TravelNow!

International Travel Corporation

Travel | Work | Bleisure Together

TravelNow!

MEET OUR TEAM

TaxonomistAccount Director& Project Manager

User ExperienceDesigner

Content ManagerBeth Levin

Information ArchitectVaibhav WalvekarAmanda CummingsSandeep T Gowda Yuhui Chen (Raina)

The Fantastic Five

TravelNow!

CONTEXT

Here’s What We’ve Heard

• Customers want access to planned content, and TravelNow! has resources from the GetOut! team to provide such content

• Previous amount and length of information was overwhelming & irrelevant

• Content was too siloed within specific categories • Users need to be able to access while they’re traveling• TravelNow! is entering into a strategic partnership with

AARP to serve members of AARP

TravelNow!

MISSION• Redefining work-life balance by making it easy and

convenient to bring your people along on your business trip.

VISION• Travel. Work. Bleisure Together

TravelNow!

OUR APPROACH

Business Goal: Sell bleisure travel-related products by focusing on ways to assist business travelers in bringing “their people” on business trips. TravelNow! will provide a strong digital store presence appealing specifically to bleisure travelers.

Strategy:• Establish brand loyalty to TravelNow! • Increase online customer engagement. • Simplify and focus user experience.• Optimize & integrate content for desktop and on-the-go

users.

TravelNow!

Research

TravelNow!

Expedia Lonely Planet Nomadic Matt Travel + Leisure We Travel Together

Advice x x x x x

Bleisure Travel x (but isn’t called bleisure)

Celebrity presence x

Community Page x x

Contests

Forum boards x x

How-to Articles x x x x

Photographs x x x x x

Social Media x x x x x

Ticket sales x x

Travel Articles/Blogs

x x x x

Travel Products x x

Traveling Together x x x

Up-to-date information about places to visit

x x x

User Accounts x x x

Videos x

CONTENTANALYSIS

TravelNow!

SWOT ANALYSISS

StrengthW

WeaknessO

OpportunityT

ThreatReally easy to find and book tickets for events that are happening during the time when a traveller will be at their destination. Well organized

No articles or advice on destinations. Also no way to connect with other people

Make an easy way for travellers to use the website when they are at their destination, not just in the planning stage

So easy to book tickets, hotels etc.

Well organized. Amazing community pages to connect with other travellers. Good advice articles. Have hubs for family travel and honeymoon/ romance travel

No bliesure travel or videos Have articles and targeted sales for specific kinds of travellers, like families

Such a comprehensive website

He has a separate hub for traveling as a female and solo female travel with advice, articles, and buying suggestions. Every article/ suggestion is based on his personal experience or experience of close friends

Navigation is a little hard sometimes, but has good search function. Also, not every country is represented

Make website seem personal, with personal reviews of products

Has really good budget travel tips

Interesting, relevant articles and videos on travel that are not country specific. Business like sleek design

It is a magazine that is part of Time Inc. Network, and the top bar is all links to Time Inc. Network magazines. So there is no top navigation, just a hidden side bar navigation.

Have general relevant travel articles. Don’t hide the navigation bar, it is annoying to open it every time

It is definitely targeting our business demographic

A cute story of a couple who travel the world together and give travel tips.

No community engagement. But you can subscribe and send them comments

Easy scrolling and navigation Good personal tips

TravelNow!

USER RESEARCH - METHODS The Big Questions:

• Are business travelers interested in turning business travel into bleisure? • What holds people back from scheduling bleisure trips? • What resources do business travelers need to plan a bleisure trip? • How do they want to receive this information?

Discovery Process:

TravelNow!

USER RESEARCH - FINDINGS

Age Group Frequency Of Travel Duration of Business Trip

0%

20%

40%

60%

80%

100%

25-34 1-2 / month 1–2 days

35-44

1-2 / quarter3–4 days

55-64 1-2 / year

14+ days

WHO

Series 1 Series 2 Series 3

Add Personal Days to business Trip

Family/Friends on your business trip

0%

20%

40%

60%

80%

100%

YES YES

NO MAY BE

NO

WHY

Series 1 Series 2 Series 3

TravelNow!

Who is the Audience; Why this Project

TravelNow! SITE MAP http://traveltogether.slickplan.com/mbpylcc

Personas

TravelNow!

Desktop Prototype

TravelNow!

https://invis.io/PB578QWRV

Mobile Prototype

CONTENT MATRIXTravelNow!

CONTENT MODEL

Articles User Profile

Photo Albums –

Users

Blog Articles –

Users

CommunityAuthor’s

other articles

Articles with related tags

Photo Gallery- Getout Team

Travel Together Related

Products

Shop

Shopping Cart

TravelNow!

