TO WHOM IT MAY CONCERN

INVERTIS UNIVERSITY BAREILLY A PROJECT REPORT ON CUSTOMER SATISFACTION TOWARDS AIRTEL DIGITAL TV

IN PARTIAL FULLFILMENT OF THE REQUIREMENT FOR

THE DEGREE OF MASTER OF BUSINESS ADMINISTRATION

INVERTIS UNIVERSITY BAREILLY (SESSION: 2012-2014)

SUBMITTED TO: SUBMITTED BY:

Ms. SHALINI ANAND PRABHAKAR UPADHYAYA (PROJECT GUIDE) M.B.A IIIth SEM-B

1 TO WHOM IT MAY CONCERNThis is to certify that Mr.PRABHAKAR UPADHYAYA student of MBA III Semester in our institute has successfully completed his/her summer training project entitled CUSTOMER SATISFACTION TOWARDS AIRTEL DTH SERVICE for the partial fulfillment of the Master of Business Administration degree.

Dr. SAILESWAR GHOSH Ms SHALINI ANAND (Head of Department) (Project guide) 2 CONTENTS LIST OF CONTENTS Certificate 01 Preface ....04 Acknowledgment..06 Objectives of the study..08 Introduction ..09 Company profile ..30 Research methodology..53 Data presentations & analysis..57 Findings of the study64 Suggestion..66 Bibliography..68 Appendix70 PREFACE

PREFACESomeone has rightly said that practical knowledge is far than classroom teaching,During this project I fully realized this and I come to know aboutHow a customer chooses among a varied range of services available to him.Through research methodology and pie charts I have explained my study in this Report.I have drawn a conclusion based on facts. For this Faculties and student of Invertis University gave me there views and likes and dislike towards the service which they Use.I have also put forward some of my suggestion hoping that they help Airtel Digital TV move a step forward to being the very best. ACKNOWLEDGEMENT

ACKNOWLEDGEMENTFist of all I would like to express my thanks Mr.GURPREET SINGH BHALLA for giving me a Wonderful opportunity to widen the horizons of my knowledge.

In no small measures, I would also like to gratefully thank to all those who Gave me constructive suggestions for the improvement of all the aspect related To this project.I also owe a deep sense of gratitude to other faculty members for their continuous Encouragement.

Despite all efforts, I have no doubt that error obscurities remain that seen to afflict all research project and for which I am culpable. PRADEEP KUMARMBA III SEM

ROLL NO.1247970064 OBJECTIVE OF THE STUDY To encourage customer aware about how resolve recharge problems

To make customer aware about the Airtel DTH service

To encourage the existing retailers to increase Airtel sales

Top competition counters/retailers by giving fast and competitive schemes/service.

INTRODUCTION

INTRODUCTION Airtel Lunched in 2008, transmits digital satellite television and audio to households in India. It uses MPEG-4 digital compression with DVB-S2 technology, transmitting using the satellite SES-7 108.2E.

As of 9 August 2013, Airtel digital TV has total 377 Channels and Services including 17 HD channels. Its primary competitors are Dish TV, Tata Sky, Videocon d2h and cable television providers. It has a total subscriber base of 7.9 million as of 31 January, 2013irtel Digital TV RecordeerA premium DVR Digital Video Recorder allows 150 hours of recording live TV on a 160 GB hard disk with MPEG 4 picture clarity. This product was discontinued after the launch of [HD] Recorder.Airtel Digital TV [HD]Airtel Digital TV HD provides channels in their native resolution of 1080i or 720p with 16:9 aspect ratio. The STB is compatible with 7.1 Channel Dolby Digital Plus surround sound as well and is in fact the first HD STB in India to be compliant with Dolby digital PlusAirtel Digital TV HD+ is a recorder that records content on an external USB drive/ hard disk drive. It is different from the Digital TV [HD] recorder that records content on an in-built hard disk drive. HD+ offers potentially unlimited recording, as the capacity depends on that of the external hard disk drive/ USB drive. However, it only has a single tuner and hence only a single channel can be watched and recorded at the same time. This is in contrast to the [HD] recorder that enables one to watch and record two different channels at a time and to also supports simultaneous multiple channels recording.

Airtel Digital TV [HD] Recorder[edit sourceOn 4 May 2010, Airtel digital TV from bharti airtel announced the launch of its 3D ready High Definition Personal Video Recorder (HD Recorder).[5] Retaining its pioneering Remote Recording feature, airtel digital TV's HD Recorder offers unique features of Automatic Favourites, Search and Genre and Category sort and is 3D ready. It is also the first STB in India to support compatibility for 1080p signals in future.On 24 May 2011, Airtel announced that its digital TV HD and HD-DVR boxes are software-enabled to view standard definition (SD) content upscaled to 1080i HDAirtel Digital TV's standard definition broadcasts are in MPEG-4 with Interactive Service (ITV) and 7-day EPG (electronic programme guide). Interactive Service (ITV) of Airtel Digital TV includes an add-on service that allows a user to shop, book movie tickets etc. A universal remote is included in the package that can, over IR frequencies, control both the TV and the DTH box. Like other DTH service providers, it also provides a provider owned and operated by Bharti Airtel. Its satellite service, lau interactive service that includes a catalogue of movies in Hindi, English and Regional languages Bharti Airtel Limited is a leading global telecommunications company with operations in 20 countries across Asia and Africa. Headquartered in New Delhi, India, the company ranks amongst the top 4 mobile service providers globally in terms of subscribers. In India, the company's product offerings include 2G, 3G and 4G wireless services, mobile commerce, fixed line services, high speed DSL broadband, IPTV, DTH, enterprise services including national & international long distance services to carriers. In the rest of the geographies, it offers 2G, 3G wireless services and mobile commerce. Bharti Airtel had over 269 million customers across its operations at the end of March 2013. airtel business provides a broad portfolio of services to large Enterprise, Government, Small & Medium businesses and carrier customers. It is India's leading and most trusted provider of communication and ICT services, offering services that include voice, data, network integration, data center & managed services, enterprise mobile applications and digital media Airtel Limited, commonly known as Airtel, is an Indian Bharti multinational telecommunications services company headquartered in New Delhi, India. It operates in 20 countries across South Asia, Africa, and the Channel Islands. Airtel has GSM network in all countries in which it operates, providing 2G, 3G and 4G services depending upon the country of operation. Airtel is the world's fourth largest mobile telecommunications company by subscribers with over 275 million subscribers across 20 countries as of July 2013.[4] It is the largest cellular service provider in India, with 191.39 million subscribers as of July 2013.[5] Airtel is the third largest in-country mobile operator by subscriber base, behind China Mobile and China Unicom.The company is one of the best service providers that ranks fourth amongst the mobile companies in terms of subscribers. Bharti Airtel Limited is a telecommunications company. It is commonly known as Airtel. The operations of the company are carried out in 20 countries across Asia and Africa.

Its product list consists of 2G, 3G and 4G services, fixed line, high speed broadband through DSL, IPTV, DTH (Digital TV), enterprise services including national & international long distance services to carriers. I t offers 2G, 3G mobile services in other countries. According to February 2012 record, the brand had over 246 million customers across its operations.

The company has many offices in Chennai. Airtel Digital TV Customer Care Department takes care of the customers queries related to its product and services. A staff of well qualified and trained customer care executives provide solutions to the customers in a polite manner. There are different customer care numbers for different regions. Kindly find the Chennai - Customer Care number in the contact details. It has a special Toll-free number for its loyal customers.

The brand has received top honours at Telecom Leadership Forum 2012 and has won top accolades at Effie Awards 2012.

Airtel is the largest provider of mobile telephony and second largest provider of fixed telephony in India, and is also a provider of broadband and subscription television services. It offers its telecom services under the airtel brand, and is headed by Sunil Bharti Mittal. Bharti Airtel is the first Indian telecom service provider to achieve Cisco Gold Certification.[6] It also acts as a carrier for national and international long distance communication services. The company has a submarine cable landing station at Chennai, which connects the submarine cable connecting Chennai and Singapore.

