Social Media Plan
Created by:
Matthew Schloss
SM
Company Overview
• Company overview
• History
• Competition
• Products
Current Market
• Where are we?
• Where do we want to be?
• How do we get there?
Target Market
• Who are they?
• How do we reach them?
• Why will it be so easy?
• What do they want?
Key Challenges & Goals
• What challenges do we face?
• How can we better communicate with the public?
• How can we improve our brand recognition and improve business?
• How we can help the public while increasing our awareness.
Social Media
• What is social media?
• How these devices increase brand recognition, sales, relationships, and communications with the public.
• Which ones will be most effective to us?
Why Blog?• Why this will give us the
best results?
• How we will use the blog to increase brand awareness?
• Why a blog is the best way to reach our target audience?
• How your blog will build client relationships and communicate with the public.
SEO
• What is it?
• How will it increase business?
• How it will increase search results?
• Where do we begin?
Google AdWords
• What is it?
• Which words do we pick?
• How we will use it to increase search results and brand recognition
• How it will increase and direct traffic to website and/or blog
Tools to Measure
• Google Analytics & Twitter Analytics
• Tools available
• What can be measured and learned?
• How will we use this data to achieve success?
Budget & Timeline
• Where do we begin?
• How long will this take to complete?
• How much will this cost?
• Summary: What steps we will take and what oder we plan on taking those in.
Questions & Answers
Thank You
Matthew Schloss
SM