International SEO – Adobe AEM MultilingualEli Schwartz
October 8, 2015
SurveyMonkey Is the World’s #1 Survey Platform
2
3MSurvey responses are generated daily
17KNew sign-ups daily
90MUnique visitors every month
“SurveyMonkey turns online surveys into a hot business.”
“One of the hottest startupsto watch.”
Non-Profit27%
Personal1%
Education21%
Govt.9%
For-Profit42%
We Have 20+ Million Registered Users of All Types
99% of the Fortune 500
Get the Information You Need to Inform Key Decisions
Measures brand perception to inform marketing strategies
Understands shifting customer tastes to guide product development
Measures Net Promoter Score to improve the flight experience
Tracks satisfaction ofin-home service offerings with customer surveys
Boosts employee satisfaction with regular surveys
Collects information from site visitors to improve sales materials
Improves product with customer feedback
Collects employee feedback to increase training effectiveness
Understand Customers Understand Employees
Growth Is on a Global Scale
English
Português
TürkçeItaliano
Français
DanskDeutsch
Nederlands
Norsk Svenska
Suomi
Русский
Русский한국어中文 (繁體 )
Español
SEO is a big part of any international strategy
Internet growth around the world
Languages around the world
87%
13% English (Primary & Secondary)
Everything else
Google?
Bing? English is only the 3rd most popular language
Massive disparity = Big opportunity
15x!
Most important thing you will ever hear about Google and SEO
It’s all about intent!
USUK
How does google interpret queries?
Real world examples
Google is creepy
Global results you see are not real
Google is local
Results are local
But not necessarily outside of the USA
Indonesian Results in Malaysia
Capitalize on the opportunity
Digitize and Translate Everything
Translations must be in-text
Avoid Google Translate as your primary tool
But use it…Begrudgingly ..
Discover who else is REALLY ranking
…And copy them
Use local signals
No Singapore Shipping
• Keyword density• Exact keyword matches
PluralizationSynonymsPhrase order matching
• Duplicate content
English
German
Same language different meanings: “Char”
Quebec France
It’s not just international: Pop vs Soda
Even within one country we have different ways of referring to the same exact thing
Don’t just translate
Some international keyword tools
A few more things
Links?
Don’t stop the roadmap for Mobile SEO
Transliterate your brand
Auto-targeting
• Leave an escape option if
the targeting is wrong
• Send users to an an actual
URL – don’t just proxy
content
• Googlebot will always be in
the US
• Ensure there are links for the
bot to find international
content
• ccTLD is the best but not popular• Subdirectory is next best• Avoid subdomains
Domain structure
Use surveys for quick local content & links
Any [email protected] Add me on LinkedInTwitter: @5le