Growth_Marketing_Conference_V1.5_2016_0505
Feature Facebook Your Website
10
Brand awareness Product information Call to action
Source: Adaptly, “New Digital Advertising Study Finds That Sequencing Ads Taking Individual Consumers Down the Marketing Funnel Achieves Better Outcomes Than Sustained Call-To-Action Message, July 2014
Audiences Engagement Conversion
1
2
3
4
5
6
7
Audience Manager
Ads Manager
Signal
Audience Insights
Graph Search
Google Tag Manager
Google Analytics
High purchasing intent = keywords such as “warriors tickets“
Generic branded = using keywords containing the term “warriors“
Only tickets search campaigns
Average daily ROAS for high purchase intent ticket campaign = 2,670%
Average daily ROAS for branded ticket campaign = 1,341%
Average search impression share for branded: 99%
Average search impression share for generic: 30%
The total owned audiences that you can reach via Facebook plus the organic fan base on other social networks.
Website 000,000,000
Email 000,000,000
Facebook 000,000,000
Twitter 000,000,000
Linkedin 000,000,000
Instagram 000,000,000
Total 000,000,000
Total Audience0,000,000
Facebook video lift test
SocialAmplificationGuide
Social Amplification Guide
VideoLinkAd
Nine Triangles Guide