Airtel is credited with pioneering the business strategy of outsourcing all of its business operations except marketing, sales and finance and building the 'minutes factory' model of low cost and high volumes. The strategy has since been copied by several operators.[7] Its networkbase microwave links, etc.is maintained by Ericsson and Nokia Siemens Networkwhereas IT support is provided by IBM,[9] and transmission towers are maintained by another company (Bharti Infratel Ltd. in India).[10]Ericsson agreed for the first time to be paid by the minute for installation and maintenance of their equipment rather than being paid up front, which allowed Airtel to provide low call rates of 1/minute (US$0.02/minute).[11] During the last financial year (200910), Bharti negotiated for its strategic partner Alcatel-Lucent to manage the network infrastructure for the tele-media business. On 31 May 2012, Bharti Airtel awarded the three-year contract to Alcatel-Lucent for setting up an Internet Protocol access network (mobile backhaul) across the country. Sunil Bharti Mittal founded the Bharti Group. In 1983, Mittal was in an agreement with Germany's Siemens to manufacture push-button telephone models for the Indian market. In 1986, Mittal incorporated Bharti Telecom Limited (BTL), and his company became the first in India to offer push-button telephones, establishing the basis of Bharti Enterprises. By the early 1990s, Sunil Mittal had also launched the country's first fax machines and its first cordless telephones. In 1992, Mittal won a bid to build a cellular phone network in Delhi. In 1995, Mittal incorporated the cellular operations as Bharti Tele-Ventures and launched service in Delhi. In 1996, cellular service was extended to Himachal Pradesh. In 1999, Bharti Enterprises acquired control of JT Holdings, and extended cellular operations to Karnataka and Andhra Pradesh. In 2000, Bharti acquired control of Skycell Communications, in Chennai. In 2001, the company acquired control of Spice Cell in Calcutta. Bharti Enterprises went public in 2002, and the company was listed on Bombay Stock Exchange and National Stock Exchange of India. In 2003, the cellular phone operations were rebranded under the single Airtel brand. In 2004, Bharti acquired control of Hexacom and entered Rajasthan. In 2005, Bharti extended its network to Andaman and Nicobar. This expansion allowed it to offer voice services all across India. In 2009, Airtel launched its first international mobile network in Sri Lanka. In 2010, Airtel acquired the African operations of the Kuwait based Zain Telecom.In March 2012, Airtel launched a mobile operation in Rwanda. Airtel launched "Hello Tunes", a Caller ring back tone service (CRBT), in July 2004 becoming to the first operator in India to do so. The Airtel theme song, composed by A.R. Rahman, was the most popular tune on that yearBharti airtel limited Organization structure

ChairmanSunil Bharti Mittal

JMD & CEO (India)Gopal Vittal

MD & CEO (International)Manoj Kohli

Director-Consumer Business

Director B2B

Executive Director Human ResourcesKrish Shankar

Supply Chain

Director Market OperationsAjai Puri

Director, Customer ExperienceRaghunath Mandava

Director Network Services GroupJagbir Singh

CFONilanjan Roy

Director Legal & RegulatoryJyoti Pawar

Director IT

New structure to drive the next phase of companys growth

Creation of B2C and B2B business verticals for enhanced business efficiency and employee value

Transformation from a technology facing organisation structure to a customer facing one

Will provide enhanced empowerment to employees

New Delhi, July 7, 2011: Bharti Airtel, a leading global telecommunications company with operations in 19 countries across Asia and Africa, today announced a new organization structure for its operations in India and South Asia. The new structure, which will be effective starting August 1, 2011, is aimed at driving greater business and functional synergies, providing a common interface to customers, and creating a de-layered and more agile organization. In addition, the new structure will provide more meaningful, empowered roles and enhance employee engagement.

Mr. Sunil Bharti Mittal, Chairman & Managing Director, Bharti Airtel, said Bharti Airtel has always adopted transformational business models that have set the industry benchmark. As we move into the next phase of our growth journey, this new organization structure marks a major step towards building an organization of the future. Customers are at the core of our business and with this new structure we are proactively creating an integrated customer centric organisation. I am confident that this will provide us a solid platform to achieve our vision of making Airtel the most loved brand enriching the lives of millions.

The transformed organisation structure will have two distinct Customer Business Units (CBU) with clear focus on B2C (Business to Customer) and B2B (Business to Business) segments.

Bharti Airtels B2C business unit will comprehensively service the business units - Mobile, Telemedia, Digital TV, and other emerging businesses (like M-commerce, M-health, M-advertising etc). The B2C organization will consist of Consumer Business and Market Operations.

The Consumer Business group will lead the overall B2C strategy and will focus on customer experience, product and service innovation (including data, VAS, new products/services), and build an ecosystem around the B2C services. K Srinivas will lead this vertical as the President, Consumer Business.

Market Operations group will lead the go-to-market strategy. This vertical will take products and services to customers in South Asia with speed and efficiency. Market Operations will complement the Consumer Business by building a robust go-to-market ecosystem and leverage Bharti Airtels vast distribution reach. Market Operations in India & South Asia will be divided in three regions, each headed by an Operations Director: the North, East & Bangladesh operations will be headed by Ajai Puri; South & Sri Lanka operations will be headed by Vineet Taneja; and operations in the West will be headed by Raghunath Mandava (along with National Distribution portfolio).

The B2B business unit will continue its focus on serving large corporate and carriers through Bharti Airtels wide portfolio of telecommunication solutions. The B2B organization will continue to be led by Drew Kelton.

In their new roles K Srinivas, Ajai Puri, Raghunath Mandava and Vineet Taneja, along with Drew Kelton, will report to Sanjay Kapoor, CEO India & South Asia. Atul Bindal, who has successfully led the Mobility Business for over 2 years, will move into a role within the Group.

On 26 February 2013, Airtel announced that it had deployed Ericssons Mobile Broadband Charging (MBC) solution and completely modernized its prepaid services for its subscribers in India. As a part of the deal, Ericssons multi service MBC suite allows prepaid customers to have personalized profile based data charging plans. Prepaid customers will be able to customize their data plans across mobility, fixed line and broadband by cross bundling across multiple domains (2G, 3G, 4G/LTE & Wi-Fi). It will also offer flexible multi service charging in geographical redundant mode, making Airtel the first operator to implement geographical redundancy at such a large scale.] In May 2013, Bharti Infotel paid Rs 50,000 as compensation to a customer "for unfair trade practices". The customer alleged that the company continued to aggressively demand payment despite customer requests for disconnection of service. Airtel's initial corporate structure concentrated on the hierarchy of the operations inside the company as a whole. The structure depicted the corresponding operation/region of different in-charges and it didn't hold anyone responsible for each of its services. So, the company found it better to restructure its corporate hierarchy. The transformed organisational structure has two distinct Customer Business Units (CBU) with clear focus on B2C (Business to Customer) and B2B (Business to Business) segments. Bharti Airtel's B2C business unit will comprehensively service the retail consumers, homes and small offices, by combining the erstwhile business units - Mobile, Telemedia, Digital TV, and other emerging businesses (like M-commerce, M-health, M-advertising etc.). The B2C organization will consist of Consumer Business and Market Operations.On 18 May 2010, the 3G spectrum auction was completed and Airtel paid the Indian government

122.95 billion (US$2.0billion) for spectrum in 13 circles, the most amount spent by an operator in that auction. Airtel won 3G licences in 13 telecom circles of India: Delhi, Mumbai, Andhra Pradesh, Karnataka, Tamil Nadu, Uttar Prade(West), Rajasthan, West Bengal, Himachal Pradesh, Bihar, Assam, North East, and Jammu & Kashmir.[28] Airtel also operates 3G services in Maharastra & Goa and Kolkata circles through an agreement with Vodafone and in Gujarat through an agreement with Idea. This gives Airtel a 3G presence in 15 out of 22 circles in India.Airtel is fined by DoT 350 Crores for not stopping offering 3G Services through Roaming Pacts outside its Licensed Zones in Seven Circles.

