ALBERT J. ELLIS AIRPORT AIRPORT CONCESSIONS DISADVANTAGED
BUSINESS ENTERPRISE PROGRAM
FY 2020-2022 Goals and Methodology Report
Albert J. Ellis Airport FY 2020-2022 ACDBE Program
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TABLE OF CONTENTS
Section 1 - ACDBE Policy Statement .................................................................................................... 3
1.1 Introduction ...................................................................................................................................... 3
1.2 Policy Statement .............................................................................................................................. 3
Section 2 - Goals and Methodology ....................................................................................................... 4
2.1 Introduction ....................................................................................................................................... 4
2.2 ACDBE Non-Car Rental Goal Methodology ..................................................................................... 4
2.2.1 Current 2.2.1 Non-Car Rental Concessionaires ............................................................... 4
2.2.2 Step One – Determination of the Base Figure .................................................................. 4
2.2.3 Step Two – Examination of Criteria for Adjustment to Base Figure .................................. 5
2.2.4 Race-Neutral vs. Race-Conscious Methods ..................................................................... 6
2.3 ACDBE Car Rental Goal Methodology ............................................................................................. 7
2.3.1 Current Car Rental Concessionaires ................................................................................ 7
2.3.2 Step One – Determination of the Base Figure .................................................................. 7
2.3.3 Step Two – Examination of Criteria for Adjustment to Base Figure .................................. 8
2.3.4 Race-Neutral vs. Race-Conscious methods ..................................................................... 8
2.4 Public Participation ........................................................................................................................... 9
2.5 Summary .......................................................................................................................................... 10
Appendix A: Public Comment Affidavit
Appendix B: Outreach Message
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SECTION 1 - ACDBE POLICY STATEMENT 1.1 INTRODUCTION
The Albert J. Ellis Airport has established an Airport Concession Disadvantaged Business Enterprise
(ACDBE) Program in accordance with regulations of the U.S. Department of Transportation (DOT), 49 CFR
Part 23. The Albert J. Ellis Airport has received Federal financial assistance from the Department of
Transportation, and as a condition of receiving this assistance, the Albert J. Ellis Airport has signed an
assurance that it will comply with 49 CFR Part 23.
1.2 POLICY STATEMENT
It is the policy of the Albert J. Ellis Airport to ensure that DBEs, as defined in part 23, have an equal
opportunity to receive and participate in DOT-assisted contracts. It is also our policy to:
1. Ensure nondiscrimination in the award and administration of opportunities for concessions.
2. To create a level playing field on which ACDBEs can compete fairly for opportunities for
concessions.
3. To ensure that the Albert J. Ellis Airport’s ACDBE program is narrowly tailored in accordance
with applicable law.
4. To ensure that only firms which fully meet the requirements of Part 23 eligibility standards are
permitted to participate as ACDBEs at our airport.
5. To help remove barriers to the participation of ACDBEs in opportunities for concessions.
6. To provide flexibility to our airport in establishing and providing opportunities for ACDBEs.
Sandra J. Janssen, Manager of Finance and Administration, has been delegated as the ACDBE Liaison
Officer. In that capacity, Sandra Janssen is responsible for implementing all aspects of the DBE program.
Implementation of the ACDBE program is accorded the same priority as compliance with all other legal
obligations incurred by the Albert J. Ellis Airport in its financial assistance agreements with the Department
of Transportation.
Albert J. Ellis Airport has disseminated this policy statement to the Albert J. Ellis Airport Commission and
all of the components of our organization. We have distributed this statement to ACDBE and non-ACDBE
concessionaires in our area by way of the Airport’s website.
____________________________________________________________________________________
Sandra J. Janssen, Mgr. of Finance and Administration Date
Albert J. Ellis Airport FY 2020-2022 ACDBE Program
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SECTION 2 - GOALS AND METHODOLOGY 2.1 INTRODUCTION
As the Airport is a recipient of federal funds for projects, it is required under 49 CFR Part 23 (Part 23) to
establish an ACDBE program. Under these regulations, recipient airports are required to establish goals for
ACDBE participation in airport concessionaire opportunities if concessionaire revenues annually exceed
prescribed amounts. The goals are determined for three-year overall periods on an annual basis. This
section details the methodologies used to determine ACDBE participation goals. Goals are determined
separately for car rental concessionaires and non-car rental concessionaires. The structure for setting each
goal includes a determination of a base figure, followed by an adjustment to that base figure in recognition
of several factors.
