© 2012 Lyris | 1 |

Andrew King, Sr. Strategy Consultant, Lyris

Anatomy of the Perfect Email Design (Part1)

© 2013 Lyris | 2 |

About Lyris

Established: 1994 Customers: 5,000+ Employees: 160 Headquarters: Emeryville, CA Locations: New York, Atlanta,

Minneapolis, London, Sydney, Buenos Aires, Sao Paolo

We power data-driven interactive

marketing campaigns that

facilitate superior engagement,

increase conversions, and deliver

measurable business value

© 2013 Lyris | 3 |

Today’s Presenter

Andrew KingSr. Strategy Consultant, Lyris

@akingkiwi

© 2012 Lyris | 4 |

Where are your emails opened? Anatomy of the perfect email design Common email design issues Real life designs that get it right Steps for optimizing Questions

Agenda

Where are your emails opened?

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Your emails could be opened

Anywhere

© 2012 Lyris | 7 |

At any

Time

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Your email could be opened in a wide range of email clients

Source: Litmus Email Analytics – July 2013

Desktop33%

Mobile44%

Webmail23%

© 2012 Lyris | 9 |

Location of smartphone usage

Source: Google – Our Mobile Planet

Home

Work

On-the-go

In a store

Restaurant

Cafe or coffee shop

Doctor's office

Airport

At a social gathering/function/event

Public transport

School

Somewhere else

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

95.7%

71.3%

83.8%

82.9%

82.1%

61.2%

63.7%

55.5%

70.2%

44.9%

39.1%

4.6%

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90%Of gen Y’s check their smartphones

before they get out of bed

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62%Of shoppers use a mobile device in-store

to check prices

© 2012 Lyris | 12 |

75%Of Americans admit to using

their mobile phone while in the bathroom

© 2012 Lyris | 13 |

Listen to music of any type19%

Play video games9%

Read a book5%

Use the Internet on another device16%Read the newspaper or a magazine

7%

Watch television programs

21%

Watch movies13%

No other usage while using the internet on smartphone

7%

None of these2%

People multi-task while using their mobiles

© 2012 Lyris | 14 |

These email clients are still

Popular

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Email client market share

Calculated from 205 million opens tracked by Litmus Email Analytics in April 2013

1. Apple iPhone – 23%

2. Outlook – 18%

3. Apple iPad – 11%

4. Apple Mail – 9%

5. Google Android – 8%

6. Yahoo! Mail – 6%

7. Outlook.com – 6%

8. Gmail – 4%

9. Windows Live mail – 3%

10. Windows Mail – 1%Source: Litmus

© 2012 Lyris | 16 |

Your email design needs to optimized for all

Environments