AIP FOUNDATION EXPERIENCE IN ROAD SAFETY EDUCATION
Ho Chi Minh CityMirjam Sidik
Executive Director, AIP Foundation9 November 2009
Content
I. AIP Foundation overview- Profile & history- Stakeholders
II. Road safety education projects- Helmets for Kids (HFK)- Traffic Safety Education (TSE)- Walk This Way (WTW)- E-learning (Click on Safety)- Public Awareness Education (PAE)
III. AIP Achievements
The Asia Injury Prevention Foundation (AIP Foundation) is a U.S. registered 501 (c)(3) nonprofit organization
Its mission is to combat the epidemic levels of road traffic injuries and fatalities in Southeast Asia and other regions of the developing world.
Founded in 1999 in Vietnam, its main offices are in Hanoi and Ho Chi Minh City, with a branch office in Bangkok, Thailand.
In 2001, the Vietnam Safety Products and Equipment Co. (V-SPEC)/Protec established producing lightweight, “tropical” helmet under new national standards
About us
Our history 1999 - 2009
Helmet standards, non-profit helmet factory, employ the physically disabled, helmet
donation program
Helmet standards, non-profit helmet factory, employ the physically disabled, helmet
donation program
Engage Government, other stakeholders & advocacy for
better traffic safety legislation
Engage Government, other stakeholders & advocacy for
better traffic safety legislation
Traffic safety education, traffic safety environment
changes
Traffic safety education, traffic safety environment
changes Public awareness educationPublic awareness education
AIP Foundation stakeholders
National Traffic National Traffic Safety Safety
CommitteeCommittee
Ministry of Ministry of Education and Education and
TrainingTraining
Local Department Local Department of Education/ TSC/ of Education/ TSC/ local governmentlocal government
Schools Schools (students, (students, teachers, teachers, parents)parents)
MediaMedia
Sponsors Sponsors (public & (public &
private sector)private sector)
AIP Foundation
Publicity & Publicity & Local Local
communitiescommunities
II. Experience in road safety education
1. Helmets for Kids (HFK)
2. Traffic Safety Education (TSE)
3. Walk This Way (WTW)
4. E-learning (Click on Safety)
5. Public Awareness Education (PAE)
HANOI
HO CHI
MINH
AIP Foundation project sites
Thua Thien Hue
Quang Nam
Ca Mau
Quang Binh
Can Tho
Long AnBinh Thuan
Da Nang
Ninh Thuan
Nha Trang
Ha Tay
Vung Tau
Cambodia
Nghe An
Hoa Binh
Projects’ objectives To provide children with good quality
helmets as a proactive approach to protecting them from head injuries
To encourage and inspire children to learn and practice good traffic safety skills.
To improve the traffic environment inside and outside the target primary schools.
To involve and engage the local community and authorities in traffic safety activities
To improve traffic safety awareness and behavior of children in particular, and of the community as a whole
Helmets for Kids
• To present good quality helmets to children from poor families• To equip and train teachers with necessary knowledge & skills
on helmet wearing• To organize outside class activities for children to practice
road safety skills (Quiz, Helmet decorating contest, Play-act and performance contest, Photography contest)
• To coordinate with schools for recording crashes (if any) and monitoring the helmets wearing rate
2. Traffic Safety Education (TSE)
- Curriculum development, in collaboration with NTSC & MoET
- Weekly road safety classes over six consecutive weeks
- “Train the trainers”: to provide road safety teachers with new teaching methodology
-Distribution of traffic safety materials to the parents
- Improve parking area conditions inside the target schools•
3. Walk This Way
1. Improve the safety walk-ability conditions outside of the target schools (Zebra crossing, Rumble strips, “school ahead” signal, parking area inside school for the parents..)
2. Develop “Walk safety” manual for students & training material for teachers
3. Provide the target school with “walk safety” teaching tools: stop hand, street/traffic corner mock-up
Before renovation
No zebra crossing, rumble strips or traffic signs; Street vendor at school gate –
frequent congestion
4. E-Learning Curriculum
Danger and Safety The streets around you Traffic lights
Safe walking Safety on motorcycleSafe crossing
Public Awareness Education
PAC1 was proven a highly effective initiative for eliciting support from the public and private sectors and dramatically contributed to national behavior modification in adult helmet wearing.
Child Helmet Wearing Campaign
- Increase parents’ awareness of the helmet wearing in protection of children
- Increase helmet wearing rates of children nationwide with a focus on largest cities: HCMC, Hanoi, and Da Nang)
- Support the Gvt to close the loophole in Resolution 32
Child Helmet Wearing Campaign
- “Little Sheriff” campaign was launched on March 2009 as an effort of AIP Foundation to influence kids in a friendly, interactive way.
- During its six months, the campaign has made a successful impact on both kids and parents in terms of helmets & safety
Success story
-Successfully introduced child helmet standard and improved adult helmet standard-Developed a quality helmet approved as the “tropical” helmet-Worked with MoET on a primary school curriculum used in all 64 provinces-Changed perception and behavior of people towards helmets-Our advocacy efforts for a better helmet legislation supported Resolution 32
Over 400,000 free helmets distributed to schools in South-Eastern Asia
More than 120 schools in Vietnam, Cambodia, Laos & Thailand
Educated thousands of teachers; parts of curriculum used by MoET
14% fewer fatalities (2008 compared to 2007) 24% reduction in injuries 271 million $ saved
Some results
• Most prestigious advertising effectiveness award, IPA 2008
• Prince Michael International RS award for outstanding contributions
• SKW award for advocacy effectiveness
• Awarded by the Prime Minister of Vietnam
• Shortlisted for 2009 Secretary of State’s Award for Corporate Excellence
Our awards
Worldwide Partnerships
CENTRAL AND SOUTH AMERICA
AFRICA
SOUTHEAST ASIA
GLOBAL HELMET VACCINE INITIATIVE
MIDDLE EAST
HVI Regional Alliance for Road Safety
NigeriaSenegal
Tanzania Uganda
HVI Regional Alliance for Road
Safety
Costa RicaCuba
Uruguay
HVI Regional Alliance for Road
Safety
CambodiaLao PDR
PhilippinesThailandVietnam
HVI Regional Alliance for Road Safety
Oman
Helmet Vaccine Initiative – Regional Alliances
GovernmentAssistance
&CapacityBuilding
Safety Products&
Equipment
PublicAwarenessEducation
Traffic SafetyEnvironmentModificationfor Schools
Curriculum,Helmets,
&Education
HVI
• Identify appropriate local partners in government, business, and within civil society in developing countries with the largest need•Initiate Helmets for Kids programs for children through schools and diffuse public awareness of helmet safety in communities.•Review quality standards. Introduce standards to cover ‘tropical’ helmets.•Work with government partners to create an enabling legislative environment and enforcement mechanism for helmet use.•Build a local factory to produce helmets on a non-profit basis, and employ the physically disabled in the workplace.•Launch public awareness campaigns in partnership with public and corporate sectors.•Announce legislation and enforcement changes as necessary.•Continue education, awareness, marketing. Continue working with government on enforcement and quality issues as needed.
HVI concept