2.2 ACDBE NON-CAR RENTAL GOAL METHODOLOGY
Based on historical data, the Albert J. Ellis Airport (the Airport) annually has non-car rental concessionaire
revenues greater than $200,000. Because revenues exceed this amount, according to Part 23, the Airport
must establish a goal for non-car rental ACDBE participation. The goal is intended to cover the three-year
period from 2020 through 2022. The following subsections outline the methodology used to determine the
goal for non-car rental ACDBE participation.
2.2.1 CURRENT NON-CAR RENTAL CONCESSIONAIRES
Currently, the Airport has contracts with several non-car rental concessionaires. These include vending,
jewelry kiosk, ATM, Arcade, Advertising and Food & Beverage. The concessionaires are listed below in
Table 2.1 with Fiscal Year (FY) 2015 gross revenues. Of note, Food & Beverage Concessionaire operates
3 different locations: Café, restaurant & lounge and Gift & News.
Table 2.1- FY 2015 Non-Car Rental Concessions and Revenues
Concession type FY19 Gross Receipts DBE Certified?
Food & Beverage $ 540,615.88 Yes
Vending $ 97,303.09 No
ATM $ 1,200.00 No
Jewelry Kiosk $ 320,523.14 No
Advertising $ 75,155.60 Yes
Arcade $ 608.50 No
Source: Airport
2.2.2 STEP ONE – DETERMINATION OF THE BASE FIGURE
The first step in determining the goal for non-car rental ACDBE participation is to obtain a base figure of
participation. The base figure is determined by using current and historic concession contracts and
concession types, and applying those types to the field of willing and available concession firms. The North
Carolina Department of Transportation (NCDOT) United Certification Program (UCP) was referenced to
determine the number of certified ACDBE firms in the market area that fall into the North American Industrial
CS (NAICS) codes listed below. The UCP database includes ACDBE firms that are certified by NCDOT,
The United States Census Bureau was referenced to determine the market area total number of firms in
the respective NAICS codes.
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Table 2.2 below outlines the anticipated non-car rental concessionaire types and the expected availability
of all firms and ACDBE firms in the market area.
Table 2.2 – Non-Car Rental ACDBE Availability
Concession Type/Group
NAICS Codes
# of ACDBE
Firms in Market
Area
Total # of
Firms in
Market Area
Relative Availability of ACDBE's
in Market
Area
Percentage of Estimated
Gross Receipts Weighted
Availability
News & Gift 453220 1 10 10.00% 12.82% 1.28%
Vending 454210 0 0 0.00% 0.00% 0.00%
Jewelry Kiosk 448310 0 13 0.00% 23.64% 0.00%
ATM 522110 0 27 0.00% 49.09% 0.00%
Advertising 541850 0 0 0.00% 0.00% 0.00%
Game Machines 713120 0 3 0.00% 5.45% 0.00%
Food/Beverage 722310 1 25 4.00% 45.45% 1.82%
Total Weighted Availability 3.10%
Sources:
North Carolina UCP DBE Directory July 2020
2018 County Business Patterns, US Census Bureau
2.2.3 STEP TWO – EXAMINATION OF CRITERIA FOR ADJUSTMENT TO BASE FIGURE
According to 49 CFR Part 23, the base figure identified in Step 1 may be adjusted to more accurately reflect
the local economic climate of a given market or to take historical ACDBE participation into consideration.
Some areas may have more ACDBE firms readily available and willing to participate than others.
2.2.3.1 Disparity Studies
There are not any known recent disparity studies within Onslow County area.
2.2.3.2 Historical ACDBE Participation
The past Uniform Reports of ACDBE Participation for the Airport were referenced in order to gain an
understanding of how much actual non-car rental ACDBE participation occurred.
Table 2.3 below highlights the historic non-car rental ACDBE participation by fiscal year.
