NewsRelease–January2012 Page1
KATARIAtointroduceAllNaturalIndianCookingSaucesandIndianChutneys
atWinterFancyFoodShow(BOOTH4246)
Afterasuccessful2011nationalexpansioninCanada,weareverypleasedtobringourNEWlineofauthenticAllNatural
IndianCookingSaucesandIndianChutneystotheUnitedStates!
OurvisionistobeNorthAmerica’s#1sellingethnicIndianSaucebrand.Katariabringsthebestinquality,taste,and
authenticityforIndianfoodproducts.Afterbeinginthemarketforashorttime,wehavegainedasignificantpresence
acrossCanadaasKatariasaucesoutsellsomemajorcompetitorproducts,whichhavebeeninthebusinessforyears.
KatariahasbeenextremelywellreceivedbyCanadianEthnicandMainstreamconsumers,aswellasfoodservicechains,
withcustomersincludingLoblaw,Sobey’s,Metro,Costco,LongosandGordonFoodService.
WeinviteyoutomeettheKatariafamilyatbooth4246todiscoverhowyoucanProfitwithKataria’sexceptionalproduct
qualityandservice.
KatariahasthebestcondimentChutneysaucesforallofthefrozenandfreshIndiansnacksthatyoucurrentlycarry–
includingsamosas,pakoras,bhel,etc.By‘best’wemeanweprovidetherealtasteofIndiainconvenientsqueezebottles.
ChutneysaucescurrentlyonthemarketaretraditionallyusedwithIndiansnackssuchassamosas,pakoras,veggies,cornon
thecob,bhelpuri,kebabs,barbecuechickenorbeefamongothers.TheMint&Corianderistraditionallyusedasapickle
(orsidedippingsauce)withlunchanddinner–irrespectiveofmealcontents.Andforthemainstream,itcanbeusedasa
marinadeonvariousmeatsespeciallylambandchicken.Thesearecondimentsaucesthatwillgowithalmostanything.
Tamarind&DateChutneysauce,especially,islikeaketchupsauceforsoutheastAsians.Recipeshavebeenpasseddown
fromgenerationtogeneration–makingthemalmostimpossibletoduplicate.Theybringtogethertherightblendoffruits,
spicesandherbstodeliverauthenticflavoursofIndia.Equallyimportant,theyareallmadefromnaturalingredientsand
containnoartificialflavours.
Katariahasdevelopedacomprehensivebrandingstrategyandmarketingplantopromoteourproducts.Promotional
samplingisanimportantpartofit.
Thebestwaytoprovewhatwesayistohaveatastetest–giveusafewminutesofyourtimeandyou(andyour
colleagues)bethejudge.Wearelookingforwardtomeetingyouattheshow.
NewsRelease–January2012 Page2
BelowisabriefdescriptionofourNEWandrapidlygrowingAllNaturalcookingsauceline.
AllNaturalButterChicken–amildanddelicatebutterytomatoandcreamcookingsauce;madewithamedleyofspices
includingginger,garlic,cumin,cloves,cinnamon,corianderandfenugreek.Ourmostpopular,it’ssimplydeliciouswith
mostmeats,vegetablesandseafood.
AllNaturalRoganJosh–anaromaticandspicycurrycookingsauce;madewithaflavorfulblendoftomatoandspices
includingginger,garlic,cloves,cinnamon,cumin,greencardamomandmanyothers.Simmerwithlamb,goatorchicken
andserveoverabedofbasmatirice.
AllNaturalKorma–asilkyrichcreamcurrycookingsauce;slowlypreparedwithamixtureyogurt,cream,pureed
cashews,andspicessuchasginger,garlic,fennelseeds,corianderandgreen&blackcardamom.Partnerswellwith
Chicken,Lamborvegetables.
AllNaturalTikkaMasala–amediumspicycurrycookingsauce;madewithjusttherightblendofonion,tomato,cream
andspicesincludingginger,cumin,cilanatro,fenugreekandmore.MakesourfavoriteTikkaMasalaChicken.
AllNaturalVegetableCurry–atraditionalvegetablecurrycookingsauce;madewithadeliciousblendofonion,tomato
andspicessuchasginger,garlicandmore.MatterPaneer,RajmaorAlooMatteranyone?
AboutUs
InspiredbytraditionandconveniencetheKatariafamilyfoundedKatariaFoodsInc.in2006.Itall
startedwithtwodateIndianChutneys,whichservedagrowingIndo‐Canadianpopulationaroundthe
Torontoarea.Astheseproductswerereceivedwithsuchravereviews,newChutneysweresoonto
followincludingMint,CorianderandAchariMango.In2008,asthecompanyexpandedbeyonditslocal
rootstoborderingStatesandProvinces,TastemakerKiranKatariawithhersonRishi,nowPresident,
starteddevelopingtheirlineofAllNaturalcookingsauces.Afterinvestinginstate‐of‐the‐artequipmentandanewplant,in
2011KFI–AllNaturalCookingSauceswerelaunchedintoconsumerandfoodservicemarkets.Katariaisnowpleasedto
bringtheprovenauthentictasteofit’scookingsaucesandchutneystotherestoftheworld.
Formoreinformation:VisitBooth4246atWinterFancyFoodShow,January15–17,2012orcontact
PeterHenderson,ManagingDirectororRishiKataria,PresidentofKatariaFoodsInc.
E:[email protected]:1.800.387.2585or416.452.8954website:www.kficanada.ca
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