On 20 September 2010, Bharti Airtel said that it had given contracts to Ericsson India, Nokia Siemens Networks (NSN) and Huawei Technologies to set up infrastructure for providing 3G services in the country. These vendors would plan, design, deploy and maintain 3GHSPA (third generation, high speed packet access) networks in 13 telecom circles where the company had won 3G licences. While Airtel awarded network contracts for seven 3G circles to Ericsson India, NSN would manage networks in three circles. Chinese telecom equipment vendor Huawei Technologies was introduced as the third partner for three circles. + On 24 January 2011, Airtel launched 3G services in Bangalore, Karnataka its largest circle by revenue. With this launch, Airtel became the third private operator (fifth overall) to launch its 3G services in the country following Tata Docomo and Reliance Communications. On 27 January 2011, Airtel launched 3G in Chennai and Coimbatore in Tamil Nadu. On 27 July 2011, 3G services were launched in Kerala's 3 largest cities - Kochi, Kozhikode and Thiruvananthapuram Airtel 3G services are available in 200 cities through its network and in 500 cities through intra-circle roaming arrangements with other operators. Airtel had about 5.4 million 3G customers of which 4 million are 3G data customers as of September 2012

On 19 May 2010, the broadband wireless access (BWA) or 4G spectrum auction in India ended. Airtel paid

33.1436 billion (US$530million) for spectrum in 4 circles: Maharashtra, Karnataka, Punjab and Kolkata. The company was allocated 20MHz of BWA spectrum in 2.3GHz frequency band. Airtel's TD-LTE network is built and operated by ZTE in Kolkata, Huawei in Karnataka, ZTE in Punjab and Nokia Siemens Networks in Maharashtra.] On 10 April 2012, Airtel launched 4G services using TD-LTE technology in Kolkata, becoming the first company in India to offer 4G services. The Kolkata launch was followed by launches in Bangalore (7 May 2012),] Pune (18 October 2012)] and, Chandigarh, Mohali and Panchkula (25 March 2013) Airtel plans to provide voice services for its TD-LTE subscribers through its existing GSM network, which would make it the only operator in India to combine voice with TD-LTE services through GSM network. Airtel selected Nokia Siemens Networks to deploy its Circuit Switched FallBack (CSFB) voice solution in Airtels TD-LTE network in Pune. With CSFB, the network can transfer customers to GSM platform to make and receive voice calls while retaining the TD-LTE network for data services On 24 May 2012, Airtel announced an agreement to acquire a 49% stake in Qualcomm Asia Pacific's India entities, at an investment of 907 crore (US$165 million). Airtel bought 26% in Qualcomm Asia Pacific from Global Holding Corporation and Tulip Telecom and the balance 23% by subscribing to fresh equity of Qualcomm. Global Holding Corporation and Tulip Telecom had bought 13% each in the BWA entities for US$57.72 million (about 268 crore) in 2010. Qualcomm held 4G spectrum and licenses in Delhi, Haryana, Kerala and Mumbai. The deal gave Airtel a 4G presence in 8 circles.[38]

HYPERLINK "http://en.wikipedia.org/wiki/Bharti_Airtel" \l "cite_note-39#cite_note-39" [39]

HYPERLINK "http://en.wikipedia.org/wiki/Bharti_Airtel" \l "cite_note-40#cite_note-40" [40]

HYPERLINK "http://en.wikipedia.org/wiki/Bharti_Airtel" \l "cite_note-41#cite_note-41" [41]

HYPERLINK "http://en.wikipedia.org/wiki/Bharti_Airtel" \l "cite_note-42#cite_note-42" [42]

HYPERLINK "http://en.wikipedia.org/wiki/Bharti_Airtel" \l "cite_note-43#cite_note-43" [43] On 4 July 2013, Airtel announced that it had acquired an additional 2% equity share capital (making its stake 51%)[44] in all the four BWA entities of Qualcomm, thereby making them its subsidiaries. Airtel had 20,000 4G subscribers as of March 2013 AIRTEL MONEYAirtel has started a new mCommerce platform called Airtel Money in collaboration with Infosys and SmartTrust (now Giesecke & Devrient). The platform was launched on 5 April 2012, at Infosys' headquarters in Bangalore. Using Airtel Money, users can transfer money, pay bills and perform other financial transactions directly on the mobile phoneSMART DRIVE

SmartDrive is navigation app exclusive to Airtel customers. The app features voice-based turn by turn navigation, real time information update on traffic, approximate time of the travel on the basis of the traffic situation on the various routes and also lets users see their location on the map and plan the journey accordingly. It also suggests the subscriber an alternate route in case of traffic congestion on the normal route. According to Airtel, SmartDrive calculates the traffic on the basis of the number of GPS devices used on a particular road, their average speed, as well as historical trends of traffic on that route. SmartDrive also allows users to search for points of interest like restaurants, theatres and shopping malls. The app also allows users to keep a record of all trips they make when using voice navigation for later reference through the 'Trip Recorder' feature, Wikipedia information of places for which information is available and the ability to add frequently visited locations to favorites, in addition to weather information about the place. 2Airtel will offer navigation at 10 per day or 99 per month. Live traffic will be cost 3 per day or 49 per month. Search and map viewer are available for free. The costs do not include data charges. Airtel states in SmartDrive's FAQ that data is only used when the user performs searches or calculates routes.The app is developed by Wisepilot, a mobile navigation solutions provider and uses Navteq Maps for location and traffic info. It was launched on 12 September 2012.] At the time of launch, it was available only in Bangalore, Mumbai and NCR. Services are currently available in Chennai.] Service will be expanded to Pune and Hyderabad by December 2012Airtel has a Network Experience Centre (NEC) which observes end to end customer experience, in near real time, along with the standard network elements on Airtel's operations. The NEC is located in Manesar, Haryana and went live on 31 October 2012. It is the first such facility in India and will be able to monitor Airtel's network performance across mobile, fixed line, broadband, DTH, M-Commerce, enterprise services, International Cable Systems and internet peering points from a single location. It will monitor all Airtel and partner NOCs. In case of an emergency, the NEC will enable the operator to prioritize actions to restore normalcy and reduce resolution time.

The NEC houses a video wall with 3600 square feet of solid state LED screen to monitor Airtel's telecom network. This is the world's biggest video wall for a telecom operator. Each cube in this wall is 1.6mx1.2 m and there are 175 cubes arranged in a 25x7 matrix.] The clear span of the roof is 49 m x 18 m and the beams, which are fireproof and about 8 feet deep, have been specially designed to hold the structure without columns. The NEC was designed specifically to be used as a command center in case of national emergencies and natural catastrophes. The facility is earthquake proof and also provides for a single control of command and a fully redundant technology layou

23 DIGITAL TELEVISIONThe Digital TV business provides Direct-to-Home (DTH) TV services across India under the brand name Airtel digital TV. It started services on 9 October 2008 and had about 7.9 million customers at the end of December 2012 The Enterprise business provides end-to-end telecom solutions to corporate customers and national and international long distance services to telcos through its nationwide fiber optic backbone, last mile connectivity in fixed-line and mobile circles, VSATs, ISP and international bandwidth access through the gateways and landing stations. It has two sections under it.

The different services under mobile data are BlackBerry services,a web-enabled mobile email solution working on 'Push Technology', USB modem that helps in getting instant access to Internet and corporate applications,Airtel Data Card that gives the liberty to access the internet anytime, Easy Mail is a platform that provides access to personal/corporate e-mails independent of handset operating system and application services that shorten the queues at the billing section, off-load the pressure on the billing staff and bring convenience to the user.Enterprise business solutionThere are two kind of solutions offered by Airtel. One is GPRS Based Solutions like mobile applications tools for enterpriseTrackMate, automatic meter reading solutions etc. and the other is SMS Based Solutions like interactive sms, bulk sms, inbound call center solutions.

