-Free CD feature appeals to target audience, makes them more inclined to buy magazine, with offer of free merchandise.

- Sophisticated clothes, appeal to indie-rock fans.

- Vintage colour scheme bears connotations with indie-rock.

-Fairly plain colour scheme, appeals more to male audience.

-Guitar players, appeal to rock/indie music fans.

- Use of multiple images show musical interest range.

-Informal language used with slang expressions, targets teenage audience.

- Used pun-language in caption

- Use of main entry point