a few pages, you have to show the advantages of your project, its relevance,
solidity and your own motivation. The stakes are high because more than half
the applications are rejected at this stage.
Establish a network of partners with skills to complement your own. Success
demands the implementation of a full chain of expertise.
Do not expect immediate benefits. Launching a European project is a medium
to long-term operation, a means of approaching the international market and
of maintaining your position in relation to your most dynamic competitors.
Specific support for industry
For the European Commission,
there are six strategic generic
technologies that affect the
competitiveness of European industryon the global market :micro- and
nano-electronics, advanced materials,
nanotechnologies, biotechnologies,
photonics and advanced production
systems. Based on the fact that
European players are in possession ofreal assets in these areas, being among
the best in terms of patent registrations,
Horizon 2020 creates various schemes
to help them to make the most of their
innovations at an industrial level and to
bring them to the market.
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E
urostars is mainly aimed at
SMEs who spend at least 10%
of their turnover or payroll on
R&D. One of the priority goalsof this programme is to encourage
such companies to get involved in
collaborative R&D projects, along
with other companies and research
institutions from another of the 33
partner countries of the Eureka-Eurostars
Network.
The consortium must include at least
two independent partners (including
at least one SME) from two different
countries. The project coordinated by an
R&D-performing SME can last up to three
years. All technological areas and markets
are concerned, but the project must result
in the development of a market-driven
innovation (product, process or service) ofhigh European added value.
The partners have up to the two years
after the end of the project to launch
the innovative product on the market.
Inspired by the American incentive
programme, Small Business Innovation
Research, Eurostars can help companies
to finance pilot lines and demonstration
systems, tools that help accelerate the
industrialisation of the innovation and
accelerate its transformation into a
marketable product.
The partners accepted on the programme
are financed by the national innovation
support structures (OSEO in France),
funding being provided in the form ofgrants covering up to 40% of eligible
costs for R&D SMEs and 30% for the other
French partners (grant rates vary from
one country to another). The next Call for
Projects will be launched at the end of
2013, and closed early in 2014. ARDI Rhne-
Alpes will be organising an information
meeting on this Call for Projects at the
beginning of October 2013.
www.eurostars-eureka.eu/
EUROSTARSSupporting R&D close to market introductionThe European Commission will continue to support Eurostars as part of the Horizon 2020 programme.This Call for Projects, launched in 2007, aims to encourage SMEs that invest heavily in R&D to participate
in international and collaborative research and innovation projects.
Patrick CORNETPatrick Cornet manages collaborative programmes for
OSEOs international division and is the national EUREKA
Eurostars coordinator.
A fruitful collaboration
with ARDIAlmost five years after its launch, the positive results of the Eurostarsprogramme are visible, wi th more than 50 million euros being grantedto more than 200 French SMEs. The consortiums, comprising an average of
three partners, proposed projects representing from 1 to 2 million euros.
As manager of the Eurostars programme in France, I appreciate working
with ARDI. This r egional office is an excellent channel of contact with SMEs,
and plays a decisive role in the emergence of projects. Thanks to support
from ARDIs Europe Bureau, many companies have been able to validate
their project and prepare valuable application files quickly. The information
meetings organised in the Rhne-Alpes area are an ef ficient way of informing
companies of the programme and enable me to meet entrepreneurs who
have interesting projects to propose. ARDI makes a significant contribution
to ensuring that Rhne-Alpes remains one of the most active regions in the
Eurostars programme.
www.oseo.fr
Michel DOMENGETMichel Domenget is CEO of Noraker
Without ARDI, we wouldnot have applied
Our company is specialised in
implantable medical devices madefrom synthetic biomaterials for orthopaedic and dental
purposes. We are constantly looking for new bone-filling
materials. In 2012, we identified a new partner in Germany
who was prepared to work with us on the development of a
new bioactive composite material, but we had no idea how to
make the cooperation project work. When we heard about the
Eurostars programme at an information meeting organised by
ARDI, we reacted quickly, and, in collaboration with our par tner,
decided to respond to the Call for Projects that closed in early
2013. ARDI helped us to prepare an application file that we hope
will qualify.
www.noraker.com
Market orientation.
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At present, many SMEs still
develop innovative productsand processes according to a
closed process that uses only
internal resources to generate new ideas.
To encourage them to question this
approach, to open up to external skills and
to cooperate with partners from their own
value chain (R&D centres, universities,
clients, suppliers), nine European partners
from five different countries in the Alpine
Space are mobilised by the OpenAlps project.
As part of this project, SMEs will be offered
various services, and particularly access
to a multi-lingual Open Innovation web
platform. This on-line market place allowsSMEs to post their innovation needs and to
make contact (free of charge) with potential
partners with innovative solutions to offer
(other small business or R&D centres)
located within the Alpine Space.