AIRTEL DIGTALE TV PRODUCT & SERVIC

Airtel giving the incredible performance in telecom sector Airtel is now trying to penetrate the Digital TV sector which can prove a good move for the company.As we know they have good telecom infrastructure already built in past few years. It will be very easy for them to broadcast satellite TV with high quality performance. They second stepping company in digital TV market after Tata with entered with Sky satellite services named Tata Sky Digital TV.They are offering quite affordable services for consumers which make it easy to buy for all.With Rs. 2600 Pack, They are giving the whole set with No Installation Fees. Interestingly this pack includes 12 months free subscription for their Super Value Pack which includes number of quality channels on air. They are also giving 3 months free subscription with Rs.1750 which is a good low cost option to try.

Airtel is having DVD quality picture with recent MPEG/MP4 technology embedded in their audio video system. Airtel name certainly attract the consumers in larger number but such catchy offers can turn the attention of rural India to Airtel Digital Service too.

Because 70 % of India stays in villages it is very important for Airtel to provide high quality service to them with affordable offers.

Mumbai: Bharti Enterprises flagship Bharti Airtel Limited today launched its direct to home (DTH) satellite TV service, Airtel digital TV. Bharti says the service will be available to customers through 21,000 retail points including Airtel Relationship Centres in 62 cities across the country starting 9 October 2008.

Manoj Kohli, CEO and joint MD, Bharti Airtel, said, "Today we are starting a new chapter in our journey, one that adds a new dimension to our existing product portfolio and is a major step towards transforming Airtel from just a telecom brand to a lifestyle enabler. The launch of Airtel digital TV is the culmination of our three-screens strategy, which is to be present across mobile phone, computer and TV screens." Airtel digital TV uses the latest MPEG4 standard with DVB S2 technology,which translates into better picture clarity and consistent high quality audio for the customer. This latest technology also enables delivery of more complex interactive content and is high-definition ready.

Airtel digital TV uses 20-per cent larger dish antenna for better performance during rains.

Acording to Atul Bindal, president, Telemedia Services, Bharti Airtel, the Indian DTH segment offers immense growth potential.

"Given our deep understanding of the Indian customer, we believe that Airtel has created an excellent product offering and with added benefits of Airtel's strong brand equity and wide distribution network, we are well placed to emerge as a leading player in this segment," Bindra said.

Airtel says its digital TV brings many firsts to the DTH segment in India that inclde:

Universal remote for both set top box and TV that offers enhanced viewer convenience. Highest set top box memory enabling more interactive applications;

Exclusive content such as World Space Radio . Interactive applications such as iMatinee for booking cinema tickets, iTravel for browsing and booking travel packages, iShop fpr shopping 26 on TV,City (for city information) and Widgets (for updates on latest stock news). 8 screen iNews, 2 / 4 screen Sports.

Games with high quality graphics, refreshed every 6 weeks

Audio gain control for uniform audio levels across all channels

Simple and intuitive search

On screen account metre

Last viewed channel in case of power disruption / switch off

Low battery indicator on the screen

Thye company said its DTH seervice is backed by 24x7 customer care available in eight different languages. TIME LINE

The chronology of events since Bharti Tele-Ventures was incorporated in 1995

Bharti Cellular launched cellular services as "AirTel" in Delhi.

On 19 October 2004, Airtel announced the launch of a BlackBerry Wireless Solution in India. The launch is a result of a tie-up between Bharti Tele-Ventures Limited and Research In Motion (RIM).

On 18 May 2010, Airtel won 3G spectrum in 13 circles: Delhi, Mumbai, Andhra Pradesh, Karnataka, Tamil Nadu, Uttar Pradesh (West), Rajasthan, West Bengal, Himachal Pradesh, Bihar, Assam, North East, Jammu & Kashmir for 122.95 billion

Bharti Airtel wins broadband spectrum in four circles: Maharashtra,Karnataka, Punjab and Kolkata for 33.14 billio

On 18 November 2010, Bharti Airtel announced a re-branding campaign wherein, they would be referred as airtel, with a new logo.

On 20 December 2010, Airtel launched its new identity for Bangladesh subscriberOn 23 December 2010, Airtel opened its first underground terrestrial fibre optic cable built in alliance with China Telecom.

On 24 January 2011, Airtel announced the launch of its 3G services in India.

On 31 January 2011, Airtel launched wallet service - Airtel Money in the millennium city of Gurgaon.

On 18 February 2011, Airtel Digital TV brings cricket world cup in High Definition.On 14 March 2011, Bharti Airtel announced the launch of Airtel Broadband TV.

On 11 April 2011, Bharti Airtel and Apple bring the iPhone 4 to Indiservice Zoomin.com.On 17 May 2011, Airtel launches the worlds first USSD-based Facebook access service in India Facebook by Fonetwish.[On 2 June 2011, Bharti Airtel offers on-demand online movie viewing services - launches Airtel Movies

On 16 June 2011, Airtel digital TV launches iKisaan the worlds first interactive service in Hindi.

On 27 June 2011, Airtel 3G launches international video calling services.On 7 July 2011, Bharti Airtel announces new organisation structure for its India and South Asia operations.

On 18 July 2011, Airtel digital TV adds 41 new channels.

On 25 July 2011, Bharti Airtel Launches Facebook For Every Phone.

On 16 August 2011, Wide availability of Airtel Service Centers in Rajasthan creates easy touch points for customer service.

On 19 September 2011, Bharti Airtel announces GO! GO! GOAL Contest 2011On 22 September 2011, Airtel digital TV brings the TV series "Johnny Test" to India.

On 26 September 2011, Airtel Youth Star kicks off Friends Dance Carnival in Andhra Pradesh.

On 28 October 2011, 2011 Formula 1 Airtel Grand Prix of India Winner's Trophy Revealed.

On 1 November 2011, Airtel digital TV now has 11 True HD channels,Expands total channel count to 262.On 11 November 2011, Bharti Airtel named amongst the top 25 companies for leaders globall

] On 25 November 2011, Mr. Sharlin Thayil, CEO Bharti Airtel, AP launches iPhone 4S in Hyderabad.

On 1 December 2011, Airtel introduces Indias first free mobile access to Twitter. On 12 December 2011, Bharti Airtel recognized for the delivery of best network services with customer focus at Telecom Centre of Excellence AwardsOn 21 December 2011, Airtel launches exciting recharge offers for mobile customers in Rajasthan.On 11 January 2012, Airtel launched Comedy FM on Airtel Mobile.

On 12 January 2012, Airtel launches all new "BBM Plan" for its postpaid mobile customers on BlackBerry.

On 23 January 2012, Airtel prepaid mobile recharge made easier with netbanking On 30 January 2012, Airtel digital TV launches iKidsworld.

On 2 February 2012, Airtel launched Vh1 Radio GAGA powered by Hungama on Airtel Mobile.

On 3 February 2012, Indias largest collection of Hello Tunes is now available online for Airtel mobile customers.

On 4 February 2012, Bharti Airtel announces consolidated IFRS results for the third quarter and nine months ended 31 December 2011On 10 February 2012, Bharti Airtel launched 3 Pack Education Portal for its mobile customers across India.

On 27 February 2012, Bharti Airtel selects Infosys as its technology partner for airtel money.On 29 February 2012, Bharti Airtel appoints Nokia Siemens Networks to supply, manage 4G network in MaharashtraOn 27 May 2012, Bharti Airtel announced its strategic foray into the mobile advertising (m-Advertising) segment, in India.

In 2012, Bharti Airtel signed a pact with Opera Software, to provide its customers with Opera Mini browsers.

