NewsRelease–January2012 Page1

KATARIAtointroduceAllNaturalIndianCookingSaucesandIndianChutneys

atWinterFancyFoodShow(BOOTH4246)

Afterasuccessful2011nationalexpansioninCanada,weareverypleasedtobringourNEWlineofauthenticAllNatural

IndianCookingSaucesandIndianChutneystotheUnitedStates!

OurvisionistobeNorthAmerica’s#1sellingethnicIndianSaucebrand.Katariabringsthebestinquality,taste,and

authenticityforIndianfoodproducts.Afterbeinginthemarketforashorttime,wehavegainedasignificantpresence

acrossCanadaasKatariasaucesoutsellsomemajorcompetitorproducts,whichhavebeeninthebusinessforyears.

KatariahasbeenextremelywellreceivedbyCanadianEthnicandMainstreamconsumers,aswellasfoodservicechains,

withcustomersincludingLoblaw,Sobey’s,Metro,Costco,LongosandGordonFoodService.

WeinviteyoutomeettheKatariafamilyatbooth4246todiscoverhowyoucanProfitwithKataria’sexceptionalproduct

qualityandservice.

KatariahasthebestcondimentChutneysaucesforallofthefrozenandfreshIndiansnacksthatyoucurrentlycarry–

includingsamosas,pakoras,bhel,etc.By‘best’wemeanweprovidetherealtasteofIndiainconvenientsqueezebottles.

ChutneysaucescurrentlyonthemarketaretraditionallyusedwithIndiansnackssuchassamosas,pakoras,veggies,cornon

thecob,bhelpuri,kebabs,barbecuechickenorbeefamongothers.TheMint&Corianderistraditionallyusedasapickle

(orsidedippingsauce)withlunchanddinner–irrespectiveofmealcontents.Andforthemainstream,itcanbeusedasa

marinadeonvariousmeatsespeciallylambandchicken.Thesearecondimentsaucesthatwillgowithalmostanything.

Tamarind&DateChutneysauce,especially,islikeaketchupsauceforsoutheastAsians.Recipeshavebeenpasseddown

fromgenerationtogeneration–makingthemalmostimpossibletoduplicate.Theybringtogethertherightblendoffruits,

spicesandherbstodeliverauthenticflavoursofIndia.Equallyimportant,theyareallmadefromnaturalingredientsand

containnoartificialflavours.

Katariahasdevelopedacomprehensivebrandingstrategyandmarketingplantopromoteourproducts.Promotional

samplingisanimportantpartofit.

Thebestwaytoprovewhatwesayistohaveatastetest–giveusafewminutesofyourtimeandyou(andyour

colleagues)bethejudge.Wearelookingforwardtomeetingyouattheshow.

NewsRelease–January2012 Page2

BelowisabriefdescriptionofourNEWandrapidlygrowingAllNaturalcookingsauceline.

AllNaturalButterChicken–amildanddelicatebutterytomatoandcreamcookingsauce;madewithamedleyofspices

includingginger,garlic,cumin,cloves,cinnamon,corianderandfenugreek.Ourmostpopular,it’ssimplydeliciouswith

mostmeats,vegetablesandseafood.

AllNaturalRoganJosh–anaromaticandspicycurrycookingsauce;madewithaflavorfulblendoftomatoandspices

includingginger,garlic,cloves,cinnamon,cumin,greencardamomandmanyothers.Simmerwithlamb,goatorchicken

andserveoverabedofbasmatirice.

AllNaturalKorma–asilkyrichcreamcurrycookingsauce;slowlypreparedwithamixtureyogurt,cream,pureed

cashews,andspicessuchasginger,garlic,fennelseeds,corianderandgreen&blackcardamom.Partnerswellwith

Chicken,Lamborvegetables.

AllNaturalTikkaMasala–amediumspicycurrycookingsauce;madewithjusttherightblendofonion,tomato,cream

andspicesincludingginger,cumin,cilanatro,fenugreekandmore.MakesourfavoriteTikkaMasalaChicken.

AllNaturalVegetableCurry–atraditionalvegetablecurrycookingsauce;madewithadeliciousblendofonion,tomato

andspicessuchasginger,garlicandmore.MatterPaneer,RajmaorAlooMatteranyone?

AboutUs

InspiredbytraditionandconveniencetheKatariafamilyfoundedKatariaFoodsInc.in2006.Itall

startedwithtwodateIndianChutneys,whichservedagrowingIndo‐Canadianpopulationaroundthe

Torontoarea.Astheseproductswerereceivedwithsuchravereviews,newChutneysweresoonto

followincludingMint,CorianderandAchariMango.In2008,asthecompanyexpandedbeyonditslocal

rootstoborderingStatesandProvinces,TastemakerKiranKatariawithhersonRishi,nowPresident,

starteddevelopingtheirlineofAllNaturalcookingsauces.Afterinvestinginstate‐of‐the‐artequipmentandanewplant,in

2011KFI–AllNaturalCookingSauceswerelaunchedintoconsumerandfoodservicemarkets.Katariaisnowpleasedto

bringtheprovenauthentictasteofit’scookingsaucesandchutneystotherestoftheworld.

Formoreinformation:VisitBooth4246atWinterFancyFoodShow,January15–17,2012orcontact

PeterHenderson,ManagingDirectororRishiKataria,PresidentofKatariaFoodsInc.

E:KFI@kficanada.caP:1.800.387.2585or416.452.8954website:www.kficanada.ca