How did you attract/address your audience?

My target audience is mainly females between the ages of 15 to 24. The content of my magazine was mostly influenced by the responses I got for my target research. The sample of people that took my survey stated that they are interested in the photography within a magazine. Due to this result I have made sure that I have got high quality successful photographs to include in my magazine.

The method I used to do my market research was a survey on Surveymonkey. I then copied the link to my Facebook and posted it so people could take the survey.

The design and layout of my magazine attracts the attention of my target audience as I have used the Guttenberg design principle to place elements of my magazine in the correct places where they will be seen. I feel like my magazine cover has been equally balanced out and it is clear where the initial important areas are. On the cover of my magazine I have included a circle which includes information about how readers can win tickets to see the artist on the cover. This will attract my target audience as it is stereotypically younger people who attend concerts. My market research has told me that most of my survey takers attend 1-5 concerts per year.

I have carried a focus group where I have created a group on Facebook to show my friends my finished product. I asked for responses based on my product. This is the message I sent out:

Could you help me with my media coursework, just answer these questions based on my magazine cover, double page spread and contents page.1. What genre would you say my music magazine is?2. What do you think of the photographs?3. Do you think the fonts and colours are suitable?4. Would you buy my magazine?5. What is your overall comment?

Here are some of the responses I got:

The content of my magazine will address my target audience as I have responded to the results I got during question 4. I have taken on board the suggestions from my survey results by including things that people said they would like to see in a magazine. My focus group said that they liked the photography in my magazine along with the style concerning the colours and font. According to my target research it is also clear what the genre is and they all said that they would buy my magazine. This shows that I have listened to my original sample and included the elements they said they would want to see. Things like photography, interviews and gig reviews has helped my magazine become successful.