On 24 October 2012, Bharti Airtel's mobile user base in Africa crosses 60 million.On 4 February 2013, Bharti Airtel launches its emergency alert service in eastern region]In 2013 the department of telecommunications (DoT) was investigating Bharti Airtel for violations of a license agreement the company violated between 2003. COMPANY PROFILE COMPANY PROFILE

Bharti Airtel Ltd is one of the world's leading providers of telecommunication services with presence in 19 countries including India & South Asia and Africa. The company is the largest wireless service provider in India, based on the number of customers. The company offers an integrated suite of telecom solutions to its enterprise customers, in addition to providing long distance connectivity both nationally and internationally. The Company also offers Digital TV and IPTV Services. All these services are rendered under a unifi ed brand 'airtel' either directly or through subsidiary companies. The company operates in four strategic business units, namely Mobile, Telemedia, Enterprise and Digital TV. The mobile business offers services in India, Sri Lanka and Bangladesh. The Telemediabusinessprovides broadband, IPTV and telephone services in 95 Indian cities. AIRTEL DIGITAL TV

TV business provides Direct-to-Home TV services across India. The Enterprise business provides end-to-end telecom solutions to corporate customers and national and international long distance services to telcos. The company also deploys, owns and manages passive infrastructure pertaining to telecom operations under their subsidiary Bharti Infratel Ltd. Bharti Infratel Ltd own 42% of Indus Towers Ltd. Bharti Infratel Ltd and Indus Towers Ltd are the largest passive infrastructure service providers for telecom services in India. Bharti Airtel Ltd was incorporated in the year 1995 with the name Bharti Tele-Ventures Ltd. The company was promoted by Bharti Telecom Ltd, a company incorporated under the laws of India. The name of the company was changed from Bharti Tele-Ventures to Bharti Airtel Ltd with effect from April 24, 2006 in order to reflect their brand essence, objective and the nature of their business activities. During the year 1995-96, the company launched mobile services under the brand name 'Airtel' for the first time in Delhi and Himachal Pradesh. During the year 1997-98, the company became the first private telecom operator to obtain a license to provide basic telephone services in the state of Madhya Pradesh. They incorporated Bharti BT VSAT Ltd and Bharti BT Internet Ltd during the year. During the year 1999-2000, the company acquired JT Mobiles for providing cellular services operator in Punjab, Karnataka and Andhra Pradesh. Also, they acquired Skycell, Chennai and thus, they expanded their South Indian footprint. During the year 2001-02, they launched IndiaOne, India's first private sector national and international long distance service. They acquired licenses for eight new circles across India. In July 2001, the company acquired 100% equity interest in Bharti Mobitel Ltd (erstwhile Spice Cell Ltd), which provided mobile services in the Kolkata circle. During the year 2002-03, the company launched cellular mobile services in the circle of Mumbai, Maharashtra, Tamil Nadu, Kerala, Madhya Pradesh, Uttar Pradesh (West), Haryana and Gujarat, fixed line services in the circles of Tamil Nadu and Karnataka and International Long Distance Services. They also commenced commercial operations for their submarine cable landing station. During the year 2003-04, the company obtained the new licenses for providing the Unified Access Services, which include telecom circles of West Bengal (including Andaman & Nicobar and Sikkim), Bihar (including Jharkhand), Orissa, Jammu & Kashmir and UP (East). They also acquired interest in the telecom circles of Rajasthan and North Eastern States, through the acquisition 33

of 67.5% equity stake in Bharti Hexacom Ltd. During the year 2004-05, Bharti Cellular Ltd and Bharti Infotel Ltd, subsidiaries of the company, merged with the company with effect from April 1, 2004. Prior to merger of Bharti Cellular Ltd with the company, Bharti Mobile Ltd operated in circles of Karnataka, Andhra Pradesh and Punjab merged with Bharti Cellular Ltd. The company acquired an additional stake of 1% from Fouad M T Al Ghanim Trading & Cont Co Kuwait one of the shareholder of Bharti Hexacom Ltd. During the year, the company and Videsh Sanchar Nigam Ltd entered into an agreement to share the company's national long distance network for a period of 15 years for a consideration of Rs 5,000 million. They entered into a regional mobile services agreement with six other leading mobile operators, namely Globe Telecom, Philippines; Maxis, Malaysia; Optus, Australia; SingTel, Singapore; Taiwan Cellular Corporations, Taiwan and Talkomsel, Indonesia and formed a regional alliance, namely Bridge Alliance. In April 2005, the company through their erstwhile 100% subsidiary Bharti Infotel Ltd, which was merged with the company acquired 100% equity stake in Bharti Broadband Ltd (formerly known as Comsat Max Ltd) by acquiring their holding company Satcom Broadband Equipment Ltd (formerly known as CMax Infocom Ltd). Also, Satcom Broadband Equipment Ltd and Bharti Broadband Ltd were amalgamated with the company with effect from October 1, 2005. During the year 2005-06, the company signed a managed capacity expansion contract with Ericsson for providing managed services and expands their GSM /GPRS network into rural India in 15 circles. Also, they entered into an agreement with Nokia to expand their managed GSM/ GPRS/ EDGE networks in eight circles. The company and IBM launched Managed Services under their joint go-to-market program. During the year, Vodafone acquired 10% economic interest in the company by way of subscription of convertible debentures in Bharti Enterprises Ltd. Also, the company entered into strategic partnership outsourcing agreements for their customer care call center operations with four international BPOs - Hinduja TMT (HTMT), IBM Daksh, Mphasis and TeleTech Services. During the year 2006-07, the company incorporated seven wholly owned subsidiaries namely Bharti Airtel (USA) Ltd, Bharti Airtel (UK) Ltd, Bharti Airtel 34