TRAVEL TOGETHERFamily “Family

Buying Suggestions - Gear”

“Editors’ Picks: Best Backpacks for Kids”

SEARCH“Best Restaurants in

Las Vegas”COMMUNITY

Blog “Food Critic’s Top Picks in Vegas”

SHOPOrlando Disney World One Day

PackageJansport kids packs

Kayla

Mark

TRAVEL TOGETHERFamily Kids Activities EXPLORE

Orlando Disney World

SHOPDiscounted Tickets

TRAVEL TOGETHERFriends “Apps to Help You Split the

Check without Annoying Your

Server”

EXPLORELas Vegas

COMMUNITYShare photos and

experiences

Awareness Consideration Decision

TravelNow!

Awareness Consideration Decision

COMMUNITYBlog Chicago

Activities and ToursVideo “Architectural

Boat Tour in the Windy City”

SHOPChicago

Architectural Boat Tour

SEARCH“Must-see Chicago

Attractions”EXPLORE

“Top 10 Museums in Chicago”

“Things To Do – Chicago”Blake

TRAVEL TOGETHER

Couple “Romantic Bookstores to

Explore Together”

AARP MEMBERSHIP

SEARCH“Powell’s bookstore,

Portland”COMMUNITY

Blog “Our Trip to Powell’s Bookstore”

SHOPHotel Booking

Laura

TravelNow!

TAXONOMYTravelNow!

Expedia Lonely Planet Nomadic Matt Travel + Leisure We Travel Together

TravelNow!

Advice x x x x x x

Bleisure Travel x (but isn’t called bleisure) x

Celebrity presence x

Community Page x x x

Contests x

Forum boards x x x

How-to Articles x x x x x

Photographs x x x x x x

Social Media x x x x x x

Ticket sales x x x

Travel Articles/Blogs x x x x x

Travel Products x x x

Traveling Together x x x x

Up-to-date information about places to visit

x x x x

User Accounts x x x x

Videos x x

CONTENTANALYSIS:REVISITED

TravelNow!

FUTURE PLANS● Enhanced Communication Feature - Enable users to have an inbuilt

communication feature like private messages within the site to engage better with other users

● Shared Calendar - To have a shared calendar for a group of travelers to create a schedule of the travel day

● Wish List Map - Create a map that would enable users to tag countries already travelled to and make a wish list of new countries to travel to

● Have a partnership with local event organizers to sell tickets on the site ○ As the site engages with users, the strategy should also include

to tie up with local event organizers to drive ticket sales through the site.

TravelNow!

RISKS● Single Bleisure traveler may be alienated by so much Travel

Together Content

● “Bleisure Travel” is not a well known term and practice

● Disassociate the site from well known Travel Websites

● Organizations and Supervisors may not be as encouraging of it ○ No clear policy around usage of vacation days vs leisure days

● Not enough tags and content on the site to fill all wants and needs

● Success dependent on TravelNow! Marketing team's ability to fully take advantage of bleisure travel trend

TravelNow!

Q&A

Travel | Work | Bleisure Together

TravelNow!

BIBLIOGRAPHY• Expedia.com (2015). Retrieved December 6, 2015 from https://www.expedia.com/• Lonelyplanet.com (2015). Retrieved December 6, 2015 from https://www.lonelyplanet.com/• Travelandleisure.com (2015). Retrieved December 6, 2015 from

http://www.travelandleisure.com/• Wetraveltogether.com (2015) Retreived December 6, 2015 from http://wtraveltogether.com/• Nomadicmatt.com (2015). Retreived December 6, 2015 from http://www.nomadicmatt.com/• BridgeStreet IQ Report: The Bleisure Report 2014 (2014) Retreived December 6, 2015

from http://www.bridgestreet.com/bleisure• Carlo, Michael. (2015, August 28). The Trends Behind The Rise of Bleisure Travel. Retrieved

December 6, 2015, from http://www.wexinc.com/wex-travel/the-trends-behind-the-rise-of-bleisure-travel/

• Veselinovic, Milena. (2015, October 14). Meet the bleisure travelers - CNN.com. Retrieved December 6, 2015, from http://www.cnn.com/2015/10/13/travel/bleisure-travel/

• Jenet, Nicole. (2015, November 3). 4 Things to Know about the ‘Bleisure’ Trend. Retrieved December 6, 2015, from http://www.healthytravelblog.com/2015/11/03/4-things-to-know-about-the-bleisure-trend/

• Bluebook. (2015, December 6). Bleisure Travel – business travel with a leisure twist. Retrieved December 6, 2015, from http://www.your-bluebook.com/Articles/Bleisure-Travel--business-travel-with-a-leisure-twist/

• Mohn, Tanya. (2010, September 13). Business travelers bringing families on the road. Retrieved December 6, 2015, from http://www.nbcnews.com/id/39101711/ns/travel-business_travel/t/business-travelers-bringing-families-road/#.VmSxubjyvIU