Table 2.3 – Historic Non-Car Rental ACDBE Participation 2017-2019
Report Period
ACDBE Goal
Total ACDBE % Achieved
Achieved Over/Under
FY 17 40.70% 49.22% 8.52%
FY 18 40.70% 38.20% -2.50%
FY 19 40.70% 59.47% 18.77%
MEDIAN 40.70% 49.22% 8.52%
Source: Uniform Report of ACDBE Participation (FY2017- 2019)
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Historically, the Airport has over achieved ACDBE participation in non-car rental concessionaires by an
average of 8.26% for FY 17-19. On Note, the Airport built a new passenger terminal which opened in August
2015.
2.2.3.3 Local Availability of ACDBE Firms and Market Area
The market area is defined by the geographical area in which the substantial majority of firms which seek
to do concessions business with the Airport are located. Based on information provided by the Airport the
market area for non- car rental is Onslow County North Carolina. According to the NCDOT UCP database,
there Forty-five (45) ACDBE firms in the state of North Carolina which provides any of the concessions
services the Airport currently offers or plans to offer. For the purpose of determining an overall non-car
rental ACDBE participation goal, the market area for ACDBE firms is Onslow County NC, as it is unlikely
that any concessionaire operators further away from the Onslow County metropolitan area would provide
concession services as it is not a prime target for the traditional concessionaire, and as a non-hub airport,
Albert J. Ellis Airport has only passengers beginning or ending their journeys passing through the terminal
because of flights. On Note, the two ACDBE in the NCDOT UCP database within the market area are
currently vendors at the Airport.
2.2.3.4 Resultant Goal Adjustment
Based on the Airport’s current and anticipated concession types, and the local availability of ACDBE firms,
and the unprecedented COVID 19 pandemic the Airport’s non-car rental ACDBE goal will increase to
49.22%. The Airport feels all the non-car rental concessions revenues will be greatly reduced due to COVID
19 but that all the concessions have chosen to remain at the airport at this time.
2.2.4 RACE-NEUTRAL VS. RACE-CONSCIOUS METHODS
49 CFR Part 23 requires that airports meet the maximum feasible portion of their overall ACDBE
participation goal utilizing race-neutral means. The Airport uses the race-neutral measures below to
increase ACDBE participation. The Airport understands that it will be expected to actually take these steps
and this is not merely a paper exercise.
• Locating and identifying ACDBEs and other small businesses who may be interested in
participating as concessionaires.
• Notifying ACDBEs of concession opportunities and encouraging them to compete, when
appropriate.
• When practical, structuring concession activities so as to encourage and facilitate the participation
of ACDBEs.
• Providing technical assistance to ACDBEs in overcoming limitations, such as obtaining bonding or
financing.
• Ensuring that competitors for concession opportunities are informed during pre-solicitation meeting
about how the sponsor’s ACDBE program will affect the procurement process.
• Providing information concerning the availability of ACDBE firms to competitors to assist them in
obtaining ACDBE participation.
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The Airport proposes a race-conscious goal of 0% and a race-neutral goal of 49.22%, for a total of 49.22%.
These goals are consistent with the FY 17-19 goals. This is based on the historical information on ACDBE
participation which reflects the median total ACDBE percentage achieved to be 49.22%
If the Airport projects that race-neutral measures, standing alone, are not sufficient to meet an overall goal, it will use the following race-conscious measures to meet the overall goal:
1. Establish concession-specific goals for particular concession opportunities; 2. Negotiate with potential concessionaires to include ACDBE participation through direct
ownership arrangements or measures, in the operation of the concession; and
3. With prior FAA approval, other methods that take a competitor’s ability to provide ACDBE participation into account in awarding a concession.
In order to ensure that the ACDBE program will be narrowly tailored to overcome the effects of discrimination, if the Airport uses concession-specific goals, it will adjust the estimated breakout of race-neutral and race-conscious participation as needed to reflect actual ACDBE participation (see 26.51(f)) and will track and report race-neutral and race conscious participation separately. For reporting purposes, race-neutral ACDBE participation includes, but is not necessarily limited to the following: ACDBE participation through a prime contract that an ACDBE obtains through customary competitive procurement procedures, ACDBE participation through a subcontract on a prime contract that does not carry ACDBE goal; ACDBE participation on a prime contract exceeding a concession specific goal; and ACDBE participation through a subcontract from a prime contractor that did not consider a firm’s ACDBE in making the award.