(Hong Kong) Ltd and Bharti Airtel (Canada) Ltd, Bharti Infratel Ltd, Bharti Telemedia Ltd and Bharti Airtel Lanka (Pvt) Ltd. They received letter of offer from Telecommunications Regulatory Commission of Sri Lanka for providing 2G and 3G mobile services in Sri Lanka. During the year, the company entered into agreement with Microsoft to offer software and services for the Small and Medium Business (SMB) market in India and to offer Microsoft's latest Windows Mobile 5.0 technology to its customer. They entered into agreement with Google to offer search services on Airtel Mobile. Also, they entered agreement with Adani Group to connect Mundra Port and Special Economic Zone and with IBM to deliver India's first 'Service Delivery Platform'. In July 2006, the company launched 'Airtel Mega' Fixed Wireless Phone (FWP) services. In September 14, 2006, they acquired 43,750 thousand 26shares of Bharti Hexacom Ltd for an aggregate consideration of Rs 875,000 thousand thereby increasing their stake from 68.5% to 68.89%. In December 2006 the company announced their foray into USA with the launch of Airtel CallHome service for Non-Resident Indians. In March 2007, they introduced BlackBerry 8800TM business phone. In April 3, 2007, Bharti Airtel (Singapore) Pvt Ltd, Singapore, was incorporated for providing Voice Interconnection, Prepaid International Calling Services, International Private Leased Circuits and VSAT Trading. During the year 2007-08, Bharti Airtel Services Ltd (erstwhile Bharti Comtel Ltd), the wholly owned subsidiary of the company, sold their entire shareholding in Bharti Telemedia Ltd to the company and Bharti Enterprise Ltd in the ratio of 40% and 60%, respectively. The company acquired 2% stake in a subsidiary of IFFCO Ltd called IFFCO Kissan Sanchar Ltd at a consideration of Rs 50,125 thousand. Also, they invested USD 1,200 thousand towards 1,200 thousand shares, of Bridge Mobile Pte Ltd, Singapore (Bridge Mobile). During the year, the company entered into a joint venture agreement with Vodafone Essar Ltd and Idea Cellular Ltd and formed an independent tower company namely, Indus Towers Ltd for providing passive infrastructure services in 16 circles of India. In September 7, 2007, the company acquired 49% of the equity in Bharti Aquanet Ltd, India, at a consideration of Rs 159,549 thousand making Bharti Aquanet Ltd a 100% subsidiary of the company. In September 28, 2007, they acquired 100% of the equity in Network i2i Ltd, Mauritius, at a consideration of USD 133,400 thousand. In October 1, 2007, the company incorporated a new company namely, Bharti Airtel Holding (Singapore) Pte Ltd in Singapore as an investment holding company of the company. In January 2008, the company transferred the passive telecom infrastructure business of the company to Bharti Infratel Ltd. During the year 2008-09, the company made their foray into media and television by redefining home entertainment with Airtel digital TV. They launched their virtual calling card service 'Airtel CallHome' in UK, Singapore and Canada. The service is targeted at the huge Indian Diaspora, Non-Resident Indians (NRIs) and Indian students in these markets. The company launched their mobile services in Sri Lanka under the Airtel brand. They expanded their footprint by launching their Mobile Services in Lakshadweep. They also launched VeriSign Identity Protection (VIP) Services for their enterprise customers in India in partnership with VeriSign. In February 19, 2009, the company increased their stake in Bharti Hexacom Ltd by 1.11% through acquisition of 2,780,306 equity shares for an aggregate consideration of Rs 166,818 thousand. In March 4, 2009, the company subscribed 1,470,000 equity shares (49% stake) in Bharti Teleports Ltd for an aggregate consideration of Rs. 14,700 thousand. In October 2009, the company launched live mobile comic service on their mobile entertainment portal, Airtel Live. In October 23, 2009, they acquired an additional 55% equity stake in their subsidiary, Bharti Telemedia Ltd for a consideration of Rs 7.38 crore. Consequently, the total equity interest of the company in Bharti TelemediaLtd increased to 95%. In January 12, 2010, the company agreed to acquire 70% stake in Warid Telecom, Bangladesh, a wholly owned subsidiary of the Dhabi Group. Warid Telecom is offering mobile services across all the 64 districts of Bangladesh. As of January 2010, the company had an aggregate of over 131 million customers in South Asia, including 121.7 million mobile customers in India. In March 11, 2010, the company made their debut into Media & Entertainment with the launch of the Airtel Digital Media Business. With this, the company is able to offer Content Delivery Solutions for media and entertainment sector. In June 2010, the company acquired Zain Group's mobile operations in 15 countries across Africa for an enterprise valuation of USD 10.7 billion. With this, the company has become the first Indian brand to go truly global with a footprint that covers over 1.8 billion people. Also, the company has become a major Indian MNC with operations in 18 countries across Asia and Africa with a customer base of over 180 million. During the year 2010-11, the company introduced a completely new, fresh and vibrant brand logo and identity.Apart from India and Sri Lanka, the brand also started to offer its services to consumers in Bangladesh making the Company a powerhouse across South Asia. Across the seas, the Company established a strong presence in the 16 countries across the African continent. During the year, Airtel won the 'Most Preferred Cellular Service Provider Brand' award in the CNBC Awaaz Consumer Awards 2010 for the 6th year in a row. The CNBC Awaaz Consumer Awards were based on an extensive consumer survey done by Nielsen, wherein the customers rated brands across different categories which delivered true value for money. During the year, the company launched 3G Services in 9 of 13 circles with 3G spectrum, empowering all 3G customers to manage their data usage and avoid 'bill shock' with proactive, personalised and timely data usage alerts coupled with introduction of easy-to-understand intuitive tariffs with personalised data usage limits. They launched various new and innovative products and services, such as airtel money, airtel call manager, airtel voice blog, airtel world SIM, 37

Live Aarti, LearnNext, IPTV, airtel broadband TV, Unified Service Management Centre (uSMC), Global Data Services, airtel digital TV recorder, MAMO (My Airtel My Offer) and i-Care directly and through its subsidiaries, which enabled it to strengthen their leadership in an intensely competitive market. During the year, the company launched their New Vision for India and South Asia 'By 2015, airtel will be the most loved brand, enriching the lives of millions' inspiring and directing all stakeholders for the next stage of growth. When we go for a new DTH, we give first preference to Channel Packages and Price, I must say Airtel arranged all its packages in very good manner, keeping in mind south India customers and rest of India customers. They also provide you one free language pack with every pack, so you can have your regional channels free. As far as Price is concerned it is reasonableAlso, they launched their vision for Africa 'By 2015 airtel will be the most loved brand in the daily lives of African people'. In August 27, 2010, the ccquired the 100% interest in Telecom Seychelles Ltd, a telecom operator of Seychelles, for an enterprise value of USD62 million. In September 2011, the company choose Ericsson India, Nokia Siemens Networks and Huawei Technologies as network partners to launch 3G Services in India. These partners will plan, design, deploy and maintain a 3G HSPA Network in Bharti Airtel 3G license circles. In January 2011, the company and State Bank of India (SBI) entered into a Joint Venture (JV) agreement to make available banking services to India's unbanked millions. The newly formed entity, will harness the power of State Bank's strengths and airtel's mobile telephony to add value to the banking and financial services sector and empower millions of financially excluded in the country to enhance their livelihood and quality of life. The Joint Venture will become the Business Correspondent of SBI and offer banking products and services at affordable cost to the citizens in unbanked and other areas 38DIGITAL TV

In the world today, where digitalization and modernization is strengthening heir roots even in the interiors of the city, one needs to keep in pace with the latest trends. The latest trend also includes having a power packed DTH service along with Digital TV. Airtel, being a worldwide leader in the telecom sector has also stepped in the field of DTH services and has become the best DTH service and DigitalTV in India by providing quality services and reaching out to their customers. With the introduction of The Airtel digital TV, one can be sure of getting entertained whenever they want. One can easily order for Airtel DigitalTV connection online. In todays time, having a good DTH service provider is your key to entertainment and the Airtel Digital TV is that one stop solution for all the entertainment needs of your family. The Airtel digital TV offers something or the other for every age group of your family. Be it games, quizzes, business news, cookery shows or devotional channels, the perfect entertainer ensures no one in your family is deprived of the word entertainment. In this competitive world, all parents want their children to excel in studies and other activities. The Airtel Digital TV offers services to ensure that your kids learn and grasp new things in the most enjoyable manner.

With Airtel Digital TV plans and Airtel Digital TV packages starting from less than rupees 200, you can select a package which you think is the most beneficial for your family. The Airtel Digital TV offers custom made Airtel Digital TV packages and Airtel Digital TV plans to ensure that your family is entertained without shelling a heavy price out of your pocket. So what are you waiting for, apply for the Airtel Digital TV connection as the best DTH service in India 39 Airtel Digital Tv is one of the best DTH operator in India. Recently Airtel shifted to new Satellite Ses7 at 108.2 east. Earlier Airtel were on Insat 4CR with 6 Transponders. Now They have 12 transponders on Ses7, so they have enough space to add new channels, HD channels and interactive services on their platform. From last few months Airtel adding new channels(SD and HD both)continuously, Right now airtel have maximum HD channels availableWith the fast developments taking place in Satellite Broadcasting, it is but natural that Doordarshan has also come up with an alternative to get the required reach with an alternate technology option Ku-band broadcasting which is envisaged for the coverage of remaining population. 40 Airtel Digital Tv is one of the best DTH operator in India. Recently Airtel shifted to new Satellite Ses7 at 108.2 east. Earlier Airtel were on Insat 4CR with 6 Transponders. Now They have 12 transponders on Ses7, so they have enough space to add new channels, HD channels and interactive services on their platform. From last few months Airtel adding new channels(SD and HD both)continuously, Right now airtel have maximum HD channels available.

When we go for a new DTH, we give first preference to Channel Packages and Price, I must say Airtel arranged all its packages in very good manner, keeping in mind south India customers and rest of India customers. They also provide you one free language pack with every pack, so you can have your regional channels free. As far as Price is concerneditisreasonable. ADVANTAGES 41

Truly DVD quality picture and CD quality sound (Awesome sound and picture quality)Universal Remote (Same remote for your TV and Set topbox)MaximumHDchannelsAvailableVerylessRainfade issueGoodSTBSoftware21Radiochannelsavailable DISADVANTAGES

The main Disadvantage of ADTV is that it is not providing Good interactive services, Recently they added iDarshan and iGoodlife, So hopegoodforfuture.

