8/9/2019 AMD Success Story
1/1
Highly Engaging Company Social Network
Customer
AdvancedMicroDevices,Inc.(AMD)(NYSE:AMD)isan
AmericanmultinationalsemiconductorcompanybasedinSunnyvale,California,thatdevelopscomputerprocessors
andrelatedtechnologiesforcommercialandconsumermarkets.
Itsfuntowatchhowthistoolis
helpingtheworldwideteamstart
toconnectinnewways,create
newgroupsandotherwiseextend
ourFusionstrategy.
NigelDisau,SVPandCMO
Solution
AMDusedsocialmediaonanexternalbasisforsometimetogetitsmessageout.MorerecentlyafAMDemployeesstartedaYammernetworkanditwasimmediatelyadopted.AMDsworldwidetea
wasabletoconnectandshareknowledgeinnewways.AMDhostsaquarterlyWorldcast,anallemployeewebcast,andintheirmostrecenteditiontheyencouragedemployeestouseYammerto
commentandaskquestions.TherearenowanabundanceofYammerGroupsformedbyAMD
employeestohostdiscussionswithsubsetsofthenetwork.
Results & Benefits
AdoptionandengagementareextremelyhighbecauseYammerseasytouseinterfaceissimtofamiliarconsumersocialnetworks.
Yammerhasconnectedaglobalcompany. Groupsareformingandflourishingtobetterorganizeanddistributerelevantcontent.
Company AdvancedMicroDevices,Inc.
Industry Semiconductors
Employees 14,700
Revenue 5.808billion(2008)
Founded 1969
Case Stud