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Creative InnovationsAirdrieNOW! TV

“Airdrie has jumped

web video”Jetvision

head first into the trendy world of

StatsMarch 2009 - April 2010

4,100 Total Views

22 local businesses profiled

Over 60 Videos & 3 hours of content

IEDC’s winner of the “New Media” Award for 2009*

AirdrieNOW! TVPromotes Airdrie as a place to live, work & do business using emerging technologies

An interactive online video platform with leading-edge tools that goes beyond a

corporate video available on our www.airdrienow.ca website

Connects with local entrepreneurs, business and community leaders to produce videotestimonials

One of many Web 2.0 marketing tools used in the AirdrieNOW marketing campaign

that is cost and time effective

Videos are coordinated, produced, editted and published in-house by EcDev staff

Reaching our GoalsAirdrieNOW! TV is a major component of our marketing campaign to promote Airdrie as a location for business start-up or relocation - 5% business licensing growth in 2009

Social Media is emerging as the next wave of communications. AirdrieNOW! TV is a creative

innovation for a modern, dynamic city that embraces change.

Powerful video testimonials from local entrepreneurs and business leaders share the city’s entrepreneurial spirit and community pride

* Population less than 50,000

AirdrieNOW! TV exclusively available on www.AirdrieNOW.ca