The Airport will maintain data separately on ACDBE achievements in those contracts with and without concession specific goals, respectively.
2.3 ACDBE CAR RENTAL GOAL METHODOLOGY
The goal and methodology for car rental ACDBE participation is presented in the following subsections.
Since the car rental concessionaires at the Airport have annually seen average revenues in excess of
$200,000 over the past three years, the Airport is required to establish a goal of ACDBE participation for
car rental concessions.
2.3.1 CURRENT CAR RENTAL CONCESSIONAIRES
The current car rental concessionaires and their FY 2019 revenues are listed in Table 2.4 below.
Table 2.4 – Car Rental Concessionaire FY 2019 Revenues
Car Rental Concessionaire FY 2019 Revenues
National $ 780,302.61
Alamo $ 773,973.47
Enterprise $ 1,795,300.49
Avis $ 1,075,052.36
Budget $ 1,653,434.17
Dollar $ 662,278.06
Hertz $ 1,229,782.00
Source: Airport
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Car RentalFY2 Revenues
2.3.2 STEP ONE – DETERMINATION OF THE BASE FIGURE
The methodology used to determine a base figure of ACDBE car rental participation is to obtain the number
of ready, willing and able ACDBE firms that provide goods and services to car rental concessionaires, and
dividing that number by the total number of ready, willing, and able firms in the market area. For the purpose
of determining this goal, the market area is considered to be Onslow County NC. The Airport believes that
although firms that are currently doing business with the Airport are located nationally, ACDBE’s that would
participate would be more local, especially for the purchase of goods and services. Table 2.5 below details
the types of firms that are expected to be able to provide goods and services to the Airport car rental
concessions.
Table 2.5 – Car Rental ACDBE Firm Availability for goods and services in the market area.
Concession Type NAICS Code
ACDBE Firms in the market area
All Firms in the market area
% of ACDBE Firms
Available
Motor Vehicle Supplies
423120 0 0 0.00%
Tire Dealers 441320 0 20 0.00%
Gas stations 447110 0 62 0.00%
Insurance 524210 0 40 0.00%
Auto Repair 811111 0 35 0.00%
Auto Body Repair 811121 0 17 0.00%
Auto Glass Repair 811122 0 0 0.00%
Auto Oil Change 811191 0 3 0.00%
Car Washes 811192 0 8 0.00%
Total 0 185 0.00%
Sources:
North Carolina UCP DBE Directory, June 2020
2018 County Business Patterns, US Census Bureau
Based on the availability of ACDBE firms in the Onslow County, NC that could be reasonably expected to
provide services to car rental companies, a base figure of participation was determined to be 0.00%.
2.3.3 STEP TWO – EXAMINATION OF CRITERIA FOR ADJUSTMENT TO BASE FIGURE
After the determination of a base figure of ACDBE participation, the figure may be adjusted based on local
supporting evidence, such as historic participation, disparity study information, and local availability of
ACDBE firms.
2.3.3.1 Historical ACDBE Participation
Table 2.6 below shows the historical car rental ACDBE participation attained by the Airport from FY 2014-
2019.
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Table 2.6 – Historical Car Rental ACDBE Participation
Report Period ACDBE Goal ACDBE % Achieved Achieved Over/Under
FY 2014 0.00% 0.00% 0.00%
FY 2015 0.00% 0.00% 0.00%
FY 2016 0.00% 0.53% 0.53%
FY 2017 1.10% 1.34% 0.24%
FY 2018 1.10% 10.65% 9.55%
FY 2019 1.10% 9.82% 8.72%
Source: ACDBE Accomplishment Reports, Albert J. Ellis Airport (FY 2014-2019)
Over the past 4 years, the ACDBE participation has exceeded the previously established goals.
2.3.3.2 Local Availability of ACDBE Firms
According to the North Carolina DOT UCP Database, which includes all certified ACDBE businesses, there
are zero (0) businesses within Onslow County that are certified as ACDBEs that could provide good and
services to the rental car agencies. Most of the ACDBE’s that were reported in prior years were goods and
services purchased in bulk by the rental car agencies and then allocated to the airport locations in the
region.
2.3.3.3 Disparity Studies
There are not any known recent disparity studies within Onslow County area.