The project also includes Open Innovation
forums organised by ARDI, and training
and awareness sessions in Open
Innovation: acquisition of methods and
tools, management of industrial property,
platform use, etc.
To encourage the emergence of innovative
projects in certain specific fields, each
project partner has set up an Open
Innovation Lab. The purpose is to bring
SMEs and R&D centres to work together
on the development of innovative products
and services on a given theme. ARDI has
chose to focus on the wood-energy sector
in Rhne-Alpes, in collaboration with
INPI, and more specifically on the energyand environmental efficiency of heating
solutions.
As part of this trans-national project, ARDI is
also organising an international conference
on Open Innovation on June 26th2013, with
speakers from the different countries of
the Alpine Space (see the Open Innovation
conference presentation on page 2 for more
details).
www.open-alps.eu
OPENALPSDeveloping Open Innovation in smalland medium sized enterprisesThe main objective of this European Alpine Space cooperation project, funded by the European Regional
Development Fund (ERDF) and contributor countries, is to encourage Open Innovation in small and
medium sized enterprises.
Open innovation.
Interest from Ecosphre Technologiesfor the Open Innovation Training
Pierre Colombot, director of Ecosphre Technologies, acompany based in the Drome area, employing 11 people on themanufacture of ecological dry toilets for public areas, attended
the Open Innovation training day in March 2013, organised by ARDI:
The theme was of particular interest since our company invests
heavily in R&D almost 10% of our turnover. We seek to involve as
many contributors as possible in our innovation process. For the 7th
Framework Programme, we coordinated the DryCloset project, which
was a success. In terms of our current R&D programmes, we intend
to continue to work with partners skilled in the fields of microbiology,
fluid mechanics and organic chemistry.
www.saniverte.com
Coldep Dveloppement satisfied bythe Open Innovation forumThe director of Coldep Dveloppement, Julien Jacquety, appreciated the Open
Innovation Forum organised by ARDI in January 2013. Such initiatives are important
for this company, since it constantly seeks to further its know-how in the field of
aqueous waste treatment systems and processes to concentrate marine micro-
algae biomass. Coldep Dveloppement was able to use the forum to present visitors
with its depressurising column, which enables ecological, economic treatment of
water. At the same time, it was able to make contacts with a large number of potential
clients, that may be able to help with the development of applications in fields
other than petrochemicals, such as sectors concerned with brine solutions in thefood-processing industry in particular. This company intends to apply for the Open
Innovation Awards as part of the OpenAlps project.
www.coldep.com
The five Alpine Space countries
representatives, including ARDI for
France, who are working together in the
OpenAlps project.
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Monographs on the storage
of hydrogen and smart
grids, intra-company
meetings, benchmarking
on SME production diversification support
experiments, scientific, technological and
economic events, in-house researcher
mobility the Rhne-Alpes and Piedmont
regions have carried out a multitude ofcross-border actions since September 2011
on the theme of renewable energies, as part
of the European CLAIRE project funded by
the Interreg-Alcotra programme.
In partnership with energy clusters
(Tenerrdis and Envipark) and business
support associations (Confindustria
and ARDI Rhne-Alpes), they stimulate
innovation and productive diversification
of local industrial sectors towards the new
energies market, while developing synergy
between cross-border territories.
For example, a delegation of tencompany directors and seven institution
representatives and researchers from
France carried out a prospective mission
on biomass energy recycling last February
in Torino. This trip enabled French SME
directors to meet with their Italian
counterparts. Another theme coordinated
by ARDI is the diversification of SMEs
towards the sector of building energy
efficiency, as discussed on June 20that the
Savoie Technolac National Institute of Solar
Energy. Around fifty participants gained
insight into this topic via workshops andvisits. Five SMEs were finally selected for
specific support before being oriented
towards the SME Plan.
FIDIASre-invents green-tech fundingfor the Alpine Space
Promoting eco-innovations as a lever of competitivness for SMEsin the Alpine Space via the development of innovative financialinstruments and services is the goal of the European InnovativeFinancial Instruments for Sustainable Development in Alpine
Space programme (FIDIAS), involving 11 partners from the Alpine
Space (Italy, Austr ia, Slovenia, Germany and France), including the Marseille Provence
Chamber of Commerce and Industry, ARDI Rhne-Alpes and the European Association
of Elected Representatives from Mountain Regions (AEM).
The three-year programme began on July 1st2012, aiming to improve funding
possibilities for SMEs by creating a trans-national network of financial operators
and by improving access to information for local and regional authorities as well as
for SMEs. In response to a review of the existing financial services and instruments
in the five participant countries, five innovative funding service typologies will
be developed around crowdfunding, access to loans by very small businesses, the
generation of value from industrial property, European Calls for Projects and a serviceto bring SMEs and financial operators into contact The object ives are to identify
good practices and to propose innovative financial instruments. The financial
services defined will be tested, starting at the end of 2013, by around 200 SMEs from
the Alpine Space.
