8/9/2019 AMD Success Story

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Highly Engaging Company Social Network

Customer

AdvancedMicroDevices,Inc.(AMD)(NYSE:AMD)isan

AmericanmultinationalsemiconductorcompanybasedinSunnyvale,California,thatdevelopscomputerprocessors

andrelatedtechnologiesforcommercialandconsumermarkets.

Itsfuntowatchhowthistoolis

helpingtheworldwideteamstart

toconnectinnewways,create

newgroupsandotherwiseextend

ourFusionstrategy.

NigelDisau,SVPandCMO

Solution

AMDusedsocialmediaonanexternalbasisforsometimetogetitsmessageout.MorerecentlyafAMDemployeesstartedaYammernetworkanditwasimmediatelyadopted.AMDsworldwidetea

wasabletoconnectandshareknowledgeinnewways.AMDhostsaquarterlyWorldcast,anallemployeewebcast,andintheirmostrecenteditiontheyencouragedemployeestouseYammerto

commentandaskquestions.TherearenowanabundanceofYammerGroupsformedbyAMD

employeestohostdiscussionswithsubsetsofthenetwork.

Results & Benefits

AdoptionandengagementareextremelyhighbecauseYammerseasytouseinterfaceissimtofamiliarconsumersocialnetworks.

Yammerhasconnectedaglobalcompany. Groupsareformingandflourishingtobetterorganizeanddistributerelevantcontent.

Company AdvancedMicroDevices,Inc.

Industry Semiconductors

Employees 14,700

Revenue 5.808billion(2008)

Founded 1969

Case Stud