TECHNICALSPECIFICATION

Airtel Digital Tv have 12 Transponders on SES7 at 108.2 East. Airtel Using latest MPEG4 DVB-S2 Technology for compression and Broadcasting services. This latest compression technology allows you to add more channels at less space. For Transponder details of ADTV, you can check my post

TRANSPONDERS DETAIL OF AIRTEL DIGITAL TV ON SES7Set Top Box Details :

Standard SD Box : Standard definition Box

Digital TV HD Box : Watch High Definition Channel (5 times more clear picture and high Digital sound)

Digital TV HD Recorder: Record yourfavoriteHDprogramsand watch any time.

CHANNEL PACKAGES AND PRICE 42As I already told Channel packages and price are first preference before buying any DTH. ADTV have best packages at best price , both for south india and rest of india customers. you have choice to choose one regional pack(Tamil, Telgu, punjabi, Marathi, Bengali, etc) free for lifetime.you can also go for A la carte packs, means you can choose which channels you want and pay only for those channels. But this might be expensive.

Packages offered by AirtelRest of India Customers South India Customers

Value Sports South super value

Economy South super value sports

Economy Sports South value

Mega South Economy

Ultra South Mega

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DTH is defined as the reception of satellite programmes with a personal dish in an individual home.DTH does not compete with CAS. Cable TV and DTH are two methods of delivery of television content. CAS is integral to both the systems in delivering pay channelsCable TV is through cable networks and DTH is wireless, reaching direct to the consumer thrsmadisand a set-top box. Although the government has ensured that free-to-air channels on cable are delivered to the consumer without a set-top box, DTH signals cannot be received without the set-top boxcurrently has 6 major DTH service providers and a total of over 5 million subscriber households. India Dish TV(a ZEE TV subsidiary Tata Sky South India Media Giant Sun Network owned 'Sundirect DTH

Reliance owned BIG TV

Bharti Airtel's DTH Service 'Airtel Digital TV

DD Direct Plus

Next in the lineup is Indian white goods giant Videocon's DTH service (Brand name 'Videocon D2H'), is lined up to be launched within F/Y 2008-2009. Dishtv is Indias first direct to home entertainment service that has digitalized Indian entertainment to bring to your home the best in television viewing through the latest in digital technology. It not only broadcasts high quality programmes straight from the satellite to your home, but also gives 44

you absolute and complete control of what you watch and pay for. It is almost like having your own satellite up in the sky.

With dishtv you can unleash the true potential of your high-end television set and complete your TV viewing experience with true DVD quality. If you are a connoisseur of good sound then make sure you experience true stereophonic sound effects, which only dishtv can bring to your home.

dishtv takes television viewing to the next level as it supports various futuristic features like Electronic Programme Guide, Parental Lock, Capacity up to 400 channels, Games, Interactive TV, Movie on Demand etc.

dishtv also brings you exclusive National and International channels for the first time in India! You can enjoy all of these never-seen -before channels in uninterrupted viewing without any transmission cuts.

Brought to you by a Zee Network Enterprise, dishtv has changed the face of the Indian television home, bringing it at par with the global entertainment industry. Tata Sky Tata Sky is a DTH satellite television provider in India, using MPEG-2 digital compression technology, transmitting using INSAT 4A at 83.0E.

It is a joint venture between the Tata Group, that owns 80% and STAR TV that owns a 20% stake.[2] Tata Sky was incorporated in 2004 but was launched only in 2006. It currently offers close to 140 channels and some interactive ones.

The company uses the Sky brand owned by British Sky Broadcasting.

In October 2008, Tata Sky announced launching of PVR service Tata Sky+ which allowed 45 hours of recording in a MPEG-4 compatible Set Top Box. The remote is provided with playback control keys and is being sold with special offers for existing suscribers.

35 45In 2008, Singapore-based Temasek Holdings picked up 10% stake in Tata Sky from the Tata Group. This has diluted Tata's stake in the venture to 70%.

STARs parent company, News Corporation, owns an International group of DTH businesses that include BSkyB in UK, Sky Italia in Italy and Foxtel in Australia.

Packages and ServicesSince its launch, Tata Sky has served different consumer segments by offering a variety of packages based on their requirements. To provide flexibility, Tata Sky allows consumer to select the Base packages as well as Add-On packages as per your requirement. You can also choose from a variety of Annual and Semi-Annual packages.Channel Packages

Actve Mall: Allows you to shop online. Avail of attractive prices on all products.

Actve Wizkids: Designed for preschoolers, Actve Wizkids is an educational, yet entertaining television based service aimed at continuing a childs learning process at home through a host of fun-filled games covering Maths, the English language and GK.

Actve Stories:

A television based audio visual story book that children can read and listen to at their own pace. Aimed at children of 2-7 years, the service features new stories from the likes of Panchatantra, Jataka tales and Hitopadesh and Indian mythology. The stories can be enjoyed in error and accent free voiceovers in English, Hindi, Marathi, Tamil, Telugu, Bengali and Marathi.

Actve Learning: Aimed at children in the age group of 7-12 years, Actve Learning uses interactive quizzes on Science, Mathematics, and General Knowledge to 46

enhance childrens knowledge as well as prepare them for competitive examinations. The questions are based on the syllabus of classes 1-5 in ICSC / IGCSC / CBSE and other state board schools.

Actve Topper:

An interactive service that provides you with revision tests and key learnings for chapters taught in Maths and Science in classes 9-12.

Actve Games: This service allows you to choose from six interactive games on your TV that can be played with the Tata Sky remote.

Actve DarshanThis service allows you to get 24x7 darshan of Shirdi Sai Baba, Mumbais SiddiVinayak, ISKCON and Kashi Vishwanath on your television, throughout the day.

Actve Sports: This service allows you to watch cricket the way you want with exclusive features like choice of commentary language, highlights on-demand and player statistics. Actve Sports is available on select events only.

Actve Matrimony: This service allows you to get free access to 1000 new profiles every week on Actve Matrimony on your TV, at the press of the button. The listings on Actve Matrimony are sourced on an opt-in basis from premium members of BharatMatrimony.com

Actve Cooking: 47

On Actve Cooking you can get your favourite recipe when you want at the press of a button. The service features four new and easy-to-cook recipes daily, from master chefs across the country along with handy kitchen tips.

Actve Astrology: This service offers daily astrology predictions, at the press of a button.

Actve STAR News: This service allows you to control how and when you want to watch the news.

Showcase: This service allows you to watch the latest blockbusters in original prints, with a single ad-break from the comfort of your home. Showcase events can be ordered once and enjoyed multiple times through the day.TATA SKYTata Sky+ is a premium set-top box that used the breakthrough Personal Video Recorder technology that allows you to record up to 45 hours of live TV. Tata Sky+ gives you the power to record one programme while watching another, pause a live telecast and even rewind a TV programme that you are watching.

SUN Direct DTH

The "SUN Direct", DTH service from the South Indian Media Giant, SUN Network, started on 7 December 2007. The Initial rollout was only in its home land "Tamil Nadu", where they face all hurdles. they were able to launch the product in all over south and has more 2 million subscribers in south India making it the largest and most popular DTH service provider in south India. Kicking off its drive to achieve a pan-India presence, Sun Direct TV Pvt Ltd launched its services in Gujarat, Jammu & Kashmir, Haryana, 48

Punjab, and Himachal Pradesh. Uttar Pradesh, Madhya Pradesh, Bihar and other states of Hindi speaking belt would be targeted in the other phases of expansion.

Sun Direct - India's youngest and most exciting state of the art DTH Company. It is the fastest growing DTH company in India. It predicts to cross 2 million subscribers within this year end.