2.3.3.4 Resultant Goal Adjustment
Due to the unprecedented COVID 19 pandemic, the loss of revenue to the car rental industry and HERTZ
rental car bankruptcy; the Airport feels that the FY17-19 goal of 1.10% should be used for FY 20-FY 22.
2.3.4 RACE-NEUTRAL VS. RACE-CONSCIOUS METHODS
49 CFR Part 23 requires that airports meet the maximum feasible portion of their overall ACDBE
participation goal utilizing race-neutral means. The Airport uses the race-neutral measures below to
increase ACDBE participation. The Airport understands that it will be expected to actually take these steps
and this is not merely a paper exercise.
• Locating and identifying ACDBEs and other small businesses who may be interested in
participating as concessionaires.
• Notifying ACDBEs of concession opportunities and encouraging them to compete, when
appropriate.
• When practical, structuring concession activities so as to encourage and facilitate the participation
of ACDBEs.
• Providing technical assistance to ACDBEs in overcoming limitations, such as obtaining bonding or
financing.
Albert J. Ellis Airport FY 2020-2022 ACDBE Program
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• Ensuring that competitors for concession opportunities are informed during pre-solicitation meeting
about how the sponsor’s ACDBE program will affect the procurement process.
• Providing information concerning the availability of ACDBE firms to competitors to assist them in
obtaining ACDBE participation.
The Airport proposes a race-conscious goal of 0.0% and a race-neutral goal of 1.10%, for a total of 1.10%.
These goals are consistent with the FY 17-19 goals. The Airport feels these goals should remain the same
due to the COVID 19 pandemic and the reduction of rental car revenues and bankruptcy of HERTZ.
If the Airport projects that race-neutral measures, standing alone, are not sufficient to meet an overall goal, it will use the following race-conscious measures to meet the overall goal:
4. Establish concession-specific goals for particular concession opportunities; 5. Negotiate with potential concessionaires to include ACDBE participation through direct
ownership arrangements or measures, in the operation of the concession; and
6. With prior FAA approval, other methods that take a competitor’s ability to provide ACDBE participation into account in awarding a concession.
In order to ensure that the ACDBE program will be narrowly tailored to overcome the effects of discrimination, if the Airport uses concession-specific goals, it will adjust the estimated breakout of race-neutral and race-conscious participation as needed to reflect actual ACDBE participation (see 26.51(f)) and will track and report race-neutral and race conscious participation separately. For reporting purposes, race-neutral ACDBE participation includes, but is not necessarily limited to the following: ACDBE participation through a prime contract that an ACDBE obtains through customary competitive procurement procedures, ACDBE participation through a subcontract on a prime contract that does not carry ACDBE goal; ACDBE participation on a prime contract exceeding a concession specific goal; and ACDBE participation through a subcontract from a prime contractor that did not consider a firm’s ACDBE in making the award.
The Airport will maintain data separately on ACDBE achievements in those contracts with and without concession specific goals, respectively.
2.4 PUBLIC PARTICIPATION
In accordance with 49 CFR Part 23, the Airport held a stakeholders meeting on September 30, 2020 to
inform the public of the proposed ACDBE goals and methodology for FAA FY 2020-2022. These goals were
also made available for inspection on the Airport’s website for 30 days following the date of notice, and that
the Airport will accept comments on the goals for 45 days from the date of the notice. The notice includes
addresses to which comments could be sent and addresses where the document could be reviewed. The
notice is included in Appendix A.
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Notice of the stakeholders meeting were emailed to the following organizations for their input on the effects
of discrimination and ACDBE opportunities for the Airport:
• Onslow County Chamber of Commerce
• Current Car Rental Concessionaires
• Current Non-Car Rental Concessionaires
Attendance and comments are reflected in Appendix B
2.5 SUMMARY
In accordance with the requirements of 49 CFR Part 23, the Airport has established the following goals of
ACDBE participation:
For the period of FY 2020-2022, the Airport expects to achieve a goal of 49.22% ACDBE participation in
non-car rental concessions, and 1.10% ACDBE participation in car-rental concessions. These goals of
ACDBE participation are anticipated to be achieved using race-neutral measures.
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APPENDIX A
Copy of public notice to be inserted here.
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APPENDIX B
Attendance and comments inserted here