Ideallintegrates users inthe design process
The Integrating Design for All in LivingLabs project (Ideall), selected by theEuropean Commission, aims to strengthenthe ties between design, non-technological
innovation and competitiveness by
bringing two communities together. One, the design centres
and associations specialised in design for all; the other, living
labs (where research, industry and end users get together).
Coordinated and managed by the Cit du Design, Saint-Etienne,
this programme launched in January 2012 is focussed on
the development of a user-centred toolbox. It is based on
the practices of the projects eleven partners from seven
European countries. The project helps SMEs to improve their
understanding of client and user needs and expectations.
ARDI, one of the projects partners, is current working onidentifying uses, with help from living labs such as E-care and
Institut Bocuse.
CLAIREA French-Italian project on renewable energyA cross-border project between the Rhne-Alpes and Piedmont regions, CLAIRE (Clusters Alpins
Industrie Recherche Energie) aims to support the production diversification of SMEs towardsnew energy technologies markets.
Renewable energies.
February 6, a delegation of company
managers, researchers and institutional
representatives from Rhne-Alpes met
their Italian counterparts in Turin.
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This information day was chaired
by Jean-Louis Gagnaire, Vice-
Chairman of the Rhne-Alpes
region, who is responsible for
economic development, industry, SMEs,
research and innovation.
The morning session included interventions
by Philippe Maurin-Perrier, chairman of
ARDI Rhne-Alpes, Fabienne Faure, directorof the Rhne-Alpes region delegation in
Brussels, Herbert Von Bose, Director of
Industrial Technologies at the European
Commissions DG Research and Innovation,
Colombe Warin, Policy Officer and
Fragkiskos Archontakis, Project Officer, both
from the European Commissions DG
Research and Innovation. The interventions
and subsequent question and answer
sessions with the public were mainly
focussed on the real strategic stakes of
Horizon 2020 in terms of funding for
innovation and R&D and on the need
for mobilisation by all the players of the
innovation economy in Rhne-Alpes toencourage companies, and particularly
SMEs, to get more involved in European
programmes and networks.
The afternoon was largely devoted to
discussions between representatives from
the competitiveness clusters of Rhne-Alpes
and Wallonia, to identify synergies and
areas for collaboration, particularly on inter-
sectorial themes.
We plan to repeat this Rhne-Alpes
Wallonia crossroads in Europe next autumn,
this time in Rhne-Alpes, to continue with
the ideas evoked during this first event,
and to get companies from both regions to
develop joint projects, in view of the firstcalls for projects to be issued within the
framework of Horizon 2020.
Contact:ARDI Rhne-Alpes
Europe Bureau.
Brussels.
Herbert
VON BOSE,
DirectorIndustrialTechnologies,
DG Research &Innovation,EuropeanCommission
1.How will H2020 contribute to strengthen the competitiveness ofthe European industry?Europes competitiveness depends to a very large degree on clever business models, on effective operations and on
the continuous ability of its industry to offer products and services that global customers want to buy. To achieve this
requires knowledge and skills which are the outcomes of our investment in research and innovation. The new Horizon
2020 programme will bring research and innovation closer and more coherently together, it will increase public and
private investment in key technologies and it will put industry on the driving seat with regard to the relevant priorities
in research and innovation. Such investments are worthwhile as they benefit society, not only in terms of growth, wealth
creation and jobs, but also through a competitive, export-minded industry.
2.Which new measures will be taken to boost the industrial participationin H2020?
In the last 4 years we have witnessed a tremendous increase in industrial participation in our research programme.
This is due to a new collaborative scheme that has been introduced in response to the financial and economic crisis in late
2008. Public-private partnerships were formed and industry has been able to define multi-annual research and inno-
vation roadmaps in which research priorities were set up. The European Commission has supported this effort through
funding, the realignment of its research programme and by acting as an honest broker in activities that involve
academic and industrial partners (large and small). Industry contributed to those efforts through in-kind contributions.
This we believe is a good model to use in the new Horizon 2020 programme.
3.How do active participations in H2020 projects represent a keyopportunity for companies, and especially for SME?
Already after a first call for proposals we have seen a sharp increase in industrial participation gradually reaching 50%,with 25-30% of the budget directly benefiting small and medium-sized enterprises. In Horizon 2020 we want to continue
with this scheme, not only because it is relevant and very attractive to industrial participation, but also because industry
is willing to engage and commit by creating an impact in terms of growth and jobs and with regards to policy objectives
like reduced CO emissionsandmoreefficientuse ofrawmaterials
CARREFOURRhne-Alpes Wallonia in EuropeOn June 11th, ARDI organised an information day in Brussels on the opportunities of the future framework
programme, Horizon 2020, for the competitiveness clusters of the Rhne-Alpes areas.
3Q
uestionsto...