Sun Direct uses the latest MPEG-4 based technology to increase broadcast capacity. Sun Direct confirms to provide next-generation services in fast-growing and emerging markets quickly and efficiently. Sun Direct will be supported by Irdeto's conditional access solution to manage content and revenues in the satellite broadcasting venture.

Sun Direct selected Oracle based on its convergent multi-service capabilities and proven real-time scalability allowing it to consolidate billing operations, enable powerful new service offerings and improve visibility into customer information across services.

Sun Direct is also ready to offer High Definition Television (HDTV) and it is currently aggregating HDTV content. The DTH service provider hopes to come out with HDTV over next few months.

Reliance BIG TV Reliance BIG TV is a DTH satellite television provider in India,using MPEG-4 digital compression technology, transmitting using MEASAT-4 91.5East. It is the 5th DTH service launched in India.

DTH service was launched back in 2004 by launch of Dish TV by Essel Group's Zee Entertainment Enterprises. Later on public broadcaster Doordarshan launched its free to air DTH named DD Direct+ . In 2006 Tata teleservices in collaboration with British Sky Broadcasting, a subsidiary of News Corporation started a service named Tata Sky. In 2007 the war of DTH heated up when 2 telecom giants Airtel and Reliance Communications along with a strong south indian media group Sun TV and Electronics company Videocon declared to launch their DTH services.

49 The south indian DTH service mostly providing South Indian Channels SUN DIRECT was launched in mid 2008 which provides service in South Indian States and Reliance ADAG launched their DTH service on 19th August 2008. Later on Airtel launched its services as Airtel Digital Tv on 9th October 2008. Videocon is yet to launch its service.

Reliance BIG TV limited is a part of Reliance Communications Ltd. a susidiary of Reliance Anil Dhirubhai Ambani Group[2] founded By Late Dhirubhai Ambani, the indian business tycoon and owned by his son Anil Ambani. BIG TV started operation from 19th August 2008 with a slogan "TV ho Toh BIG Ho". It currently offers close to 200 channels [3] and many interactive ones, 32 cinema halls (i.e Pay Per View Cinema Channels) as well as many Radio channels. The company plans to increase the Channels in near future to 400 and bring HD technology. It is the first pan india DTH provider providing mpeg-4 technology. There are also plans to introduce services like i-Stock, i-News and other interactive services in the future.

Airtel Digital TV

Airtel Digital TV is a DTH satellite television service in India, using MPEG-4 digital compression with DVB-S2 technology, transmitting using INSAT 4CR 74East. It is the 6th DTH service launched in India.

Airtel digital TV is a part of Bharti Telemedia Ltd a susidiary of Bharti

Airtel Limited by Sunil Mittal the Indian telecom giant who brought mobile Services to India Through the largest mobile service Provider Of India Airtel Airtel digital TV Started operation from 9th October 2008 with a slogan "Come Home To The Magic". It currently offers close to 150 channels [3] and many interactive ones as well as WorldSpace Satellite Radio channels. The company plans to increase the Channels in near future.It shows many interactive channels and plans to bring internet on DTH by using Airte

50.

Airtel digital TV started its ad campaign with a teaser ad See you at home Soon without any other info.It's advantage was taken by big tv which later on showed similar ad giving a name to it as big tv's Ad with a slogan Ho Toh Big Ho. Later on Airtel hired many brand ambassadors including A R Rahman, Saif Ali Khan, Kareena Kapoor, Vidya Balan, Madhavan, Zaheer Khan, Gautam Gambhir. Its Advertisement also included noted television personalities including Ranvijay, Raju Srivastav, and Sudha Chandran.

D Direct+

D Direct+ is a free Direct to Home (DTH) service that provides satellite television and audio programming to households and businesses in the Indian subcontinent. Owned by parent company Doordarshan, DD Direct Plus was launched on December 16, 2004.

It competes with cable television and other DTH Service providers such as Dish TV, Tata Sky, Sun Direct, Airtel digital TV and Big TV throughout India.

The total capacity for DD Direct+ is 59 television (Still 2 channels is Empty) and 21 radio channels. The spelling, spacing and capitalisation of channel names are as found on http://www.ddinews.gov.in/DTH unless an explicit reference is given otherwise.

Doordarshan, the national broadcaster in India, at present has a network of more than 1400 transmitters spread throughout the country and its signals are available to about 90% (DD1) and 43% (DD-News) population of country. The prime duty of any national public service broadcaster is to make the programmes of national importance available to all its people and nationals. It was estimated that the coverage of remaining 10 % population with terrestrial (single channel) broadcast would cost enormously. Besides that, setting up of terrestrial transmitters in the uncovered areas would have taken a number of years (10 to 15 years). Also, operation of terrestrial transmission would have required a huge manpower (a few thousand persons).

With the fast developments taking place in Satellite Broadcasting, it is but natural that Doordarshan has also come up with an alternative to get the required reach with an alternate technology option Ku-band broadcasting which is envisaged for the coverage of remaining population. This is a much cheaper and economical option as compared to the coverage through Terrestrial transmitters.

Ku-band transmission will provide coverage in all uncovered areas including remote, border, tribal, hilly and inaccessible areas in one go within a short time. With this coverage, the national broadcaster proposes to meet its obligation of covering the whole nation and its people not only with national channels, but also make available popular Doordarshan and some other free-to-air channels on its platform. In order to meet its obligations, it has also been decided that 10,000 receive systems (Dish and Set Top Box) would be provided free of cost at public institutions like Anganwadis, Schools, Public Health Centres, Panchayats, Youth Clubs, Cooperative Societies etc. in the uncovered areas.

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It may be pertinent to mention here that incidentally Doordarshan would be starting DTH service with Ku band broadcasting as not only uncovered areas are covered with its commencement, but also the whole country gets multi-channel service in one stroke. The signal will be available at each home directly without the use of any cable etc. and one will be able to receive the programmes with the help of a small Receive segment.

This platform has been named as DD DIRECT+

Presently the DD DIRECT+ is envisaged to telecast 50 free-to-air TV channels (containing both Doordarshan and private channels) Satellite Earth Station for uplink of signals has been setup at Delhi. Honorable Prime Minister of India inaugurated the service on 16/12/2004. The high power Ku-band transponders of Indian Satellite INSAT-4B at 93.5 E are being used for hosting the DD DIRECT+ services.

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RESEARCH METHODOLO GY 54 RESEARCH METHODOLOGYThe Direct To Home market in India is growing at a fast pace and the number of active subscribers in the country is expected to reach 42 million by 2012 end. The last five years have witnessed rapid growth in subscriber base for DTH as is obvious from the fact that in 2005, Dish TV was the lone player in the market in which today more than 10 DTH service providers are operating. The Government is providing ample support to the DTH sector in the country, and this has encouraged newer players to However, with the stiff level of competition from the existing multi-channel cable network and upcoming technologies including IPTV, players need to be consistently innovative.

The report Assessment of the DTH Market in India' highlights key trends emerging in the market along with initiatives being taken by the major service providers. The current market scenario and future prospects of the sector has also been examined along with the regulatory environment. 55 SAMPLING AND SAMPLE DESIGNDetermining the population targeted is the first step in selecting the sample. This may sound obvious and easy, but is not necessarily so. For instance, in surveying "hotel guests" about their experiences during their last stay, we may want to limit the term to adults aged 18 or older. Due to language constraints, we may want to include only those guests that can speak and/or read English. This more operational definition of population would be considered the "respondent qualifications". They make the research more doable, but also introduce delimitations of the studys scope.POPULATION: All items in any field of inquiry constitute a UNIVERSE or

POPULATION. A complete enumeration of all the items in the population is

Known as cesus enquiry .Thus population means the inclusion all the items in

The field of enquiry. Population can be finite if units can be counted or infinite. Since the present study is done in Bareilly, the population is finite.

SAMPLE; Sample means selection of few items as respresentatives of all the items

A part of the whole population is called :SAMPALE. Algebraically let the population

Size be N. and if a part of size n (which is